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Objective of role:
Reporting to CEO, Southeast Asia, Australia & Korea, the key responsibility for this role is to
define and implement brand marketing and communication strategy for the SEA & Australia
markets, working collaboratively with Headquarters and regional stakeholders.
You will build a global Valentino community, engaging and transmitting the Maison’s brand
DNA through clearly defined marcom actions in alignment with brand guidelines and close
collaboration with internal teams including retail, crm, merchandising, visual merchandising
and finance to define marketing priorities and to achieve business goals.
Key accountabilities:
• Ambitious and creative development and implementation of marketing and communication
strategies to elevate and strengthen brand awareness within the SEA & Australia regions
• Deliver strategic plans on calendar for PR, media, marketing and events to enhance the Maison
brand identity, amplify our position and alignment with the arts and culture community, and to
romance, engage and recruit new prospect audience to business
• Drive a digital-first marketing strategy and local 360 action plan to support all product categories
including ready-to-wear, leather goods and accessories, soft accessories and bijoux
• Develop and implement innovative brand and product PR strategies and tactics in line with
global branding strategies and communications calendar
• Work in close collaboration with Head of CRM & Clienteling and team to develop third party
partnerships so as to expand brand reach and to communicate effectively to new audience
segments
• Appoints and manages PR agencies to identify opportunities for the brand in market and to
lead with the goal of achieving brand results through all projects and undertakings
• In constant review of all strategies with CEO and functional head of departments at a regional
and global level and to implement plans on time within budget
• Build and maintain excellent relationships with all key regional editors and talents as the brand
ambassador of the Maison
• Responsible for leading the marcom team, elevating their competencies and individual
development to ensure personal and professional growth and success in driving regional
marcom activities
• Manage the annual regional marcom budget
• Sensitive to luxury marketing trends and competitor activities
Key Attributes:
• Minimum 10 years of experience in a managerial capacity within the luxury fashion industry
• Strong knowledge of the SEA & Australia markets
• Flexible and agile to work in an environment with a multi-faceted matrix to drive PR,
marketing and communication strategies
• Strategic and creative thinker with an acute sense of luxury
• Passionate about arts and culture
• Aspirational leader with a growth mindset and ambitious approach to achieving brand
excellence
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Responsibilities:
Requirements:
Interested candidates who wish to apply for the advertised position, please click APPLY to submit your resume.
EA License No.: 13C6305
Reg No: R23118161
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
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A fantastic PR agency in Leeds centre is looking for a new PR Account Director join its team in Leeds city centre. This is an agency that is on the up, and going through a great period of growth.
The successful candidate for this role will find themselves with access to the company share option scheme and their own personal training budget to be spent on any area of development of their choosing! In this role, you will be tasked with heading up to establish strong client relationships, develop powerful strategies, deliver outstanding tactical implementation, manage staff and contribute directly to the sourcing and winning of new business.
In order to succeed in this job, you will be able to effectively prioritise responsibilities, and be comfortable attending networking events and seminars in order to maintain personal professional development and to build networking and new business contacts. An excellent level of B2B PR experience is essential to the role, and you must have a strong understanding of brand strategy and how to successfully utilise it as part of integrated PR campaigns.
If this sounds like your next job, just apply now!
Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.
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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
JOB SUMMARY
Communications and Brand PR is an integral part of the Consumer Operations department which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.
In this exciting, fast-paced position, the Director, Brand PR Communications, Premium & Select, APEC (Asia Pacific excluding China) will report to the Vice President, Communications, APEC in driving communications for consumer brand initiatives across the region. The Director, Brand PR, Premium & Select APEC will have a manager reporting to them and will oversee the strategic public relations for Marriott International’s premium and select brand portfolio, which includes more than 10 brands including but not limited to Sheraton, Marriott, Westin, Le Meridien, Moxy, Renaissance, Fairfeld by Marriott, Aloft Hotels, Four Points, AC Hotels to name a few.
The Brand PR team establishes the group’s vision and works with the team to identify goals and KPIs to drive PR results for the Premium & Select Brands, driving brand affinity as well as building awareness of the overall Premium & Select brands portfolio. The scope also includes supporting the executive positioning of relevant brand and/or marketing spokespeople. The Director, Brand PR, Premium & Select APEC will be responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.
The candidate is a proactive, adaptable and detail-oriented PR professional who possesses a clear understanding of the regional media landscape and contributes to compelling PR storytelling for Marriott International’s distinctive portfolio of brands and company initiatives.
CANDIDATE PROFILE
Education and Experience
• Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
• Ten years minimum in public relations.
• Consumer public relations and/or media experience/ corporate travel industry experience.
• Experience in public relations agency/journalism background is a plus.
SKILLS AND COMPETENCIES
• Travel, hospitality, consumer goods industry or luxury goods background in public relations.
• Strong logistics, projects and events management experience necessary.
• Solid understanding of the print, electronic, broadcast and social arenas.
