Total 269 Manager Marketing Specialist job vacancies in D23 Hillview, Dairy Farm, Bukit Panjang, Choa Chu Kang

Marketing Manager

The ideal candidate will have a strong track record in leading successful marketing campaigns, has the ability to think analytically and creatively, and capable of being focused and disciplined. You will work closely with Management to formulate and create the Company's overall marketing strategy and plan. You will lead and manage marketing campaign creation and execution.

Job Description

• Help create and promote the overall brand identity of the company
• Effectively execute the marketing and communication activities according to the Company's marketing plan
• Effectively execute and manage the Company's Digital Marketing platforms
• Effective manage the Company's Marketing Performance Analytics and initiate performance improvement plans
• Prepare and manage marketing plan for product, service, idea or event
• Develop and coordinate promotional as well as collateral materials like brochures, videos, binders etc.
• Analysing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Drive customer acquisition through online marketing campaigns
• Provide marketing support for client development, pre-positioning and proposal support for priority pursuits
• Be client-facing and be accountable for deliverables to clients within agreed timeline
• Foster and manage positive customer relationships
• Oversee and prepare marketing budgets

Requirements

• Bachelor’s degree in marketing, business administration, or related field
• Minimum 5 years of experience in marketing
• Extensive experience in sales, marketing, advertising, and brand management will be preferred
• Experience in website design and content development; experience in copywriting preferred
• Digital marketing/advertising expertise preferred
• Experience crafting spreadsheets and other data collection/presentation methods
• Extensive knowledge of current and relevant markets preferred
• Stellar written and oral communication skills

Job Responsibilities:

- Plan and execute all branding and marketing plans/programs to achieve business goals and strengthen brand equity.

- Design and develop marketing materials, including overseeing of photoshoots.

- Copywrite for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)

- Manage digital marketing, social media activities, and the development of content and analysis of reach and conversion.

- Keep abreast with latest marketing trends, competitive analysis, new communication techniques and digital platforms, in order to explore and recommend creative ways to reach out to target audience.

- Manage the e-commerce website and handle online shopping platform

- Prepare and evaluate marketing campaigns reports (e.g. return on investment, effectiveness, feedback, etc.)

- Maintain effective communication with internal stakeholders to ensure all are well informed of marketing objectives.

- Other duties as assigned by the Head of Department

Job Requirements:

- Good knowledge of local businesses trends

- Proven ability to oversee all marketing, advertising and promotional and activities

- Experience in managing marketing budgets with proven record of demonstrating strong return in investment

Education, Experience & Training

- Min. Diploma/Degree in Marketing, Mass Communication or its equivalent qualifications

- With 5 years’ experience working in SME food manufacturing, FMCG or similar industry

- At least 5 years of experience in ecommerce and familiar with social media platforms

Job Description

• Plan, develop and implement sales and marketing strategies to drive business growth, and enhance brand awareness of architectural glass products in Asia and Oceania.
• Plan and execute capacity allocation of glass products in the above-mentioned regions, in collaboration with suppliers.
• Establish differentiation of sales activities and services to cater to specific market needs.
• Conduct general market research to keep abreast of trends and competitor’s marketing movements.
• Work with sales staff to develop pricing strategies to maximize profits and market share, while balancing with customer satisfaction.
• Establish and maintain relationships with clients to ensure customer satisfaction and loyalty.
• Manage channel distribution partners.
• Establish annual budgets, and monitor revenues and expenses.
• Prepare monthly management reports for the MD and headquarters in Japan.
• Ensure that the above-mentioned activities and systems comply with requirements of headquarters in Japan.

Job Requirements

• Fluent in Japanese (Level N1) to communicate with headquarters in Japan and other overseas offices.
• Bachelor’s degree.
• At least 8 years of experience with and strong knowledge of architectural glass products and other construction materials.
• At least 4 years of experience with and strong knowledge of products, industry prospects, technical requirements, market potential and key stakeholders related to smart glass.
• Broad experience in strategy formulation, policy deployment and management systems (e.g. sales, marketing).
• Effective interpersonal and communication skills, comfortable with interacting with people of diverse cultural backgrounds.
• Strong analytical, negotiation, leadership, organizational, project, team management and supervisory skills.
• Ability to handle pressure and effectively resolve complaints and issues.

Purpose

The individual in the role will be accountable to drive profitable topline growth and competitiveness in an evolving environment, adhering to the internal control framework, local operating procedures, in alignment with the promotional and marketing guidelines. This is a key role that will involve the development and effective execution of marketing strategies to deliver the business objectives. This role will manage a team of 1-3 people.

