About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)
The Role
Love, Bonito has just undergone an extensive rebranding initiative, and we're seeking a dynamic Assistant Marketing Manager to spearhead our efforts in amplifying our brand narrative in Malaysia. In this pivotal role, you'll have the opportunity to shape and convey our compelling brand story, ensuring it resonates with our target audience in a profound and impactful manner. You'll be at the forefront of crafting innovative strategies to captivate our audience and cement Love, Bonito's position as a top-of-mind brand in the market.
You will be working with the Malaysia Marketing Manager and play a pivotal role in the development of Love, Bonito’s brand in Malaysia across all major platforms and channels, primarily retail marketing events and activations, Influencers marketing and collaborating with Global Marketing CoE Teams for digital marketing like e-commerce site, CRM, EDM, social media and paid marketing.
You Should Have / Be:
- A passion for omnichannel marketing and storytelling with a strong consumer instinct
- A passion and genuine interest in our brand and mission, and the ability to think strategically in a customer-centric, user-driven way
- Extreme ownership with a performance-driven mentality
- Data-driven with business acumen and analytic skills
- Strong ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
- Project management skills with high attention to detail, multitasking and execution abilities
- Ability to effectively communicate, build strong relationships and influence stakeholders across all functions and levels.
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together; A Growth Mindset!
Main responsibilities
- Support Marketing Manager to strategize, plan and execute 360 marketing omni-channel campaigns that drive brand awareness, generate traffic to website and stores, build engagement with our community in Malaysia in KL City and Penang, and spark customer acquisition. This includes but not limited to events, brand and corporate partnerships, managing influencers and media
- Execute compelling, engaging, performance-driving brand-led campaigns across multiple marketing touchpoints; ensuring a smooth customer journey online and in-stores
- Conduct weekly post-mortem analysis to measure performance and come up with concrete & effective improvements and immediate next steps across all marketing channels in Malaysia.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures, and stay current on trends, social issues, and consumer trends and identify creative proactive campaigns
- Comfortably lead conversations with all relevant cross-functional stakeholders to drive creative solutions, i.e. HQ Brand, HQ Digital Marketing, HQ Brand Ambassador, Retail Operations, Content, Creative, Growth and Technology, especially when it comes to new collections, features and process improvements
Qualifications & Experience
- 3+ years of relevant work experience in marketing or communications with an omnichannel or direct-to-consumer brand marketing or communication role, or from an advertising agency ideally in account management or account management-planner hybrid role
- Solid hands-on experience on how to plan and end-to-end marketing rollout for new campaigns
- Able to make data-informed decisions for a marketing plan, comfortable with reading data and turning insights into operational, effective and impactful campaign execution using tools like Excel and Tableau
- Relevant degree in business, marketing communications or other relevant fields
