Chab Group is a brand experience agency with global reach and offices in Singapore, Paris, Cannes/AIX, Bangkok, Bali and Siem Reap. We generate breakthrough ideas, connecting brands and people through events, experiences that transform business. Our portfolio of award-winning work celebrates a decade across event marketing, promotion and activation, customer experience, employee engagement, digital, social, and mobile. A leader in many categories such as luxury and medical-technology, Chab operates primarily in APAC and the EU. More information is available at www.chabevents.com.
We are looking for a driven and passionate Marketing Manager to take the lead in Marketing efforts. This is a high growth potential role, as this is position 0 in the Marketing department, this person has the opportunity to co-create & drive a robust Marketing strategy that aligns with our Sales strategy. This is a Singapore focused role, however, has the potential to grow into a regional and global role quickly, for the right candidate.
• We specialise in creating communication programmes for business, consumer, and employee audiences through interactive, immersive, and emotional channels such as events, conferences, incentives, video and digital.
• Our clients engage us to help them build, reinforce, and create advocates for their brands
MARKETING MANAGER / DIRECTOR
As the Brand Marketing Director for Chab, it's about the 'everythingness' captured in the essence of ‘us-ness.' It's about diving deep into the core of our identity and wholeheartedly believing. Speaking with clarity, conviction, and kindness is paramount. We don't hedge our perspectives, whether with clients or among ourselves. We voice what we believe serves the idea or the people best, even if it's a challenging stance to take. We're prepared to make calculated risks, to make tough calls without excessive hand-wringing. Additionally, we value transparency and vulnerability, always in pursuit of excellence. You embody Chab's voice, expressing unparalleled "truthiness" through written, oral, and social mediums, as well as in the various stages of the O2O2O cycle.
This role, however, extends beyond just representing Chab. It seamlessly transitions into your client-focused duties, which require you to spend a significant portion of time working directly with the creative and account teams. Yes, sometimes it's about us, but at other times, it's about them.
WHAT YOU'LL BE DOING:
• Reporting directly to the Chief Creative Officer, you will oversee the agency's complete marketing and branding initiatives. Your role is holistic, encompassing everything from PR to tech. Conceptualising innovative ideas, you're responsible for amplifying reach, generating leads, raising brand equity, and driving traffic. Your tasks include devising a growth marketing strategy, crafting brand loyalty programmes, and executing a comprehensive 360-degree marketing approach. Essentially, you are at the forefront of transforming the Chab voice through groundbreaking marketing and experience strategies.
• Digital Direction: As the keeper of social channels and content for web, you’ll also manage SEO and optimisation.
• Creative Leadership: You'll ensure our ideas are impactful and relevant. Oversee the quality of creative products and ensure campaigns align with the brand's core essence. Monitor, evaluate, and provide insights for campaign enhancement.
• Strategy Development: Lead and engage in strategic discussions internal and with clients, ensuring operational efficiency.
• Operational Oversight: Engage relevant stakeholders for strategic initiatives. Proactively address challenges, liaising with the Business Lead/Executive Partner when necessary.
• Team Management: Oversee the growth, training, and management of project teams to insure their understanding and growth. Set a clear vision, ensure optimal team dynamics and focussed delivery of projects.
• Client Related Assignments and Relationships: Understand and address our clients' marketing challenges. Stay abreast of their objectives and foster cooperation with their external partners. Also, ensure all upcoming projects are well-coordinated with the Business Lead.
Core Qualities and Skills:
- Effective Communicator: Exceptional presentation skills with a flair for storytelling to ensure desired outcomes.
- Innovative Thinker: Instrumental in refining and creating efficient processes for both Chab and our clients.
- Team Collaboration: Promotes a harmonious work environment where collaborative efforts yield the best ideas.
- Lifelong Learner: Beyond marketing expertise, a dedication to continuous learning in emerging methodologies, brand strategies, and platforms is vital.
Experience and Education:
• A minimum of 7 years in marketing, complemented by a relevant educational background.
• Proficiency in digital marketing and the creation of marketing campaigns.
• Familiarity with Google Analytics and SEO/SEM strategies.
• Expertise in social media management and ad buys.
Technical and Soft Skills:
• Strong visual discernment, superior writing, and language skills, with the capability to craft original and compelling content.
• Working knowledge of Adobe Photoshop, Illustrator, and Lightroom is a plus.
• Effective project management skills, with the ability to juggle multiple projects and adhere to strict deadlines.
• Self-driven, resourceful, and adept at working in a diverse, cross-functional, multinational environment.
• A flexible, proactive, and positive approach to tasks and challenges.
Why Chab?
- A fun, dynamic, multicultural, diverse and continuously expanding team;
- An intense pipeline of projects ranging in size and industry with well known brands;
- Being part of a rapidly growing international group where no 2 days are the same;
- A focus on training, development and knowledge sharing; and
- Unlimited coffee, snacks and celebratory apéros.
