Total 8 Marketing job vacancies in Information Technology category in 388 GREENWICH STREET - TOWER

Position Summary

The regional headquarter in Bangkok is supported by around 180 team members in the local Sales Organisations in Australia, Indonesia, Malaysia, Philippines, Thailand and Vietnam. From this sales office they will offer training, technical support and unique distribution operations for this market.

Internal Job Title: Head of PM & Marketing - SEADAO AC
Job Function: Southeast Asia, Digital Appliances Office Air Conditioning Product
Location: Empire Tower, Sathorn

Role and Responsibilities

Lead the team with a focus on enhancing the definition and growth of the products in its market supported by strong marketing actions. Primary driver of the group’s vision; overseeing the development and management of the product’s roadmap based on the adopted strategies and vision.

• Direct report to the Vice President and will be responsible for in total 3 employees.

• The role is cross-functional and international. Work closely with sales, engineering and operations to ensure effective delivery and support for products. Furthermore, the position requires an internal focus on the international board of directors and country organizations.

• Synthesizing various ideas on strategy, planning, building consensus and driving execution of next generation products technologies and capabilities.

• Expected to own the product roadmaps and specifications of product requirements for the entire product portfolio with the Southeast Asian and Oceania management team, HQ and Country organizations. Process and link the information to the Global product development & marketing roadmap.

• Overseeing the ongoing assessment of product development, innovation and improvement of the business’s product in a way that the product is constantly growing to suit the customer needs, technology trends, competitive positioning and Southeast Asian and Oceanian market requirements. Ensure that necessary steps are being taken to make any modifications that are being made in the product or strategy in order to bring out the best results for the business.

• Creating a New Product Innovation (NPI) process and oversees on-going development of the product vision and strategy for the region. Spearheading investigation and analyses on the product and the product market

• Strong sustainable task on influencing business and industry practices by driving innovative ideas, environmentally friendly solutions, energy efficient technologies and products by effective leadership and decisive action.

Skills And Qualifications

• A minimum of a master’s degree in Engineering preferably supplemented with a Marketing degree or an equivalent in working experience.

• Minimum of 15 years’ experience in a senior international commercial development role within a technical/mechanical building engineering environment (network) with preferably HVAC knowledge.

• Someone with a passion for engineering and is used to consultative marketing, knows what is important and is technical achievable to create an ideal situation for the customer.

• Who can demonstrate a high level of analytical and quantitative skills. He should possess the ability to use information/data and various metrics to develop a clear and informative business case.

• Someone who is used to work within complex matrix and international environments.

• Someone who has vision of the building/installation/HVAC market, is used to look ahead.

• Who takes responsibility for his actions and knows how to enthuse his team and country heads.

• A qualified candidate demonstrates strong leadership skills with an ability to convince the team and peers.

• An organized, effective and positive people manager who has proven experience in coaching and managing multicultural teams;

• Excellent communication skills are a necessity for this position. The position is a supervisory role and communication must be effective towards the team and also towards the international HQ in Korea and several local countries organizations.

• As a person he/she must be empathetic, persuasive, a real go-getter, confident, creative and a strong representative of the presales and business development team within the internal organization and also towards the external contact persons.

• An excellent knowledge (speaking and writing) of the English language is mandatory and preferably any additional language.

• Frequently travelling within Southeast Asia & Oceania (30%). 

#LI-TSE #LI-SEAO

Skills and Qualifications

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Oversee all areas of market research, product marketing, marketing communications, advertising, customer relationship management, loyalty programme and public relations, and develop pricing strategies to induce the purchase of a product or service.

People

• Develop the organisation structure and set clear KPIs for a high-functioning and integrated Marketing Department.
• Plan and develop succession planning for Marketing Department.

Product, Pricing and Promotional Strategies

• Identify sales strategies and implement growth programmes to achieve the Group’s overall financial and branding goals.
• Research and define target segments of customers to successfully communicate and market a product or service.
• Drive marketing efforts and activities to improve brand positioning and sales revenue.
• Build strategic partnerships with key partners and negotiate advertising contracts to create value for the Group.
• Oversee the organising of programming/special events to reach prospective customers.
• Approve and lead marketing campaigns to generate interest for the Group’s Asia Pacific businesses.

