Total 2 Full-time Performance Researcher job vacancies in Kuala Lumpur

Job Responsibilities:

• Customize the advertising strategy for search engines such as Google, Baidu, Toutiao, 360, Sogou, and information flow marketing platforms such as Tencent, Toutiao, Baidu, Facebook, Twitter for mobile games on the WAP platform.
• Execute SEM promotion plans and monitor and optimize advertising
  performance.
• Manage and maintain bidding ranking accounts, adjust them promptly based on industry characteristics, optimize various keyword qualities, track daily consumption traffic, and consider the relevance of keywords to the industry, customer interest, and presentation formats comprehensively.
• Monitor advertising performance in real-time and make timely adjustments based on the competitive situation on respective search engines.
• Track and analyze the relevance of incoming traffic, write stage data reports, and propose follow-up optimization plans.
• Analyze market trends and competitors' advertising strategies and channels, and develop effective optimizations based on the analysis results.
• Responsible for the daily management of SEM accounts on various channels & official websites, continuously improve and expand SEM traffic and performance.
• Conduct data analysis for SEM projects and continuously identify existing issues within the projects.

Job Requirements:

• Approximately 2 years of relevant industry experience, familiarity with search engine and information flow advertising business and backend management, and proficiency in operating related supporting software.
• Rich theoretical knowledge and practical experience in SEM, including account setup, structural optimization, promotion cost control, and keyword quality improvement techniques.
• Proficient in keyword advertising models of search engines, familiar with Chinese search engines, and have practical operational experience.
• Familiar with advertising placements on Baidu Information Flow, Toutiao Information Flow, and Tencent Information Flow, and proficient in managing information flow advertising platforms.
• Highly sensitive to changes in data, active thinking, and possess strong teamwork, communication, and analytical skills.

• Salary will be commensurate with experience and qualification.
• Strong communication & writing skills in Mandarin is a must.

Perks & Benefits

• Employee equity
• Commission and bonus
• Allowance (travel stipends, transportation, etc.)
• Nearby public transport
• Central location
• Casual dress code
• Free snacks / Happy hours
• Regular team activities
• Company trips
• Medical insurance
• Open culture
• Personal development opportunities

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market. 

Job Summary:

We are seeking a talented and dynamic Marketing Executive specializing in Social Media and Performance to join our team. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand visibility and engagement, as well as managing performance marketing campaigns to drive lead generation and conversion. The Marketing Executive will work closely with cross-functional teams to ensure alignment with overall marketing objectives and contribute to the growth and success of the company.

Key Responsibilities:

• ·       Develop and implement social media strategies across various platforms to increase brand awareness and engagement.
• ·       Create and curate engaging content for social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• ·       Monitor social media trends, analyze performance metrics, and optimize strategies to maximize reach and engagement.
• ·       Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance tracking.
• ·       Collaborate with internal teams to develop creative assets, such as graphics, videos, and copy, for social media content.
• ·       Stay up-to-date with industry best practices and emerging trends in social media marketing and performance advertising.
• ·       Plan and execute performance marketing campaigns across digital channels, such as Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation and conversion.
• ·       Conduct A/B testing and performance analysis to optimize campaign performance and return on investment (ROI).
• ·       Work closely with the marketing team to ensure consistency in brand messaging and alignment with overall marketing objectives.
• ·       Prepare regular reports and presentations on social media and performance marketing performance, insights, and recommendations.

• ·       Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• ·       Proven experience in social media marketing, performance marketing, or digital marketing.
• ·       Strong understanding of social media platforms, algorithms, and best practices.
• ·       Experience with social media management tools, such as Hootsuite, Buffer, or Sprout Social.
• ·       Proficiency in performance marketing platforms, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• ·       Excellent written and verbal communication skills, with a keen eye for detail.
• ·       Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• ·       Creative thinking and problem-solving skills, with the ability to innovate and adapt to changing trends.
• ·       Ability to work effectively both independently and collaboratively in a fast-paced environment.
• ·       Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.