SALARY: $120,000 - $130,000 (inclusive of Super) ABOUT GROUPMGroupM Nexus is the world’s leading global performance organisation that unites GroupM’.....
SALARY: $120,000 - $130,000 (inclusive of Super)
ABOUT GROUPM
GroupM Nexus is the world’s leading global performance organisation that unites GroupM’s global performance Talent & Technologies. GroupM Nexus unites GroupM's addressable content and TV, AI technology (Copilot), and omnichannel solutions from Finecast, Xaxis and GroupM Services into a single unit. The global organisation will be underpinned by a new cross-channel performance platform and international delivery hubs to set new benchmarks for performance innovation and efficiency for GroupM’s agencies and clients.
With 1,000 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people.
We have a clear vision for our business. Be responsible for shaping the next era of media where advertising works better for people. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.
As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale, and is mutually beneficial for all partners and the communities at large that we influence. For our people, we are driven by our proposition of offering fulfilling careers driven by intelligence, imagination and inclusion that help redefine the role of media in our daily lives.
ABOUT MINDSHARE
At Mindshare we believe in Energy, Empathy and Impact! These core values are the foundation of our culture and extend to every aspect of our operation.
We are a part of the GroupM family, which is the largest media investment management company in Australia. Across Mindshare we offer the opportunity to work with some of the biggest household names. Our ambition is to help our partners achieve their wildest ambition, anchored in good growth. This translates to producing amazing work and identifying ways to drive a positive impact on the world!
This is only possible when we have the right people to help us achieve these goals. So, WHY MINDSHARE?
Your growth, development and success are important to us. That's why we have a structured career framework and development program in place, including a clear career plan and access to local and global online learning platforms to support your personal and professional growth.
Beyond an opportunity to learn and grow an amazing career, we offer flexible working arrangements, combining working from home and the office to balance your professional and personal commitments. Other benefits include Summer Half Days, Birthday Leave, Long Service Leave, perkSpace (our internal perks and benefits hub full of resources to support your mental, physical, social and financial wellbeing, including discounts at hundreds of retailers and service-providers) and wellness benefits (including our Employee Assistance Program)
Mindshare, as a part of GroupM, is an Equal Opportunities Employer. We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
ROLE OUTLINE
The Performance Director – Campaign Delivery is a senior consultant that oversees and coordinates the delivery across a team of biddable media planning and campaign management experts. You will lead performance driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses. The Performance Director – Campaign Delivery will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery.
This role encompasses people management within the broader Campaign Delivery Team including recruitment, fostering key talent, reviews, training, coaching and performance management.
Other responsibilities include being a pivotal part of a broader eco-system in partnership with Mindshare’s strategic, client and marketplace teams. There is a level of accountability to that relationship and to ensure that biddable planning is a component of the broader media strategy. As a leader it is pivotal to drive a high functioning team with alignment on cultural values and business priorities across Mindshare x Nexus.
KEY RELATIONSHIPS
• Drive high functioning deliverables and culture in your immediate team
• Collaborating closely with activation teams
• Foster deep trust and understanding with agency client, strategic and marketplace teams
• Establishing strong relationships with relevant media, data, and technology partners
WHAT YOU SHOULD SPEND YOUR TIME DOING
People – 40% of your time
• Lead a team of high functioning Campaign Delivery planners within biddable media
• Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
• Be responsible for driving a culture that builds relationships on trust between Mindshare and Nexus
• Ensure resource management and workflow designation are running at optimal capacity across Campaign Delivery teams
• Drive your teams training requirements, resource management and certifications in alignment with the Campaign Delivery training program
• Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
• Support teams while adapting to fast changing priorities
• Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
• Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements
Process & Operations – 30% of your time
• Serve as key point of contact on brief delivery responses and reporting requirements with Mindshare in developing tactical strategies/responses
• Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
• Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
• Oversee end-to-end project management of campaign brief and delivery
• Lead the planning and development of all biddable media recommendations
• Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
• Act as the leading point of contact between the Activation team and Mindshare when delivery or quality is compromised
• Actively contribute in new business development and pitching when required
• Educating and advocating in partnership with Mindshare x Nexus on service level agreements
• Support in the delivery of biddable best practice planning principals
• Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity
Client – 15% of your time
• Develop a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
• Identify new product opportunities that will enhance clients’ digital footprint and support on digital maturity
• Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
• Provide technical perspective in client meetings when specific expertise is required