Customer-Focus

• Monitor relationships with existing customers through CRM systems.
• Ensure the CRM system provides an effective sale funnel.
• Review and select CRM software that meets the company’s needs.
• Review and revamp the Zouk Group Loyalty Programme.
• Partner with IT on the development of Zouk Group Applications

Administration, Internal Communications, Processes and Reporting

• Plan, direct and coordinate marketing budgets in accordance with the Group’s strategic objectives.
• Monitor and report KPIs (marketing metrics, trends like conversion rates and web analytics) on a regular basis and formulate action plans to address gaps.
• Partner HR for internal communications.
• Review and improve marketing workstream processes to increase effectiveness and efficiencies.

Skills

• Strong department leader with skills in strategic planning, goal setting, process development, and budgeting.
• Strong leadership skills to lead the marketing team and create opportunities for professional development.
• Excellent communication and strategic thinking abilities with a problem-solving aptitude.
• Solid understanding of broad marketing concepts to align with business goals.
• Stakeholder management skills to work collaboratively with cross-functional teams and external partners.
• Strategic smarts, including the ability to identify new opportunities, drive clarity, create focus, and make tough decisions in complex and dynamic contexts.

Qualification and Experience Requirement

• Bachelor’s degree in marketing or business (MBA preferred).
• +10 years of well-rounded marketing or business development experience in positions of increasing responsibility – with a focus on marketing expansion.
• Three to five years of experience in a leadership role.
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Regularly produce and present reports
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills

The Personal Banking & Wealth Management (PBWM) organization delivers a wide array of banking, credit, payments, lending and investment services to individual consumers and small businesses.   Our products and services cover a wide range of client banking needs including credit cards, banking, mortgages and investment advisory services.

To deliver on our brand promise, we operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment and geography.

Marketing and Franchise Development (MFD) is a critical area of focus and growth for PBWM.  The Media team within MFD is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts.  This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through-the-line campaigns, testing new tactics, and driving marketing innovation.

The SVP Head of Affiliate and Partnerships will lead a team of seasoned affiliate marketing professionals across all Consumer Lines of Business (e.g. Cards, Deposits, Mortgage) managing business strategy and execution, with an emphasis on managing the channel’s media, optimization, budgeting, testing and reporting processes, and driving profitability.  The candidate will be responsible for identifying and supporting new marketing channel opportunities, process improvements, channel expansion, and QA. This role will work closely with the rest of the Digital Channels team, the broader Citi digital acquisitions team, data science, risk, fraud, legal, and compliance teams, as well as Citi’s affiliate agency and partners. Strong cross-functional capability a must.

This person will be responsible for oversight and management of the internal affiliate team and agency relationship, as well as integration with cross-channel initiatives and measurement.  The marketer will be critical in the development and testing of marketing creative & placements, campaign & budget planning, spearheading control and quality assurance, and tracking performance.   Maintaining strong relationships across multiple teams and partnerships and overseeing day-to-day management with a hyper-focus on details will be critical to success. 

Beyond overseeing our marketing efforts, the SVP will also play a role in evolving new channel capabilities and/or business lines.  This includes leading special projects and product launches, establishing audience and targeting strategies, and developing marketing analytics capabilities to ensure proper campaign optimization across profitability metrics (e.g. NPV, ROAS). 

Responsibilities:

• Lead end-to-end affiliate business strategy and campaign management process across marketing campaigns from setup to deployment to reporting, with an extreme focus on detail and flawless execution
• Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities.
• Contribute to channel capability development efforts including personalized offers, enhanced targeting and segmentation, third party data integration, etc.
• Own test & learn roadmap for the Affiliate Channel, with a focus on partner and offer optimization.
• Support acquisition insights function, including reporting, tracking and forecasting to help evaluate program performance, and compiling / analyzing campaign results across funnel metrics and KPIs to identify opportunities for growth or improvement
• Manage team of 6+ direct reports and relationship our affiliate agency, and work with and internal/external partners to identify efficiencies and improve channel operating effectiveness
• Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.   

Qualifications:

• 8-12  business experience in development of marketing, product or offer strategy, and/or actively managing channel(s) to target prospects. Affiliate marketing experience strongly preferred.
• Experience in developing and delivering on short and long-term business strategy
• Proven ability to directly build and manage a high-performing team to exceed goals
• Experience heading up key special projects, inclusive of new marketing channels, product launches, or innovative targeting
• Familiarity with reporting and analytics processes, reporting, P&L models, and fundamental analytic tactics to derive insights
• Strong communication, presentation and influencing skills
• Strong proficiency with Excel and PowerPoint with an aptitude to quickly learn new systems, platforms and software
• Financial services industry experience preferred

