Total 3 Director/C-Level Communications Executive job vacancies in PR / Media / Communications category in The United States of America

Objective of role:

Reporting to CEO, Southeast Asia, Australia & Korea, the key responsibility for this role is to

define and implement brand marketing and communication strategy for the SEA & Australia

markets, working collaboratively with Headquarters and regional stakeholders.

You will build a global Valentino community, engaging and transmitting the Maison’s brand

DNA through clearly defined marcom actions in alignment with brand guidelines and close

collaboration with internal teams including retail, crm, merchandising, visual merchandising

and finance to define marketing priorities and to achieve business goals.

Key accountabilities:

• Ambitious and creative development and implementation of marketing and communication

strategies to elevate and strengthen brand awareness within the SEA & Australia regions

• Deliver strategic plans on calendar for PR, media, marketing and events to enhance the Maison

brand identity, amplify our position and alignment with the arts and culture community, and to

romance, engage and recruit new prospect audience to business

• Drive a digital-first marketing strategy and local 360 action plan to support all product categories

including ready-to-wear, leather goods and accessories, soft accessories and bijoux

• Develop and implement innovative brand and product PR strategies and tactics in line with

global branding strategies and communications calendar

• Work in close collaboration with Head of CRM & Clienteling and team to develop third party

partnerships so as to expand brand reach and to communicate effectively to new audience

segments

• Appoints and manages PR agencies to identify opportunities for the brand in market and to

lead with the goal of achieving brand results through all projects and undertakings

• In constant review of all strategies with CEO and functional head of departments at a regional

and global level and to implement plans on time within budget

• Build and maintain excellent relationships with all key regional editors and talents as the brand

ambassador of the Maison

• Responsible for leading the marcom team, elevating their competencies and individual

development to ensure personal and professional growth and success in driving regional

marcom activities

• Manage the annual regional marcom budget

• Sensitive to luxury marketing trends and competitor activities

Key Attributes:

• Minimum 10 years of experience in a managerial capacity within the luxury fashion industry

• Strong knowledge of the SEA & Australia markets

• Flexible and agile to work in an environment with a multi-faceted matrix to drive PR,

marketing and communication strategies

• Strategic and creative thinker with an acute sense of luxury

• Passionate about arts and culture

• Aspirational leader with a growth mindset and ambitious approach to achieving brand

excellence

Your new company This Federal Government agency based in the Central Canberra is looking for a motivated and ambitious Assistant Director Media. With a new change of direction this client is really for experienced Media professional to join their flexible and dynamic team. Your new role

Strong stakeholder engagement skills with internal and external
Develop and implement meaningful and high-impact communication strategies
Media monitoring capabilities and monitoring of emerging issues
Liaising with journalists and responding to media enquires
Writing talking points, speeches and fact checking

What you'll need to succeed

Experience working in the media area
Ability to work in a fast-paced environment
Ability to build and maintain strong relationships
Baseline clearance is preferred

What you'll get in return You'll be offered a job directly with the Department offering all the leave benefits and 15.4% super. You'll be working in a team where it's all about collaboration and teamwork. What you need to do now Are you ready to start a new role in the comfort of your own home? Don't miss out on this rare opportunity and apply now or call Michelle Liv on 02 6112 7653 or email Michelle.Liv@hays.com.au Please click here to apply.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

JOB SUMMARY

Communications and Brand PR is an integral part of the Consumer Operations department which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.

In this exciting, fast-paced position, the Director, Brand PR Communications, Premium & Select, APEC (Asia Pacific excluding China) will report to the Vice President, Communications, APEC in driving communications for consumer brand initiatives across the region. The Director, Brand PR, Premium & Select APEC will have a manager reporting to them and will oversee the strategic public relations for Marriott International’s premium and select brand portfolio, which includes more than 10 brands including but not limited to Sheraton, Marriott, Westin, Le Meridien, Moxy, Renaissance, Fairfeld by Marriott, Aloft Hotels, Four Points, AC Hotels to name a few.