Key Responsibilities

Performance Measures

• Develop marketing (stakeholder engagement) strategies for portfolio aimed at driving profitable topline growth in line with GSK requirements and global strategies/plans.
• Ensure effective cross functional engagement and alignment of strategies/plans with other internal disciplines including Commercial, Medical Affairs, Corp/Govt Affairs, Regulatory, Pricing, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.
• Where relevant to the brand coordinate the development and execution (cross functionally) of Tender/Govt Procurement Strategic Plans for Marketing Brands – in conjunction with Tender and Pricing Manager.
• Responsible for new product launches
• Monitor, analyze and evaluate market trends and dynamics to ensure competitive positioning and make necessary recommendations.
• Ensure buy-in of Business Unit Director, Medical partner, sales team and Brand team to the brand plans and operation plans via FRM /pre-CRM and Commercial Operations reviews and the drive evolution and execution of plans through the Brand Plan and Execution Plan process.
• Drive the market research and analysis to drive successful strategy for Marketing and Brand portfolios where required.
• Ensure development of key dashboard for each asset to track progress and highlight issues.
• Control promotional expenditure, and its effectiveness. This implies that optimum profitability is the objective of promotional expenditure. Expenditure should be controlled within budget or forecast limits.
• Responsible for ensuring that the Sales Teams are aligned to the core business drivers: build relationships with internal customers to ensure cross functional support for assigned products.

Metrics

• To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.
• To optimize growth and maximize revenues by brand and therapy area in the short, medium and long term.

Key Competencies

• Strong knowledge of the Singapore Healthcare System
• Strong marketing communication knowledge and skills.
• Strong stakeholder engagement skills are important to work across commercial teams.
• Strong ability to apply scientific and medical knowledge.
• Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
• Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand.
• Ability to demonstrate independence and is self-motivated in being a change agent.
• Knowledge of regulations governing disease awareness activities.
• Strong facilitation and presentation skills to both internal and external stakeholders.
• Consistent achievement of a Competency Level of 3 across GSK Marketing Competency Framework.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Professional

• Min degree in Science, Business or Marketing
• Min 5 years of experience in Pharma Marketing
• Min 5 years of experience in sales, product management or brands launching

Competencies

• Strong Business and scientific Acumen Sound facilitator and assertive skills
• Excellent interpersonal and communication skills
• Demonstrated planning ability and strong organizational skills.
• Self-starter and solution oriented
• Demonstrated professional and ethical behavior.
• Ability to work independently.
• Integrity and professionalism
• Sound judgement.
• People Focus
• Strong analytical and project management skills

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. ​

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.​

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Marketing Assistant Manager Job Description

Our company is looking to hire a marketing assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case studies. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketing and sales teams.

To be chosen for this role, you must have a bachelor's degree in marketing, business, or a related field. Prior work experience in administration, sales, or marketing is a plus. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.

Marketing Assistant Manager Responsibilities:

• Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.
• Helping identify marketing trends and key opportunities for innovation.
• Learning and working with various types of software for digital marketing.
• Working closely with sales and marketing department.
• Creating marketing materials such as white papers, case studies, and presentations.
• Giving presentations.
• Maintaining a marketing database.
• Providing administrative support to the marketing and sales team.
• Preparing, formatting and editing a range of documents.
• Understanding company product and brand.
• General office duties.
• Creating and interpreting a variety of reports.
• Organizing market research.
• Analyzing questionnaires and other forms of feedback.
• Updating social media accounts.
• Perform any other duties assigned by the director.

Marketing Assistant Manager Requirements:

• Bachelor’s degree in marketing, business or related field.
• Administration or sales and marketing assistant experience.
• Effective written and verbal communication skills.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills.
• Related job and internship experience.
• Digital marketing experience.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Event Planning and Coordination

• Assist to organize offline events and online webinars (e.g., exhibitions, workshops, competitions, social gatherings) through effective communication and collaboration with internal stakeholders and external vendors

Marketing Collateral and Brand Management

• Create, maintain, and update corporate marketing materials
• A great eye for design and the ability to generate new ideas for content creation
• Plan and develop marketing collateral, such as posters and brochures
• Organise photo/video shoots with photographer/videographer
• Develop templates ahead to post on website, social media, email and other mediums
• Create and develop other designs such as presentations, pitch decks, signages, and trade show collaterals, as needed
• Manage and maintain the brand architecture, guidelines and corporate identity to ensure consistency across all channels
• Educate and train teams in upholding the brand image and reputation

