Total 12 Director/C-Level Marketing Specialist job vacancies in The United States of America

What you'll be doing…

The Hotel Chadstone Melbourne MGallery is looking for an experienced Director of Sales & Marketing with an extensive 5 star luxury background to join our team. With a commitment to exceeding guest expectations, we are poised for a new era of growth and we seek a visionary leader to shape the trajectory of our hotel to even greater heights.

Envision a role where opulence meets innovation, and excellence is not just a standard but a way of life. As the Director of Sales and Marketing, you will be the driving force behind our hotel's market presence and revenue growth. Your strategic acumen and creative flair will shape campaigns that captivate, engage, and resonate with our diverse audience. Your role is not just about selling rooms, restaurants and meeting space; it's about curating a lifestyle, an experience that defines the epitome of luxury.

Reporting to the General Manager you will be responsible for:

• Executing sales strategies for the Hotel across all market segments.
• Have a complete understanding of the Hotel sales vision; its products, services, and rate structure to fulfil business objectives.
• Actively sell all attributes of the Hotel including Conference facilities and Food and Beverage features.
• Work collaboratively with the Director of Revenue to ensure room night and revenue targets are appropriately supported.
• Work collaboratively with the Director of Revenue to ensure ongoing research and analysis of product, price, and performance metrics of the agreed competitive sets in order to drive above market performance through identification of opportunities.
• Identify new opportunities for the Hotel and across the Accor business.
• Work with the Director of Revenue and Regional Director of Sales & Marketing to achieve optimum revpar/revenue/yield results for all segments of the business unit.
• Develop a strategic plan for identifying major accounts and business opportunities.
• Review weekly forecasts and market share reports and actively participate in ensuring business levels and market share is maintained.
• Ensure the team is maximising hotel revenue through effective pricing, space management and conversion, therefore increasing revenue in the key segments that generate the highest yield.
• Ensure maximisation of revenue from Conference & Incentive segments by promoting the Hotel’s Food and Beverage outlets.
• Explore opportunities for joint ventures with domestic industry partners that produce viable sales revenue.
• Establish a high profile across the region and with key accounts.
• Act as primary point of contact for the hotel including the coordination and leadership of site inspections to assist conversion.

In this way, you’ll be making our hotel something special ...

• You’ll develop and implement a marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from the hotel.
• You’ll establish Marketing & Communications programs that will benefit and support sales and Food & Beverage strategies and initiatives.
• You’ll develop and optimize digital marketing campaigns across various channels.
• You’ll identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
• You’ll analyze and report on the effectiveness of digital marketing campaigns to optimize results.
• You’ll monitor all digital marketing channels and campaigns to ensure brand consistency.
• You’ll monitor all printed materials to ensure adherence to corporate identity standards.
• You’ll maintain good working relationships with local and international media, execute media placements for hotel through news releases and personal contacts.
• You’ll coordinate all special events and promotions with the aim to maximize publicity.
• You’ll serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media.

• The DOSM provides professional advisory and executes support service to the GM in order to reach the establishment strategic goals.
• He/She participates in putting the revenue targets for the annual hotel business plan for rooms, F&B and minor operating departments.
• He/She sets and maintains the yield management strategies along with Director of Revenue and GM.
• He/She ensures field sales team is update date with market trends and clients’ needs and follows up on their activities’ outcome.
• He/She manages and controls department budget and expenditures.
• He/She supervises the Marketing work and the quality and standard of all printings, collaterals and promotions (online, offline)
• Oversees the meeting and Events section making sure targets are met and customers are satisfied.
• He/She manages all aspect of the sales and marketing activities making sure the team is working towards achieving hotel’s budget.
• He/She ensures that the Hotel consistently disposes of adequate, motivated and skilled personnel within the sales team.
• He/She provides clear direction, establishes goals and appropriate timeframes.
• He/She manages conflicts and coordinates with all hotel departments.
• He/She drives all hotels specific programs that affect guest satisfaction and profitability in the hotel
• Demonstrates an ability to set priorities, develops managerial work strategies (using delegation, empowerment, meetings, action plans)
• Conducts regular associate’s meetings to keep them all aligned with the goals and well informed about.
• Conducts performance review and evaluate team’s performance. Coaches and impact team member development plans within the department.
   

