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Company Summary

Company Overviews

Baton is the best place to buy or sell a small business in America.

Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform.

Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth?

We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials.

We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton.

Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.

Rating Reviews

Rating is calculated based on 1 review and is evolving.

Featured Reviews

Software Engineer
3.9
27 August 2026
Good Flexibility and Culture, Room for Growth
Pros: The work-life balance and flexibility are genuinely strong here. As a remote software engineer, I appreciate the trust and autonomy given. The team is collaborative and supportive, making it easy to integrate and contribute effectively. There are definite learning opportunities and a positive, inclusive company culture.
Cons: While leadership generally communicates well, more transparency on long-term strategic direction would be beneficial. Career growth can feel a bit unstructured; clearer paths for advancement would help engineers feel more confident about their progression within the tech industry.
Advice to Management: Consider implementing more formalized career development frameworks or mentorship programs. Clearer communication regarding company-wide goals and how individual roles contribute to them would also be highly valued by the team.
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