Company
At Mint Media Sports we develop new businesses with a focus on marketing, sports and philanthropy. We are headquartered in Singapore with presence in Indonesia and Malaysia.
Job Description
Our team has a suite of exciting Padel projects underway and we are looking for the right candidate to help us execute them in the Lead Gen & Marketing Coordinator role. With various Padel facilities and initiatives on the horizon, we’re hiring a skilled marketer or to design and oversee marketing campaigns across platforms to reach company goals, increase brand awareness and lead facility operations. The ideal candidate also enjoys being hands-on and is great at supporting ops functions.
Typical Duties and Responsibilities
1. Lead Gen Specialist
- SEO skills are essential
- Ability to research and identify potential leads through various channels including online research and content generation
- Write between 10 to 20 pieces of high-quality, organic search-optimized web content per month, adhering to strict quality guidelines, including blogs and newsletter
- Independently manage production schedules to meet stringent internal deadlines
- Conduct competitor and keyword research to produce top-ranking content
- Develop targeted SEO content for multi channels including newsletter, Medium, Community Platforms, Guest Posts, PR web etc
2. Marketing Coordinator
- Work directly with stakeholders and content teams to design and implement marketing campaigns
- Perform competitive research to understand what’s happening in the market and incorporate your findings into each campaign for better results
- Facilitate cross-functional communication among project stakeholders
- Conduct analysis to determine the effectiveness of each marketing campaign and report key findings to stakeholders
3. Padel Operations Support
- Be our Prime Padel champion and customer relations ambassador
- Ensure the conscience of Prime’s culture is present through our operations, services and state of our facilities
- Implement strategies to attract and retain customers for court rentals, lessons and Academy
- Develop and execute marketing strategies to drive awareness of our Padel events and facility.
Education
- Diploma in Marketing, Communications, Business Administration, or related field
Required Skills and Experience
- Experience supporting marketing campaigns and conducting research to understand the company’s customer base and ability to reach campaign objectives.
- On-trend with the latest marketing tools and information
- Background in fitness (HIIT, yoga, Pilates etc) is an asset.
- Strong interpersonal and communication skills.
- Detail-oriented with excellent organizational and multitasking abilities.
- Ability to work effectively in a fast-paced and team-oriented environment.
- Flexibility to work shifts including evenings, weekends, and holidays as needed.