Digital Strategy (Website and Social Media) and Lead Management

• Grow the Company’s digital presence as part of the overall marketing strategy
• Develop and manage content calendars for social media platforms, creative production (including text, images, videos, etc.), and foster community engagement and growth
• Plan and execute digital campaigns and promotions
• Plan, execute and measure A/B tests
• Manage the company’s official website, execute SEO initiatives (with additional support), and ensure smooth lead generation and nurturing processes
• Measure and report performance, return on investments (ROI) of campaigns and identify trends and insights to optimise spend and performance

Client Relationships Management & Corporate Communication

• Utilize CRM systems to generate insightful reports
• Develop Email Direct Marketing (EDM) campaigns and disseminate company updates to strengthen client relationships and trust
• Develop marketing automation journeys and create personalised email content on CRM systems to drive engagement and return stays
• Analyse performance of marketing automation and email campaign performance
• Assist in crafting media releases, and monitor public sentiment to maintain a positive brand image

Regular Market Research

• Conduct in-depth market analysis to monitor industry and competitors trends, identify emerging opportunities, and enhance brand awareness among targeted demographics
• Present findings to the Management

Marketing Budget

• Assist to develop marketing budgets based on activity-sorted expenses
• Compare actual expenses to the budget and escalate to Management any issues or discrepancies

Administrative

• Assist in coffee-production related administrative matters and any ad-hoc matters assigned

Job Requirements

• Degree in Business Administration, Marketing, Communications or related field
• At least 2-3 years of working experience in the related field required (FMCG, F&B and Hospitality)
• Experience in organizing major events, particularly in the coffee industry
• Strong command of the English language and strong copywriting skills
• A good eye for design and creative thinking is essential
• A structured and organized process-driven individual with an eye for details
• Accountable, self-motivated, attentive to details, positive working attitude
• Good communication skills and able to work multi-task and independently in a fast-paced environment
• Proficient in MS Office suite
• Proficiency with Adobe Creative Suite or similar technologies (particularly Illustrator, InDesign, Photoshop)
• Proficient in web analytics tools and content management system is an advantage
• Knowledge of HTML, CSS and JavaScript is an advantage

Marketing Assistant Manager Job Description

Our company is looking to hire a marketing assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case studies. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketing and sales teams.

To be chosen for this role, you must have a bachelor's degree in marketing, business, or a related field. Prior work experience in administration, sales, or marketing is a plus. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.

Marketing Assistant Manager Responsibilities:

• Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.
• Helping identify marketing trends and key opportunities for innovation.
• Learning and working with various types of software for digital marketing.
• Working closely with sales and marketing department.
• Creating marketing materials such as white papers, case studies, and presentations.
• Giving presentations.
• Maintaining a marketing database.
• Providing administrative support to the marketing and sales team.
• Preparing, formatting and editing a range of documents.
• Understanding company product and brand.
• General office duties.
• Creating and interpreting a variety of reports.
• Organizing market research.
• Analyzing questionnaires and other forms of feedback.
• Updating social media accounts.
• Perform any other duties assigned by the director.

Marketing Assistant Manager Requirements:

• Bachelor’s degree in marketing, business or related field.
• Administration or sales and marketing assistant experience.
• Effective written and verbal communication skills.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills.
• Related job and internship experience.
• Digital marketing experience.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

• Organize campaigns for digital marketing by utilizing social media, email, blogs, and websites.
• Create and oversee social media presences and content marketing or communication strategies.
• Stay up to date with emerging social media platforms, online technology, and trends.
• Provide captivating and well-curated web material.
• Collaborate with external web designers, graphic designers, and filmmakers.
• Manage and oversee content on the webpages.
• Execute strategies to increase exposure to business pages.
• Develop projects and programs to strengthen work relationships within the community.
• Manage budgets, negotiations and contracts in relation to community events.
• Work closely with stakeholders to find possibilities for community involvement.
• Oversee all facets of event planning.
• Manage corporate identity and governance and communications channels for the company.
• Execute plans for interacting with a range of stakeholders.
• Foster a good rapport with stakeholders and organize events to foster partnerships.
• Determine areas that require improvement to improve upcoming events, engagement initiatives, and digital campaigns.
• Write reports on key performance indicators (KPIs).
• Maintain a variety of records to guarantee accurate and correct data for analysis by shareholders.