Leadership Competencies:

• Curious self-starter who is able to be partner-focused, generating ideas, while coordinating multiple projects with varying timelines simultaneously
• Ability to inspire and mentor a direct and extended team, be adaptable and establish priorities
• Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems
• Outstanding facilitator, able to partner with business products leads and stakeholders to brainstorm, evaluate, select, and implement solutions on affiliate marketing needs
• Resourceful and pragmatic problem-solver, forward thinker with independence of thought
• Superior attention to detail, with a process-oriented mindset
• Excellent interpersonal, listening, relationship building and negotiations skills
• Comfortable operating in a highly matrixed, complex environment
• Strong sense of accountability and decisiveness in a strong work ethic culture

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Advertising, Branding and Media

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Salary Range:

$149,600.00 - $224,400.00

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

     

JOB DESCRIPTION:

Management of marketing & channel development of BU product portfolio

• Develop overall marketing strategies/marketing plans to leverage BU/portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution
• Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years
• Develop solid customer segmentation based on channel strategy both online & offline with clear investment strategy to achieve sustainable sales growth
• Establish solid and sustainable relationship with Top KA customers and retail industry KOL to enhance brand equity & business cooperation of both OTC & Rx products
• Apply different marketing mix and communication tools/platforms to maximize company & brand awareness to build strong branding, based on clear understanding of customer/consumer insights & behavior
• Monitor and Track marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis
• P&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial target

Management of BU marketing team

• Develop an effective marketing team with clear capability module that supports BU marketing & sales strategies/objectives (e.g. staffing and coaching etc.) based on organization development
• Motivate and improve the performance of the marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials
• Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results
• Attract, keep and develop marketing talents and manage team’s turn over

Close/effective cooperation with Sales team/cross functional team/EM related function

• Establish mutual understanding and trust relationship with sales team and effectively communicate marketing strategies to get sales team buy in
• Directs the close cooperation between marketing and sales teams in the implementation with clear sales promotion KPIs monitoring/tracking
• Cooperate with cross functional team to ensure marketing related support to brand positioning adaption from hospital BU, channel management with Trade, medical development, sales team training, finance management and process compliance
• Keep close communication with EM related function to establish mutual understanding & strong collaboration

Requirements:

• Industry experiences - Minimum 10 years working experience in Pharmaceutical industry
• Position experiences -

• Rx/OTC Retail Marketing/Channel/Trade management experience, EC marketing experience is preferred
• Multiple products business management, OTC/VBP brands management experience is a plus
• Renewal/turn-around/Growth business experience is preferred
• Experience of both Marketing & Sales is a plus

• Language Skills - Fluent in English both oral and written
• Computer Skills - Working knowledge, especially good at Excel and PowerPoint
• Mobility - Willing to travel frequently
• Other Special requirement -

• Maturity & Resilience & Empathy
• Thorough understanding on the healthcare industry (like a holistic eco-system) is a plus
• Good understanding of business/product/channel knowledge with marketing sense
• Open minded with good communication skills
• Good team leadership skills & project management skills
• Strong commercial feeling and analytical skills
• Strategy development, execution, and measurement
• Risk-based analysis and decision making, and contingency planning

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

EPD Established Pharma

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

The US Personal Banking (USPB) Marketing Transformation and Delivery (MT&D) organization is responsible for marketing operations, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts; inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management.  The Head of Marketing Transformation is a key leader within the organization, responsible for building and leading a multi-faceted team of professionals charged with defining, driving, and commercializing our Transformation roadmap with a focus on radically improving speed to market, operating efficiency, and quality.  The leader will work with cross-functional teams throughout the enterprise to fundamentally reshape end-to-end capabilities leveraging a diverse consultative toolkit and strong facilitation skills to manifest meaningful change.  This job requires an experienced change leader preferably with deep exposure to Consumer Financial Services Marketing capabilities.  He or she should be skilled in driving radical innovation across processes, operating model design, infrastructure, and policy implementation. 

Responsibilities:

• Defining the transformation strategy:  Lead the opportunity discovery efforts to identify target strategic initiatives while working with leadership to help define the longer-term organizational strategy for change.
• Mobilize and drive strategic initiatives:  Scope, mobilize, and drive critical strategic transformation programs with an emphasis on end-to-end change.   Leverage a diverse consultative toolkit and advanced facilitation techniques enabling deep collaboration & partnership with extended teams while accelerating the change management lifecycle.
• Value capture:  Drive articulation of the value of transformation across the Marketing ecosystem and all change programs impacting priority capabilities.  Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and operational risk.