• Proficiency with Excel, PowerPoint and Word computer programs.
• Extensive knowledge of social media platforms.
• Excellent English writing skills and oral proficiency
• Solid understanding of the hotel business and/or travel industry.
CORE WORK ACTIVITIES
• Work alongside the Brand and Marketing team to develop and execute the Brand PR strategy of brand marketing campaigns and initiatives.
• Drives the brand portfolio preference and reputation in the region. Ensures synergies are outlined and identified which complement and support Consumer Operations plans in APEC
• Supports, coordinates and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
• Works alongside the Area/ field marketing team, to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.
• Drives awareness and preference on halo hotels and restaurants & bars as identified by APEC Regional team, as part of the Premium & Select brands portfolio
• Provides PR support in strategic planning and integration within region/ hotels to brand standards.
• Coordinates and liaises with PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as contributing to produce brand results in all projects and undertakings.
• Contributes to elevating Marriott’s premium & select brands through media relations, events, partnerships, to strengthen recognition and understanding of Marriott’s brands and hotels
• Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
• Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen
o Creative Ideation & External Lens: Responsibilities of this role include the development and implementation of creative approaches to attract media attention and interest in Marriott’s brand stories – whether that is through unique partnerships, creative pitching, experiential activations, one-of-a-kind events or leaning into trends (including sustainability and DEI) and the cultural zeitgeist in a way that is authentic for the specific brand. This role relies on a continual focus on communication trends and themes externally
o Media Relationships: A critical component of this role is to use the candidate’s already established extensive media relationships - preferably in key luxury and consumer outlets - or ability to develop relationships in this very critical niche of the media and other key outlets/journalists in order to continually “pitch” Marriott brand stories
o Writing: The individual in this role is responsible for creating, editing and developing their own PR materials as well as overseeing the team’s development of all related PR materials including messaging, news releases, executive briefs, talking points, presentations and pitches, among other documents
o Team Management: The Director manages a team with one direct report (where the report could also supports the PR work for the luxury brand portfolio); they are responsible for creating and maintaining a team environment that encourages accountability, high standards, innovation, emphasizing strong business performance as well as cultivating an understanding of and appreciation for the Marriott culture. The Senior Director oversees, manages, and mentors the PR team and is accountable for the team’s performance to meet and/or exceed the goals as well as driving both Consumer Operations and Marriott’s objectives. In addition, the Director is an example of a good Company steward and promotes Marriott’s core values.
o Collaboration: The Director coordinates with other departments and teams – including with the Global Brand and Portfolio PR, APEC brand and marketing teams, and the company more broadly – and builds strong working relationships. This role creates strong professional relationships both internally and externally.
o Global Alignment: The Director, Brand PR is responsible for coordinating with the global Brand PR teams, to ensure global message alignment and appropriate regional implementation, as well as integrating their priorities in brand initiatives.
o Resource Management: The Director strategically manages agency resources as well as assigned budget. Reviews contracts and expenses; has approval authorization for certain expenses.
o Measurement: This position will also monitor and measure success using tools and resources available and will deliver goals and metrics on a timely basis to senior management.
Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
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Your Opportunity.
As one of our valued Senior Account Directors or Account Directors at Thrive you will play a key senior role on some of the agency's most prestigious and highest profile brands in the world across both consumer and corporate public relations.
Client portfolio's cover the technology, consumer, corporate, tourism and automotive sectors. Your experience and aspirations will determine what unique collection of business you partner with.
In this role you will have the platform to step into challenging new opportunities as they arise across the agencies putting your hand up for passion projects and new business efforts.
Managing a team & clients.
Learn & Grow.
You will be thirsty to learn and grow from not only exceptional people around you, but from your clients who will provide unrivaled opportunities on a global scale.
Your Experience, Approach & Impact
You share our values : you're passionate, accountable, curious, of high integrity and you thrive on collaboration with a #OneTeam approach.
This is Thrive.
Culture is everything. It's a reason why we have a 100% return rate by working parents, have had consistent leadership for more than two decades, embrace diversity in our workplace and we continue to welcome Thrive 'boomerangs' back to the agency. Thrive has a clear vision and mission and has grown by continuing to diversify and be early adopters of technology and global trends. Thrive is not a ‘hot then not' agency. We are not an ad agency trying to be earned specialists. We are uniquely Thrive helping our people, brands and community to do just that. Our team is made up of in-house media, creative and digital specialists who work across five locations in Melbourne, Sydney, Brisbane, Gold Coast and Auckland delivering strategic communications services for brands including LEGO, ANZ Group, News Corp, Spotlight Group, Tinder, Harley Davidson, Reddit and GoPro.
Thrive values work-life integration including hybrid flexible working (Mondays and Fridays work-from-home) and delivers many benefits including an additional annual wellness leave day, work from any location, Thursday 4pm Thrive O'Clock, early Friday knock-off and more.
Visit us here for more information - @thrivepr / www.thrivepr.com.au
CVs to people@thrivepr.com.au.
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