About prettyFIT
prettyFIT is a leading women’s footwear brand based in Singapore, dedicated to providing high-quality, stylish footwear for women of today. With a focus on innovation, quality craftsmanship, and customer satisfaction, prettyFIT has established itself as a prominent brand in the fashion industry.
Job Description
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be a creative thinker with a passion for fashion, marketing, and brand management. As a Marketing Manager, you will be responsible for developing and implementing strategic marketing plans to drive brand awareness, customer engagement, and sales growth.
Responsibilities:
1. Develop and execute comprehensive marketing strategies to promote our brands products and services across various channels including digital, social media and events.
2. Conduct market research and analysis to identify trends, consumer preferences, and competitive landscapes, and use such insights to develop marketing strategies.
3. Manage all aspects of digital marketing including website content, SEO/SEM, email marketing, and social media campaigns to enhance brand visibility and drive online/offline traffic and conversions.
4. Collaborate with internal teams, including Sales, Product Development and Creative, to ensure alignment of marketing efforts with overall business objectives and product launches.
5. Plan and execute marketing campaigns and initiatives such as product launches, promotions and events to drive customer engagement and sales.
6. Monitor and analyze marketing performance metrics, ROI and KPIs to optimize campaigns for maximum impact.
7. Stay updated on industry trends, market dynamics, and emerging technologies to identify new opportunities and best practices.
8. Manage marketing budgets effectively and allocate resources efficiently to achieve marketing goals and objectives.X`
9. Lead, mentor and develop a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Qualifications:
· Bachelor's Degree in Marketing, Business Administration, or related field.
· At least 5 years of experience in a marketing role, with a strong focus on brand management, PR, and social media. Experience in the fashion or retail industry is highly preferred.
· Proven track record of designing and executing successful marketing campaigns and events.
· Strong understanding of digital marketing trends, analytics tools, and social media platforms.
· Excellent communication, interpersonal, and leadership skills, with the ability to engage and work collaboratively with team members, external partners, and stakeholders.
· Creative thinker with a strategic mindset, able to generate new ideas and translate them into effective marketing strategies.
· Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
Join Our Team
At prettyFIT, we believe in nurturing talent and fostering a culture of innovation, diversity, and inclusion. If you are a driven marketing professional with a passion for fashion and a desire to make a significant impact in a growing brand, we would love to hear from you.
To apply, please submit your resume and cover letter to hr@prettyfit.com.sg detailing your relevant experience and why you are the perfect fit for the role.