• Risk & Control: Define and drive the evolution of our process-based risk framework ensuring future state design simplifies & standardizes the way in which we operate. Work with partners within and outside of Marketing Transformation & Delivery to ensure the organization meets its Risk commitments (e.g. Issue remediation, etc.)

Qualifications:

• 15+ Years of experience in Financial Services, Marketing, and/or Digital
• 10+ Years of experience leading and driving transformation and/or strategic consulting
• 8-10+ Years of team leadership experience
• 5+ Years in Marketing including strategy, operations, audience management, channel management, content, and/or MarTech
• Demonstrated expertise with a diverse consultative toolkit including process engineering, operating model design, business architecture & infrastructure change, business case development, and change management
• Proven process engineering experience resulting in significant improvements to cycle time, agility, and preventative controls; accreditation in process improvement disciplines a plus (e.g. Lean, Six Sigma, etc.)
• Highly skilled in building, driving, and coaching advanced problem solving & facilitation techniques; added emphasis on structured workshop delivery and program management
• Experience in strategy development roles with a proven ability to develop multi-year change plans, business cases, and storytelling to mobilize senior leadership against a common point of arrival
• Experience with a Management Consulting firm a plus
• Executive leadership skills and demonstrated success in conveying complex concepts, solutions, and relevant business impacts to executive audiences to gain support and drive organizational alignment
• Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives
• Desired exposure to key applications across the MarTech ecosystem e.g. Aprimo, Adobe, Salesforce Marketing Cloud, and/or Naehas

Education:

• Bachelor’s/University degree, Master’s degree preferred and managerial experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Salary Range:

$170,000.00 - $300,000.00

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Head of Marketing Technology Transformation that will deliver Marketing’s Technology stack to attract new prospects and engage our customers. This role is critical to the organization as they will lead a team to deliver on Citi’s Martech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant

Job Description

The Head of Marketing Technology Transformation is responsible for driving and implementing best-in-class marketing technology platforms and tools to deliver against Citibank’s US Personal Banking and Wealth strategic vision of generating always on and personalized marketing offers. The individual in this role will inform, plan, and deliver Marketing’s Technology stack to attract new prospects and engage our customers. This role is critical to the organization as they will lead a team to define & deliver on Citi’s MarTech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant. The MarTech stack will enable data driven decisions with automation, streamline process that drive operating efficiency and improve business performance across Consumer & Small Business Retail Bank, Cards, and Wealth lines of business.

The job requires a deep understanding of technology and the landscape regarding tools/services, architectural design and key players such as, but not limited to, Adobe Experience Manager, Salesforce, Movable ink, Data Architecture platform (AWS, Azure), Snowflake, Pega, etc.  This leader will have strong passion and experience with driving large scale transformation initiatives.  An ideal candidate will be someone that can build strong partnerships with our Business Strategy, Technology and Analytics organizations to design robust marketing journeys and transformation roadmaps that result in driving our end-state commercial business objectives. The individual will be a data driven decision maker with proven communication skills that is hyper focus on problem solving and experience with delivering multiyear transformation projects.

Responsibilities:

• Define and drive the strategic agenda for the Marketing organization’s MarTech roadmap; mobilizing key partners across the end-to-end ecosystem inclusive of near term & long term priorities for critical domains e.g. campaign management & workflow, content management, channel management & delivery, audience management, etc.
• Design and Deliver prioritized Martech stack capabilities and infrastructure strategies roadmap for the US consumer marketing organization aligned with business priorities and secure necessary resources and processes to successfully deliver on plan. Responsible to deliver Adobe content stack, enabling dynamic, personalized digital content, and testing capabilities. In addition, build next generation offer management infrastructure to enable real-time, always on, customer level promotional offers
• Responsible for managing the oversight of the marketing platform capabilities and infrastructure that spans traditional and non-digital marketing needs.
• Track & manage the multi-year and multi million investment for Martech Book of Work
• Ensure the proper control and operational models are designed, socialized and adopted upon migration to new capabilities and establish automated reporting and analytics to deliver robust insights on transformation KPIs
• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 15+ years of experience with leading digital transformation & integration Martech projects including Adobe AEM, Offer management tools, Pega, Salesforce marketing cloud, etc.
• 8-10+ years of managerial experience with high performing Marketing Technology solution teams
• Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns
• Analytical and conceptual thinker with ability to operate in “white space” with experience in both building strategy and executing it with demonstrable results and outcomes
• Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
• Executive leadership skills and demonstrated success in conveying complex concepts, solutions, and relevant business impacts to leadership audiences to gain support and sponsorship for projects.
• Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives
• Expert knowledge of the industry and direct competitors' products/services to drive to the commercial objectives of the business, as well as thorough understanding of strategic direction of the function within the business
• Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.

