About Docyt:
Docyt is a rapidly growing fintech startup revolutionizing financial management for businesses. Our innovative SaaS solutions harness the power of artificial intelligence to simplify accounting processes and empower our clients to make data-driven financial decisions. We are seeking a passionate and strategic Product Marketing Manager to join our dynamic team.
As a Product Marketing Manager at Docyt, you will play a pivotal role in shaping our product marketing strategy and ensuring the success of our offerings. Your responsibilities will include:
1. Product Positioning and Messaging:
Develop a deep understanding of our products, target customers, and industry trends.
Create and refine compelling product positioning and messaging that resonates with our target audience.
Produce persuasive product collateral, including product descriptions, sales materials, and website content.
2. Go-to-Market Strategy:
Collaborate closely with cross-functional teams to plan and execute successful product launches.
Define and implement go-to-market strategies that drive product adoption and revenue growth.
Identify the most effective marketing channels and tactics to reach and engage our target customers.
3. Market Research and Customer Insights:
Conduct thorough market research to stay updated on industry trends and competitors.
Gather customer feedback and insights to inform product development and marketing strategies.
Utilize data-driven approaches to continuously refine product marketing efforts.
4. Content Development:
Oversee the creation of high-quality marketing content, including blog posts, whitepapers, webinars, and case studies.
Ensure consistency in branding and messaging across all marketing materials.
Collaborate with the content team to deliver compelling and informative content that addresses customer pain points.
Qualifications:
The ideal candidate for this role should possess the following qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
Proven experience in product marketing, preferably in the SaaS or fintech industry.
Strong analytical skills with the ability to gather and interpret data to drive informed decisions.
Exceptional written and verbal communication skills.
A deep understanding of accounting principles or experience in the fintech/accounting software space is highly desirable.
Demonstrated ability to work collaboratively in a fast-paced, cross-functional team environment.
Why Join Docyt:
Career Growth: Be part of a rapidly growing startup with opportunities for career advancement.
Innovative Environment: Work in a collaborative and innovative environment where your ideas are valued.
Impactful Work: Contribute to our mission of simplifying financial management for businesses and enabling their success.
Docyt is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace for all employees.
- Great growth potential at a fast-growing startup, we want you to grow with us!
- Inclusive and motivating work culture that values team collaboration.