In this way, you’ll be making our hotel something special ...

• You’ll develop and implement a marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from the hotel.
• You’ll establish Marketing & Communications programs that will benefit and support sales and Food & Beverage strategies and initiatives.
• You’ll develop and optimize digital marketing campaigns across various channels.
• You’ll identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
• You’ll analyze and report on the effectiveness of digital marketing campaigns to optimize results.
• You’ll monitor all digital marketing channels and campaigns to ensure brand consistency.
• You’ll monitor all printed materials to ensure adherence to corporate identity standards.
• You’ll maintain good working relationships with local and international media, execute media placements for hotel through news releases and personal contacts.
• You’ll coordinate all special events and promotions with the aim to maximize publicity.
• You’ll serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media.

The Role

The Director of Sales and Marketing is responsible for planning and implementing sales, marketing programs, both short and long term, targeted toward existing and new markets by performing the duties personally or through the Sales & Marketing team. The incumbent directs the day-to-day activities, plans, develops and communicates strategies and goals for the teams, which include Rooms Sales, and Marketing & Communications. He / She is responsible for driving the teams in developing new accounts, nurturing existing accounts and implementing sales and marketing strategies. The incumbent will also work with the Corporate Team and Owner to create and implement hotel-level tactical sales and marketing plans, analyze current / potential market and sales trends and spearhead all activities to increase revenue and market share through added business volume and increased rate for the Hotel.

Our Expectations

1. Develop and implement strategic sales & marketing plans and take effective actions to achieve Room Sales and Event sales revenue in order to optimize general business opportunities.
2. Develop and manage sales/marketing operating budgets, be in control of expenses and apply the best possible costs management in his/her responsibility.
3. Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
4. Observe and evaluate the market and main competitors, identify trend and adjust marketing strategy to meet changing market and competitive conditions so as to achieve satisfactory market share in relation to industry and economic trends.
5. Establish realistic yet challenging sales targets and measure the effectiveness of strategies, tactical actions and performances of the sales team.
6. Establish and maintain relationships with industry influencers and key strategic partners and network business relations to corporate clients, like airlines, tourist offices, travel / destination management companies etc.
7. Oversee advertising and promotional activities, including print, online, electronic media, direct mail, etc and guide preparation of marketing activity reports.
8. Direct marketing activities and ensure effective results within designated budgets. Maintain consistent Mondrian Brand standards throughout all products, promotional material and events.
9. Direct the effective distribution of product via various channels and develop effective strategies to maximize yield.
10. Meet with key clients, assisting sales team with managing relationships to negotiate and close deals.
11. Represent the hotel at Trade Shows, Sales Calls & Conferences to promote the hotel and its products whilst seeking new business opportunities.
12. Prepare periodic sales report showing sales volume, potential sales and areas of proposal client base expansion to evaluate production and plan for future sustained business.
13. Responsible for establishing policies and procedures and ensuring adherence

§Strong analytical skills so to understand key business indicators and competitive trends.

§Flexibility to respond to a range of different work situations.

§Excellent selling capabilities and the ability and desire to coach selling techniques to team.

§Commitment to delivering a high level of customer service.

• Coordinate Sales operations with the other departments of the organization.
• Develop and/or maintain and improve business relations with all customers of the organization.
• Ensure maintenance of customer database.
• Responsible for targeting new customers and new sales opportunities, initiate action plan to approach and secure new business for the organization.
• Any matter which may effect the interests of ACCOR should be brought to the attention of the Management.

