Total 3 Director/C-Level Marketing Specialist job vacancies in PR / Media / Communications category in The United States of America

About the Role:

We are looking for a dynamic Social Media Operator to join our team, focusing on platforms like Xiaohongshu (Little Red Book) and Douyin. The ideal candidate will be responsible for closely following trends and influencers on these platforms, editing videos, and publishing engaging posts to boost our online presence.

Responsibilities:

• Monitor and analyze trends on Xiaohongshu and Douyin to identify engagement opportunities.
• Work with influencer and blogger for content creation and promotion.
• Film, edit and produce high-quality video content that aligns with our brand identity.
• Publish posts and manage interactions with followers to increase engagement and audience growth.
• Develop and implement social media strategies to enhance our brand's visibility and influence.

Requirements:

• Degree holder
• Proven experience in operating social media platforms, especially Xiaohongshu and Douyin.
• Proficient in video editing software and techniques.
• Excellent understanding of social media trends and influencer marketing.
• Strong communication and collaboration skills.
• Ability to work flexibly in a fast-paced environment.

Job Descripton:

• Develop expert knowledge of key AFC competitions.
• Provision of detailed media market reports to support strategic market by market media sales planning.
• Help determine rights segmentation and programming packaging approach to achieve optimum sales outcome.
• Provide refinancing calculations and identify value and impact of AFC competitions within specific markets.
• In conjunction with the sales planning team, develop high quality market sales plans and strategies using market research data.
• Develop cutting edge sales presentations.
• Develop and maintain strong positive relationships with key media and broadcasting clients.
• Manage the full sales cycle in appointed markets from prospecting to contracting.
• Create commercial strategies on a market by market basis.
• Liaise with internal Business Intelligence personnel on research requirements for the provision of meaningful and market specific insights.
• Work collaboratively with internal and external key stakeholders.
• Other responsibilities as directed by the SVP Media Sales from time to time.

Job Requirements:

• 6-8 years of experience in the sports media and marketing business selling premium sports media rights globally.
• Previous experience in a media sales or media partnerships role.
• Outstanding understanding of media landscapes and competitor environment (broadcasters, platforms, digital players, telcos).
• Demonstrated skill in negotiating and closing sales agreements.
• Excellent written and verbal communication skills, including strong presentation skills.
• Strong relationship builder who is comfortable operating across multiple markets.
• Highly attuned to cultural differences and nuances with outstanding inter-personal skills.
• Experience in the APAC region is a must.
• Flexibility to undertake extensive international travel (mostly within APAC region).
• Fluent in spoken and written English, and Japanese language is an advantage.

Position Summary...

What you'll do...

We're hiring a Director of Paid Marketing to lead club and online sales, membership retention, and acquisition. You will develop, manage, and optimize data-driven and promotional programs across multiple marketing channels, including Paid Search, Paid Social, Display, Video, and Affiliate Marketing.

The Director will oversee vendor and media agency management, media planning, stakeholder management, and maintain relationships during a significant transformation. You will help develop and implement strategies to engage members throughout their lifecycle with personalized and targeted marketing.

As a passionate expert in media planning and execution across Paid Search, Social, Display, and Affiliate channels, you will set a clear vision and lead your team to achieve performance goals. Reporting to the Senior Director of Channel Execution, you will work to deliver a cohesive omni-channel marketing experience.

Location: San Bruno, CA | Dallas, TX | Bentonville, AR

What you'll do:

• Define and take ownership of goals, KPIs, budget, and performance forecasts.
• Ensure alignment across teams regarding goals, KPIs, and market trends.
• Manage media strategy to improve growth targets based on member priorities.
• Manage media budget and allocation to maximize portfolio efficiency.
• Develop testing strategies (A/B and multivariate tests) with Member and Business Intelligence to enhance the program and gain insights into channel incrementality, prospects, and member segments.
• Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
• Optimize vendor relationships to increase ROAS, reach, process efficiency, and technical optimization.
• Present campaign reporting with main learnings.
• Lead and manage three teams of motivated marketing and operation professionals.
• Collaborate with Product and Tech teams to communicate data and technical requirements for marketing needs, prioritizing initiatives based on business objectives.
• Test new media channels and tactics to improve marketing performance.

What you'll bring:

• You are organized, disciplined, and accomplished in problem-solving.
• Excellent communication skills, flexibility, and composure under pressure.
• You are comfortable operating in a large and matrixed organization with a lot of partners, rapid pace, and constant decision changes.
• You love to analyze campaign performance to provide actionable recommendations and deliver continuous improvements to data-driven program and promotional email campaigns
• You are an advocate in advancement of our email features and capabilities including targeting and personalization
• You have 8+ years in email marketing, managing campaigns, managing vendors for an e-commerce /retail organization
• Experience in team management and motivating a group of professionals.

At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $143,000.00-$286,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America