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for a Manager, Marketing - Sales (Singapore) to join our team!

As a Manager, Marketing - Sales (Singapore) we rely on you to:

Oversee and execute B2B marketing activities for COE Sales & Events within the 4 Singapore hotels. This role aims to create, coordinate, and maintain marketing initiatives and materials that support the hotel's B2B sales and events efforts, ensuring they are aligned with the brand's guidelines and objectives. The primary objective is to enhance the visibility of the hotel's offerings to relevant audiences, maintain brand consistency, and facilitate the achievement of sales goals for the Singapore hotels.

Key Responsibilities:

• Produce hotel B2B sales collateral and promotional material to support tactical sales initiatives; flyers, EDMs, email footers, eClub promotions etc and ad-hoc design requests.
• Assist segment leaders (MICE, Events, Leisure, Luxury, Corporate) with updating of sales PPTs, ensuring they are on brand and of the right quality.
• Maintain MICE online listings & platforms and explore marketing opportunities (e.g. Cvent.com,1000meetings.com, hotelplanner.com)
• Assist with production of the quarterly Luxury Newsletter
• Provide sales with copy and visuals for agreed Luxury Consortia marketing plans, eg AMEX FHR, Virtuoso etc
• Review and update Luxury Programme websites – Hotel Descriptions, photo libraries & content updates.
• Assist with luxury website audits & updates – liaise with sales team and conduct spot checks to ensure hotels are represented correctly. Update accordingly.
• Tradeshows – assist with content for property profile setup (descriptions, images, press releases, etc)
• Assist Leisure team with wholesale partner brochure content, online features and any agreed joint advertising.
• Drive local activation of Global or regional B2B initiatives.
• Initiate and execute trade media activities (esp. MICE)
• Assist with sourcing of sales giveaways, including brand approval markets.
• Gathers and shares information with sales leadership on market trends, competitor activity and emerging markets.
• Proficient in videography and video editing.

Requirements:

• Proficient in graphic design with the ability to use Adobe Illustrator for content creation.
• Proficient in videography and video editing

Marketing Assistant Manager Job Description

Our company is looking to hire a marketing assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case studies. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketing and sales teams.

To be chosen for this role, you must have a bachelor's degree in marketing, business, or a related field. Prior work experience in administration, sales, or marketing is a plus. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.

Marketing Assistant Manager Responsibilities:

• Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.
• Helping identify marketing trends and key opportunities for innovation.
• Learning and working with various types of software for digital marketing.
• Working closely with sales and marketing department.
• Creating marketing materials such as white papers, case studies, and presentations.
• Giving presentations.
• Maintaining a marketing database.
• Providing administrative support to the marketing and sales team.
• Preparing, formatting and editing a range of documents.
• Understanding company product and brand.
• General office duties.
• Creating and interpreting a variety of reports.
• Organizing market research.
• Analyzing questionnaires and other forms of feedback.
• Updating social media accounts.
• Perform any other duties assigned by the director.

Marketing Assistant Manager Requirements:

• Bachelor’s degree in marketing, business or related field.
• Administration or sales and marketing assistant experience.
• Effective written and verbal communication skills.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills.
• Related job and internship experience.
• Digital marketing experience.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As the Trade Marketing Manager for the OTC & Wellness categories, you will be the driving force behind the development and execution of strategic trade marketing initiatives. Your focus on Haleon's OTC-focus brand Panadol and key channels will be integral to achieving business objectives over a 3-year vision, with innovation sales as a key growth pillar.

Role Responsibilities

• Strategic Thinking: Lead development of Trade Marketing strategy to achieve defined business objectives across defined product categories: OTC- Focus Brand (Panadol) and key channels- 3-year Vision with innovation sales as a pillar of growth
• Trade Marketing Calendar: Develop and execute local campaigns, channel development programs and tailor-made customer partnership programs.
• Investment Management: Deliver business objectives within allocated investments.
• Commercial Activities: Own the development, execution, and evaluation of the commercial calendar of initiatives focused around: Category management, Shopper engagement, Omnichannel, Point-of-sale material, In Store Promoters, Roadshows and Premium Sourcing activities.
• Compliance & process: Manage/Comply with local regulatory requirements and other administrative works.
• Matrix Working (Internal): Develop effective working relationship across all functions which include marketing, Trade marketing, sales, supply chain, finance, regulatory, medical and legal advisor.
• Matrix Working (External): Work closely with internal and external stockholders (Customers, Agency partners) to ensure clear communication and flawless execution.
• Back End Processes: Ensure compliance to the business processes (Eg. GMN Code, My PSR, One Form, product barcode, DCF pricing, RRF, RI form with approval from QA, RA, Supply Chain).
• Look at driving Active Recruitment program for Singapore through seamless collaboration with external specialist agencies.
• Responsible for managing a reporting executive within the team.