Education:

• Bachelor’s/University degree, Master’s degree preferred

Additional Locations:

Wilmington, DE - Chicago, IL - Irving, TX

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

388 GREENWICH STREET - TOWER

------------------------------------------------------

Primary Location Salary Range:

$170,000.00 - $300,000.00

------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

As a Director of Sales & Marketing, you are responsible to lead all aspects of Sales and Marketing strategies, overseeing the planning and development of marketing plans to drive the highest possible sales performance, so as to ensure the room revenue is met.

• Produce Strategies and action plans to ensure revenue objectives and KPIs are achieved.

• Review self and team performance, analyse failures, develop marketing plans

• Create and develop special events and sales blitzes to showcase the hotel

• Review monthly reports and sales forecasts to analyse current and future market trends, develop activities to increase market share and ensure that actual sales meet or exceed goals.

• Work closely with the Revenue Management team to ensure effective use of revenue management systems to maximise revenue opportunities.

Pre-requirements

• Minimum 5 years of relevant experience and track record as a Director of Sales and Marketing

• A degree or diploma in Business Administration, Marketing or a related field is required

• Proven leadership ability to influence, develop, and empower employees to achieve objectives with a team approach

• Excellent communication skills, strategic planning skills, outgoing, mature and organised

• International strategic sales and marketing experience

Job Description:

Responsibilities:

• Technical product subject matter expert for key campaign planning and execution platforms that enable marketing to govern and execute email, onsite and paid media campaigns efficiently.
• Gather and analyze customer needs and pain points from the marketing operations and marketing domain to drive alignment on an annual solution roadmap and be responsible for a tri-annual planning cycle.
• Responsible for aligning leading and lagging key performance indicators with marketing operations for the desired solutions and enhancements to facilitate a prioritization process.
• Uses marketing operations inputs to develop product strategy and evaluation progress. Represents customer passionately in trade-off decisions within marketing domain. Helps simplify internal marketing operations employee experiences by eliminating unnecessary features.
• Write product requirements document with high level context and detailed business requirements that articulate what is required and why.
  • Document functional requirements with acceptance criteria that can be understood by the business and obtain sign off before hand-off to engineering.
  • Document technical requirements to support the delivery of the functional requirements that can be understood by engineering and obtain their sign-off
  • Review and contribute to test cases to support the functional requirements.
  • Conduct user acceptance testing against acceptance criteria before handing off to the business to test and sign off on new features and capabilities.
  • Create change management and launch plans in partnership with marketing operations and engineering.
  • Follow through on leading KPI’s post implementation to understand if the expected metrics are holding or document learnings for future requirements and prioritization.
• Proficient at Agile best practices including backlog grooming, sprint planning, user story writing and key agile ceremonies for ongoing optimization.
• Designs tests to evaluate solutions with data. Adapts analysis to specific situations with global compliance implications.
• Clear and concise communication. Presents clearly and keeps presentation on track. Facilitates well by ensuring engagement from wide range of stakeholders. Good follow through with notes and takeaways.
• Ability to persuade peers and partners with quantitative and qualitative arguments.
• Leverages visual to drive understanding of complex topics and reach decisions across multiple stakeholders.
• Provides timely feedback to team members and peers. Removes friction and resolves small conflicts without escalation.
• Inspires the team to drive high quality self-service solutions that delight our customers. Ensures buy-in for product strategy within the cross-functional team.

Requirements:

• Understands systems and technologies related to the marketing domain.
• Experience with executing marketing activities in marketing technology platforms such as Salesforce Marketing Cloud, Pardot, Paid Media, Adobe Marketing Cloud, etc.
• 5+ years of product management experience in Digital Marketing execution domain.
• Minimum 6-8 years of experience in marketing operations across SaaS implementations.
• Process engineering and campaign quality assurance experience
• Minimum of 5+ years of experience in defining KPIs that can be measured and bring clarity of execution to stakeholders during prioritization.
• Constructively advance opinionated perspective, well-informed by industry and in-depth current state analysis, to all levels of organization.
• Excellent verbal and written communication and presentation skills.