The Opportunity 

This position is responsible for securing business for the hotel in all areas. The role will sustain, maximise, yield and grow business from identified segments to meet budgeted revenue. Demonstrate and understand the market conditions of the business unit and develop and implement strategies that will achieve desired outcomes.

Your Time Will Be Valued

• Reviewing and driving monthly activity and account productivity reports and distribute to Head of Department Team on Sales & Marketing performance.
• Assisting in the development of the annual business plan and financial budget; use this as a guide to controlling expenditure during the financial year.
• Assist in the development of the annual business plan and financial budget; use this as a guide to controlling expenditure during the financial year.
• Active involvement with teams and ongoing coaching/mentoring of direct reports to create cohesion and enthusiasm toward a common goal.
• Ensuring the acquisition of major business opportunities.
• Maintaining an effective and innovative Digital Marketing Strategy
• Take initiative to ensure that interactions with our guests (internal or external) are positive, productive, professional and in keeping with the principles of Heartist.
• Act as an Accor ambassador, aiming to enhance the company’s image and market reputation, internally and externally.

The Director of Sales & marketing is to promote the hotel in his/her assigned area/territory and to achieve optimal sales at the best possible conditions for the company to update with the market.

• Draws up the Marketing Plan annually together with General Manager of the hotel.
• Function as a Strategic business leader of the Property’s Sales and Marketing and develop Sales goals and strategies and ensure alignment with brand business  strategy.
• Develop and/or maintain and improve business relations with all customers of the organization.
• Manage market segment from a point of maximizing  business generation opportunities
• Maximize Competitor Intelligence.
• Provide customer intelligence in evaluating the Market and economic trends that may lead to changes in Sales Strategy to meet or exceed customer expectations.
• Determine and develop Marketing Communication activities, in conjunction with Regional Marketing Communications.
• Manage Marketing Consulting Agency teams, Brand Marketing, and Campaign Management initiatives
• Encourage existing accounts to be our productive account, comprising monthly “M. I. S. Report”, Sales & Marketing Highlight Summary of all segmentation, Sales Activities, Competitor Analysis, and Market Share Analysis.

• Function as a Strategic business leader of the Property’s Sales and Marketing and develop Sales goals and strategies and ensure alignment with brand business  strategy.
• Develop and/or maintain and improve business relations with all customers of the organization.
• Manage market segment from a point of maximizing  business generation opportunities
• Maximize Competitor Intelligence.
• Provide customer intelligence in evaluating the Market and economic trends that may lead to changes in Sales Strategy to meet or exceed customer expectations.
• Determine and develop Marketing Communication activities, in conjunction with Regional Marketing Communications.
• Manage Marketing Consulting Agency teams, Brand Marketing, and Campaign Management initiatives

Are you looking for an opportunity to contribute to delivering outstanding business results within a professional and dedicated team?

Then look no further…this is your opportunity to do all this, whilst working within a prestigious and well-renowned upscale resort in the beautiful Blue Mountains located in Greater Sydney, NSW.

About the Opportunity

Bring your exceptional commercial acumen and leadership skills to the resort as our new Director of Sales & Marketing.

This opportunity will allow you to apply your demonstrated skill in delivering business results, innovation and outstanding leadership skill to the Resort building sales and marketing capability to create industry-leading Resort conference and event and leisure performance.

You will lead all aspects of the Sales & Marketing department, developing and driving strategic sales and marketing activity to maximise revenue potential and optimise business across all market segments to ensure budgeted expectations are met.

Key to the role will be your ability to lead, engage and develop your team by providing clear direction, motivation and coaching with a willingness to be hands-on to support the team to deliver results.

   Conduct daily briefing with department on current key activities

· Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel

· Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence

· Determine the effectiveness of existing programs and develop new strategies

· Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments

· Actively participates in sales presentations, property tours and customer meetings

· Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary

 Participate in community and professional organizations to maintain high visibility and promote a positive image