Why you?

Basic Qualifications:

• A Degree Holder in marketing/business administration or related discipline, with 7-10 years of work experience in FMCG/CPG with understanding of trade and trade marketing fundamentals.
• Possess strong communication and interpersonal skills.
• Preferable experience in sales function.
• Ability to collaborate with internal and external stakeholders effectively.
• Independent and self-driven
• Strong time management and analytic skills and able to work under tight timelines
• Willing to accept all kinds of challenges and able to handle multiple priorities.

Preferred Qualifications:

• Key Account Managers/Exec/Regional Sales Managers for Modern Trade, General Trade, Supply Chain, RA, QA, Brand Managers Trade Marketing team in SG
• Work with sales team to understand and build in channel/customer requirements in any promotional plans.
• Have a good understanding of channel and customer requirements.
• End to end below-the-line management of the brand with the ability to think out of the box.

Position Overview

As a data-driven Marketing manager in Lifecycle Marketing team, you will join the team that designs and delivers digital engagements across the customer lifecycle, reporting to Sr. Manager Lifecycle Marketing (APJ), hybrid, or onsite. Our team owns/creates/activates impactful marketing strategies, to promote adoption, engagement, and renewal rates, through owned touchpoints and in-product experiences. You will own and activate a series of marketing strategies/projects, to improve the digital post purchase experiences of customers, across varied products of Autodesk, and across all markets in APAC, Japan, and some global markets. You will partner with regional & global Customer success teams and other cross functional stakeholders, to ensure the marketing activities are aligned with the business goals.

Responsibilities

Strategy & Activation

• Develop comprehensive lifecycle marketing projects that improve engagement, satisfaction, and retention, across APAC, Japan, and some global markets
• Partner with regional & global cross-functional stakeholders (customer success, operations, data, product, and engineering), to ensure seamless customer journey throughout the lifecycle

Ownership

• Manage digital post-purchase projects end to end, as a strategic lead and project manager, identifying opportunities and implementing improvements along the way
• Turn insights into go-to-market initiatives, through orchestrated digital experiences, email campaigns or experiments
• Examine existing experiences' effectiveness against core metrics, suggest A/B tests, to drive improved impact on engagement and renewal rates

Measurement & Reporting

• Define and track goals for lifecycle marketing initiatives
• Analyse campaign performance and customer data to identify trends and inform future opportunities
• Prepare insightful reports and presentations to communicate results to stakeholders and senior leaders across the globe

Minimum Qualifications

• Overall 10 years with minimum 5+ years in Marketing / Lifecycle marketing / Customer Experience Management or related experience, from B2B, SaaS background
• Experience implementing data-driven marketing strategies, based on customer behaviour and product usage insights, towards adoption and engagement
• Demonstrated experience working across marketing functions, collaboratively with APAC, Japan and global stakeholders from customer success, operations, data, product, and engineering teams
• Experience working with marketing automation platforms, Journey Orchestration, and customer data platforms
• Excellent at interpreting data, insights, and reports

PRODUCT AREA

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

JOB DESCRIPTION

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

ADDITIONAL JOB DESCRIPTION

As an Associate Product Marketing Manager (APMM), you will be part of a two year, cohort based, development program. This unique career path within Google’s marketing team includes an activity community, a robust support network, and unique learning experiences. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community. You will be assigned marketing projects and you’ll make direct contributions under the scope of a larger project, with general guidance.

Qualifications

JOB RESPONSIBILITIES

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
• Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
• Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.

MINIMUM QUALIFICATIONS

• Bachelor's degree or equivalent practical experience.
• 1 year of experience in marketing, program management, consumer marketing, strategy consulting, or related experience.

PREFERRED QUALIFICATIONS

• Knowledge about and passion for Google's products and the technology industry.
• Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
• Excellent problem-solving skills, and ability to develop and understand strategy.
• Excellent program management and communication skills.
• Comfort with ambiguity and agility.
• Interest in marketing, brand management, strategy consulting, agency, technology, or related fields.