The Brand PR team establishes the group’s vision and works with the team to identify goals and KPIs to drive PR results for the Premium & Select Brands, driving brand affinity as well as building awareness of the overall Premium & Select brands portfolio. The scope also includes supporting the executive positioning of relevant brand and/or marketing spokespeople. The Director, Brand PR, Premium & Select APEC will be responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.

The candidate is a proactive, adaptable and detail-oriented PR professional who possesses a clear understanding of the regional media landscape and contributes to compelling PR storytelling for Marriott International’s distinctive portfolio of brands and company initiatives.

CANDIDATE PROFILE
Education and Experience
• Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
• Ten years minimum in public relations.
• Consumer public relations and/or media experience/ corporate travel industry experience.
• Experience in public relations agency/journalism background is a plus.

SKILLS AND COMPETENCIES
• Travel, hospitality, consumer goods industry or luxury goods background in public relations.
• Strong logistics, projects and events management experience necessary.
• Solid understanding of the print, electronic, broadcast and social arenas.
• Proficiency with Excel, PowerPoint and Word computer programs.
• Extensive knowledge of social media platforms.
• Excellent English writing skills and oral proficiency
• Solid understanding of the hotel business and/or travel industry.

CORE WORK ACTIVITIES
• Work alongside the Brand and Marketing team to develop and execute the Brand PR strategy of brand marketing campaigns and initiatives.
• Drives the brand portfolio preference and reputation in the region. Ensures synergies are outlined and identified which complement and support Consumer Operations plans in APEC
• Supports, coordinates and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
• Works alongside the Area/ field marketing team, to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.
• Drives awareness and preference on halo hotels and restaurants & bars as identified by APEC Regional team, as part of the Premium & Select brands portfolio
• Provides PR support in strategic planning and integration within region/ hotels to brand standards.
• Coordinates and liaises with PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as contributing to produce brand results in all projects and undertakings.
• Contributes to elevating Marriott’s premium & select brands through media relations, events, partnerships, to strengthen recognition and understanding of Marriott’s brands and hotels
• Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
• Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen
o Creative Ideation & External Lens: Responsibilities of this role include the development and implementation of creative approaches to attract media attention and interest in Marriott’s brand stories – whether that is through unique partnerships, creative pitching, experiential activations, one-of-a-kind events or leaning into trends (including sustainability and DEI) and the cultural zeitgeist in a way that is authentic for the specific brand. This role relies on a continual focus on communication trends and themes externally
o Media Relationships: A critical component of this role is to use the candidate’s already established extensive media relationships - preferably in key luxury and consumer outlets - or ability to develop relationships in this very critical niche of the media and other key outlets/journalists in order to continually “pitch” Marriott brand stories
o Writing: The individual in this role is responsible for creating, editing and developing their own PR materials as well as overseeing the team’s development of all related PR materials including messaging, news releases, executive briefs, talking points, presentations and pitches, among other documents
o Team Management: The Director manages a team with one direct report (where the report could also supports the PR work for the luxury brand portfolio); they are responsible for creating and maintaining a team environment that encourages accountability, high standards, innovation, emphasizing strong business performance as well as cultivating an understanding of and appreciation for the Marriott culture. The Senior Director oversees, manages, and mentors the PR team and is accountable for the team’s performance to meet and/or exceed the goals as well as driving both Consumer Operations and Marriott’s objectives. In addition, the Director is an example of a good Company steward and promotes Marriott’s core values.
o Collaboration: The Director coordinates with other departments and teams – including with the Global Brand and Portfolio PR, APEC brand and marketing teams, and the company more broadly – and builds strong working relationships. This role creates strong professional relationships both internally and externally.
o Global Alignment: The Director, Brand PR is responsible for coordinating with the global Brand PR teams, to ensure global message alignment and appropriate regional implementation, as well as integrating their priorities in brand initiatives.
o Resource Management: The Director strategically manages agency resources as well as assigned budget. Reviews contracts and expenses; has approval authorization for certain expenses.
o Measurement: This position will also monitor and measure success using tools and resources available and will deliver goals and metrics on a timely basis to senior management.

Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.