JOB DESCRIPTION: STRATEGY DIRECTOR
At Bulletproof we have three core beliefs:
WE BELIEVE GREAT IDEAS CHANGE THE WORLD...
We believe in the power of design to influence human behaviour, affect change and pierce
conventions.
WE BELIEVE PEOPLE MAKE THE DIFFERENCE...
That true collaborative spirit creates a compelling, infectious energy that delivers outstanding
commercial results.
STAY NAÏVE...
We believe naivety keeps you relentlessly curious, open to possibilities and leads to purer,
more interesting and uncharted solutions.
JOB DESCRIPTION:
Your main duties and responsibilities include:
STRATEGY
• Lead the strategic process, including pitches, across the agency
• Bring rigor to our strategic thinking; simplify the complex
• Ensure strategy is a valued revenue centre within the agency
• Develop and enhance proprietary strategic tools, models, and processes
• Demonstrate a deep strategic understanding across numerous different disciplines: brand positioning, brand identity, packaging, communications, shopper marketing, innovation, naming, brand architecture, tone of voice, etc.
• Direct contact with the senior clients, becoming a valued client confidant
Investigating:
• Undertake stakeholder interviews, consumer interviewing and focus group moderation that
will inform strategic thinking
• Conduct competitor, category and semiotic analysis, identifying implications for client brands
Informing:
• Generate consumer insights and consumer pen portraits
Inspiring:
• Creative brief setting, writing, and briefing
• Compile Design Strategy presentations and create inspirational Design Platforms
• Structure workshop facilitation and brainstorming – internally and with clients
CREATIVE
• Build unbreakable bonds with senior creative
• Champion the creative process
• Nurture ideas
• Define and protect the creative integrity of our product with strong strategic rationales or perspectives
• Sell our creative products
• Ensure rigor in our strategic thinking and ensure it supports our creative products
CLIENT MINING AND NEW BUSINESS
• Build valued relationships with senior client teams that aid agency dependency and business development
• Keep your ear to the ground, continually listening (and looking) for potential opportunities
• Proactively deliver relevant and tailored thought-pieces or client initiatives to help meet forecasted targets
• Support Client Partners and Business Development Directors in their mining efforts
• Lead Strategic specific mining initiatives
• Prepare and present annual forecasting and mining plans for Strategy offer
CLIENT SERVICING
• Proposal setting and checking in partnership with proposal writer
• Involved in project reviews and wash-up sessions
• Structure and compile pitch presentations
• Attend client briefings and first stage creative presentations
• Compile creative briefs and concept development briefs when appropriate
• Compile workshop agendas and brief required stimuli or pre-tasks
• Attend internal critiques
• Engaged in annual client reviews and agency strategic offer
• Excellent influencing skills that can be used accordingly and appropriately
• Display an adaptable communication style that allows you to work across different countries, cultures and business environments
PRODUCTION
• Tone of voice and pack copy, when appropriate
• Review guidelines and toolkits in terms of structure, content and tone
COMMERCIALS
• Full understanding of financials
• Monitoring and ensuring strategic team’s utilisation rate is tracking as per targets
• Sense check allocation of budgeted time and deliverables with Client Partners
MANAGEMENT
• Managing the expectations of the senior team on a day-to-day basis
• Oversee Strategy Team workflow, directing and delegating effectively and efficiently
• Oversee the mentoring and growth of the Strategy team, focusing on the careerd evelopment of each team member; lead by example
• Build the team’s skill set and strategic prowess
• Support Client Services in strategic specific planning and forecasting
• Oversee, guide, input and manage junior team members for three month reviews and development plans
• Effect change and influence ways of working, best practice and develop new methodologies
• Identify problems and propose solutions
• Attend monthly Management meetings
ADMINISTRATION
• Submit timesheets weekly
• Filing of relevant strategic documents and project related administration
• Structuring and writing copy for case studies and caselets
• Review and approve all Strategic based blogs, press releases or articles
In addition to the duties stated above you may be required to undertake further tasks as necessary to meet the demands of the Employer’s business.
BULLETPROOF
• Outstanding strategic capabilities and client serving skills
• Exceptional attention to detail
• Excellent communication skills
• Ability to work in a frenetic, fast-paced environment; be flexible and responsive
• Ability to work in a team, across of projects, strategy and senior team structures
• Strength of support to senior team members
• Strength of relationship skills – internally and externally
• Ability to manage your support team