Digital Marketing Executive
Full-time
Senior Executive
1 month ago
Job Overview:
We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for drivi.....
Job Overview:
We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for driving digital marketing strategies, demonstrating expertise across all online channels.
Key Responsibilities:
Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and leads.
- Stay updated on industry trends and emerging digital marketing channels to keep our strategies relevant and effective.
Paid Advertising:
- Set up, manage, and optimize Facebook and Google advertising campaigns to reach target audiences and achieve marketing objectives.
- Conduct A/B testing to refine ad creatives, audience targeting, and other campaign elements for maximum performance.
Vendor Management:
- Identify, evaluate, and manage relationships with external vendors and partners to enhance our digital marketing capabilities.
- Review deliverables, and ensure vendors meet or exceed performance expectations.
Analyzing Reports:
- Utilize analytics tools to track and analyse key performance indicators (KPIs) for digital marketing campaigns.
- Generate and present regular reports on campaign performance, identifying areas for improvement and optimization.
Budget Management:
- Manage digital marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years experiences in digital marketing with expertise across various online channels.
- Proficient knowledge in Facebook, Google, and SEO.
- Familiarity with digital marketing tools and platforms.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and interpersonal skills.
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