About the company:
Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.
We create a great place to work for people who share our passion in turning people’s houses into homes, with teams as diverse as the homes we care for. Sustainability is at our heart and we achieve our ambitions by making conscious choices caring for people’s homes and our planet. We grow together and support each other, and while working with us you will learn new things every day and get to create your own career. We have a huge growth ambition so if you want to be part of the most Daring team you've ever been a part of, read on.
Your Role & Responsibilities:
In this role you will play a pivotal role in developing and delivering best-in-class digital toolkits and content strategy. You will collaborate with cross-functional teams across global, regional, and local, to ensure clear, impactful communications across our consumer touchpoints.
- Build a deep understanding of audience segments, media landscape, performance data to develop insightful creative strategy that aligns with regional/local activation needs.
- Spark media and creative synergies through development and ownership of learning agenda, including the exploration of innovative solutions in formats and technologies, that aligns with business needs.
- Develop process and streamline creative adaptation needs, ensuring timely deliver of culturally relevant materials.
- Optimize product category content at different stages of consumer decision journey to enable brand to discover, evaluation and consumer needs in close collaboration with global and regional teams.
- Responsible for content excellence and actively engage in streamlining global content design, management and deployment process for website, app, social channels, and marketplaces.
- Uphold high creative standards throughout the development process, maintaining consistent brand guardrails across all APAC business lines.
- Implement A/B testing to continuously enhance user journeys and conversion rates.
- Aligns with ecommerce team on optimization of template and content based on conversion rate optimization (CRO)
- Gathering insights from activations across markets to continuously improve the quality and impact of our assets.
- Monitor online customer experience and utilize internal analytics to report performance and identify areas for improvement.
- Develop and manage reporting dashboard for creative and PDP performance, analyzing creative impact on campaigns to guide data driven choice.
- Monitor content usage, reach and impact by tracking KPIs and reviews competitor content/market trends to ensure optimized and market leading content.
- Build partnership with cross function teams and stakeholders to develop regional toolkit/content/PDP than delivers superior communications.
- Manage partnership with agencies to drive on time and quality master assets, content maintenance and optimization.
To succeed in this role, you should have the following qualifications and experience:
- Proven experience in creative and content management to drive business performance, preferably in APAC
- Proficient knowledge in web/app/social analytics, UX/UI principles, with deep understanding of best -in-class online content and the effects on consumer behaviour
- Experience with ecommerce landscape in APAC, excel, CMS and analytics solutions.
- Business acumen with creative thinking and data-driven mindset
- Attention to detail and strong presentation and communication skills
- Ability to manage multiple cross-functional projects in a fast-paced, deadline driven environment
- Familiarity with digital platform-specific creative recommendations. You need to know what a winning creative in digital looks like with strong focus on key social platforms (Facebook, Youtube and/or TikTok)
- Excellent communication in English with strong project management & problem-solving skills
Why should you join Versuni?
We’re not your typical corporate. We like to do things a little differently at Versuni. We think big, have our consumers front of mind in everything we do, and we have a vibrant and empowered community of colleagues across the world. If you’re as passionate as us about us about opening up a world of possibilities in the homes of our consumers, then get in touch.
We are proud of the products we make. As a 130-year-old start-up and leading player in domestic appliances, we have innovation, manufacturing, and commercial centers across the globe, with a presence in over 100 countries. You may know us from our incredible products and brands such as Philips, Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo®. As innovation lovers we have successfully developed the well-known Airfryer, Espresso Machine with LatteGo, AquaTrio Cordless Vacuum, the PerfectCare Steam Generator and Air Purifier.
Sustainability is important for us. We develop products made with more sustainable materials, that are easier to repair, refurbish, recycle, and help to reduce waste. Want to join us on our journey, apply now!