About the job

A key member, as part of the Brand & Digital Marketing team, this role will act as the Digital marketing lead for the university. At both the strategic and operational level, the lead will build and champion our digital marketing efforts across various digital platforms, including monitoring trends and insights that will elevate our digital growth strategy, support the SUSS brand impact, student experience and marketing campaign effectiveness.

Key Responsibilities:

Website, Social Channels and Employee Portal

• Lead and manage key digital properties such as SUSS website, employee portal and social media channels that support the University marketing campaign needs, brand building imperatives and achieve positive user experiences.
• Strengthen and drive the smooth operations of the SUSS website and employee portal working closely with internal resources (IT), external vendors and content owners in order to achieve high operational readiness in support of key campaign launches.
• Responsible for the design and implementation of high impact integrated content marketing and social media strategies for the website and social media channels, in collaboration with key internal stakeholders (Brand, Student Admissions, Alumni Relations, key faculty and Schools), with well-defined objectives, metrics and analytics.
• Measure and report performance of all digital assets and campaigns and assess against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimise overall user experience.

Digital Campaigns

• Collaborate with Brand/Campaign Managers and other content owners in tactical and strategic thought leadership campaigns.
• Manage and cascade regular campaign and digital performance reports to leadership using digital tools such as Digimind/Meltwater, Google Analytics and other new tools.
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and brand campaigns.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Digital Best Practices and Leadership

• Coach junior digital specialists and vendors to deliver outstanding work that is innovative, on-time and within budget.
• Manage digital marketing annual budget and participate in new strategic initiatives in support of the University’s strategic growth plans. Identify trends and insights, and optimise spend and performance based on the insights.
• Sharpen and refine digital marketing strategies in response to economic indicators, changes in supply and demand, evolving customer needs and higher education business conditions.
• Act as the digital evangelist and champion and build a strong community of digitally-ready content providers across the university through regular user training, skills upgrading and best practice sharing.
• Brainstorm new and creative growth strategies through digital marketing and plans, execute and measure experiments and conversion tests.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provide additional communications and marketing support in any strategic interdepartmental collaboration when required.
• Participate and support university-wide events when required.

Job Requirements

• Minimum 10 - 12 years’ experience in a digital communications and marketing role in large enterprises or agency environment, at least 5 years in hands-on digital marketing roles.
• University degree in business, marketing or related, blended with skills in IT/project management.
• Digital skills must include:Demonstrated experience and success in leading and managing corporate websites marketing strategies, employee portals and local/regional social media strategies.
  Knowledge and familiarity with content management systems (ie Sitefinity, Sharepoint or similar).
  Proven experience and affinity with Martech and how it can be effectively developed and deployed to meet the University’s needs.
  Basic knowledge of HTML and how the web works.
  A passion and appreciation for digital and social media and how it impacts the way we communicate and online brand building.
  Knowledge of social media landscape in Singapore, Asia and China. Experience with managing WeChat, and other social media platform
  Hands on knowledge of SEO, SEM and all key digital tools and metrics such as PPC, CPC, email marketing, social media monitoring and web analytics.
  Able to edit articles for websites and blogs.
  
• Previous experience in collaborating with broad groups of internal and external stakeholders in large organisations.
• Demonstrated experience in managing complex projects with sometimes challenging timelines.

• Demonstrated ability to coach and mentor teams in the digital marketing space and have demonstrated success as a digital influencer in his/her professional career.
• Fluent written and spoken English skills, and proof reading knowledge of Simplified Chinese is required as need to manage marketing content for Chinese social media platform
• Strong communication and interpersonal skills.
• Highly effective and strong creative and business judgment.
• Able to work independently and strong team player.

Personal Attributes

• Excellent negotiation skills to manage sometimes challenging requests from stakeholders.
• Curiosity of mind and passion to build a career in the education industry.
• Highly effective and strong creative and business judgment.
• Able to work independently and strong team player.

What Do We Offer

At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career!

Besides that, you will also get:

• Competitive Pay Package
• Hybrid Work Arrangement (Subject to Job Role)
• Medical Benefits
• Flex Benefits
• Family Care Leaves
• Volunteer Service Leaves
• Wellness & Recreation Activities
• Lifelong Learning Opportunities
• Career Development Opportunities through Internal Job Postings and Transfers

Application Process

Interested applicants are invited to apply directly to our Career Portal. We regret that only shortlisted candidates will be notified.