Marketing & Coordination :
· Daily coordination within team and inter company functions to ensure marketing campaigns are well-executed on time and all relevant teams are updated. 团队内部和公司内部职能部门的日常协调,以确保营销活动按时顺利执行,并更新所有相关团队的信息。
· Design and adapt graphic designs, posters, flyers and other company collaterals for online usage and offline in-store promptly. 设计和调整图形设计、海报、传单和其他公司宣传品,以便在线和线下店内及时使用。
· Manage and ensure the company's website is consistently updated with accurate information, up-to-date content, and a seamless user experience. 管理并确保公司网站持续更新,提供准确的信息、最新的内容和无缝的用户体验。
· Take charge of the company's digital / social media accounts (Facebook, Instagram, WeChat, TikTok, Google Business, etc.), including execution of posting captivating and on-brand photos, stories, and promotions to engage our audience and community. 负责公司的电子/社交媒体帐户(Facebook、Instagram、WeChat、TikTok、Google Business等等),包括发布引人入胜的品牌照片、故事和促销活动,以吸引我们的受众和社区。
· Engage with customers via our digital platforms by promptly sharing tagged videos and stories, and promptly responding to inquiries, reviews, comments and feedback through email, Facebook, Instagram, TikTok and Google Business. 通过我们的电子平台与客户互动,及时分享标记的视频和故事,并通过电子邮件、Facebook、Instagram、TikTok 和 Google Business 及时回复查询、评论、评论和反馈。
· Maintain and follow up collaboration opportunities with partners to expand our brand presence and reach new audiences. 维护并跟进与合作伙伴的合作机会,以扩大我们的品牌影响力并吸引新受众。
· Manage and invite influencers for food tasting events, establishing successful relationships and leveraging their reach to generate brand awareness. 管理并邀请有影响力的人士参加美食品尝活动,建立成功的关系并利用他们的影响力来提高品牌知名度。
· Utilize advertising strategies based on the team's direction to boost advertisements, maximizing reach and engagement with our target audience. 根据团队的方向利用广告策略来增加广告,最大限度地扩大目标受众的覆盖面和参与度。
· Generate innovative ideas for yearly planning & monthly promotions that captivate our audience and contribute to increased sales. 为年度计划和每月的促销活动提出创新想法,吸引受众并有助于增加销售额。
Graphic Designer/Digital Designer Responsibilities:
· Conceptualize and design visually appealing graphics for print and digital media, including promotional materials, social media graphics, and presentations based on team’s direction and brief. 根据团队的方向和简介,为印刷和数字媒体构思和设计具有视觉吸引力的图形,包括宣传材料、社交媒体图形和演示文稿。
· Capture high-quality photographs and videos during events or for promotional purposes, and edit and enhance them for impactful content. 在活动期间或出于促销目的拍摄高质量的照片和视频,并对其进行编辑和增强以形成有影响力的内容。
· Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative ebooks. 设计、制作和管理交互式在线内容,包括电子邮件模板、社交媒体、宣传艺术品以及内容丰富的电子书。
· Preparing briefs for each project and presenting design ideas to all the relevant stakeholders. 为每个项目准备简介并向所有相关利益相关者展示设计理念。
· Collaborating with the e-commerce and marketing teams to ensure that all designs align with the brand image, while also meeting usability and website standards. 与电子商务和营销团队合作,确保所有设计符合品牌形象,同时满足可用性和网站标准。
· Ensuring consistency in designs and content across all company platforms. 确保所有公司平台的设计和内容的一致性。
· Reviewing product positioning and online marketing content to identify room for improvement. 审查产品定位和在线营销内容,以确定改进的空间。
· Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events. 为活动、项目和促销活动提供美学方面的建议和指导。
Requirements:
· Bachelor's degree in digital design, graphic design, or a related field. 数字设计、平面设计或相关领域的学士学位。
· A portfolio of previous digital design work to showcase experience and creativity. 以前的数字设计作品集,以展示经验和创造力。
· Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop). 熟悉设计软件和技术(如InDesign、Illustrator、Dreamweaver、Photoshop)
· Ability to clearly present design ideas and concepts for campaigns and projects. 能够清晰地呈现活动和项目的设计想法和概念。
· At least 2 – 3 years of experience in marketing (F&B). 至少2 – 3 年市场营销(餐饮)经验。
· A team player with exceptional organizational and technical skills. 具有出色的组织和技术能力的团队合作者。