Overview of Role:
We are seeking a highly motivated and organized Measurement & Analytics Associate Director (AD) to join our team at EssenceMediacom to join the Coca-Cola team in APAC and focus on supporting strategic TCCC initiative Experimentation @ Scale (E@S).
Experimentation at Scale AD role will focus on driving testing workstream (E@S) for TCCC across APAC.
In this role you will be main point of contact for Experimentation@ Scale initiative in APAC, working with global EssenceMediaCom Data and Experimentation team, APAC TCCC E@S team and APAC EssenceMediaCom teams.
Key objective of the role is to lead an initiative in the region, including: define key testing areas and coordinate learning agenda with the global priorities, strengthen local expertise in testing and measurement, lead E@S project in APAC collaborating with various teams internally and on TCCC side.
The primary role is to co-create and execute learning agenda for TCCC in APAC: from ideation to execution and analytics, working alongside with analytics and executional teams in each of the APAC markets.
Associate Director will work closely with TCCC global Data & Measurement lead, client teams and local Operating Unit (OU) client teams .
Your Impact:
· Co-create and develop annual global learning agenda;
· Organise and lead E@S processes on EMC side across all OUs, including tests set-up, tests tracking, measurement for E@S, learning sharing and implementation;
· Develop measurement and analytics approach for E@S depending on the type of the test / hypothesis, etc.
· Provide expert opinion on channel and digital media measurement solutions specific to testing and experimentation to clients & account teams;
· Expand E@S process beyond media in collaboration with broader WPP TCCC teams;
· Collaborate with TCCC E@S, Media and Analytics teams, broader WPP agency teams and EssenceMediaCom local OU teams;
· Manage relationship with client’s team;
· Set (in collaboration with TCCC partner agencies) automation & reporting strategy and roadmap for E@S;
· Liaise with operations leads to integrate E@S into ways of working processes.
Your People Skills:
· You should have previous experience in managing clients and / or multiple stakeholders inside the organisation
· You know how to drive positive collaborative interactions among key team members and client stakeholders
· Should be a keen listener, that is able to interpret the needs of the client
Your Knowledge & Abilities:
· Digital channel generalist although focused experience in Paid Social (and Programmatic) is desirable
· Focused experience in media performance analytics and measurement
· Good knowledge of main testing & measurement techniques: Match Market tests, A/B testing, Brand Lift studies
· Have worked with Media Mix Modelling partners and/or can understand the impact of different attribution models is also a positive
· Willingness to learn new tools, frameworks and channels
· Understanding of the fundamentals of marketing and performance media, client management, and team dynamics
· An Microsoft Excel or similar data manipulation/spreadsheet pro with the ability to quickly identify trends, issues, anomalies
Your qualifications:
· Bachelor’s Degree or Apprenticeship in a relevant area preferred
· 4+ years’ experience in Digital Media and / or Media analytics
· Experience in working with media platforms (Meta, DV 360, etc) and Marketing technology/tools such as Google Analytics, Adobe. If not with the tools but at least should be able to sketch the usability of these tools.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.
