About GBG
GBG is the leading expert in global digital identity. We combine our powerful technology, the most accurate data coverage and our talented team to deliver award-winning location intelligence, identity verification and fraud prevention solutions.
With over 30 years’ experience, we bring together a team of over 1,250 dedicated experts with local industry insight from around the world to make it easy for businesses to identify and verify customers and locations, protecting everyone, everywhere from fraud.
Why you should be@GBG
- We make the world a safer place
- We trust each other and win together
- We are local experts in a global business
- We want you to be yourself
- We grow when you grow
The team
Loqate marketing
The Loqate global marketing team is a strategic function within the Loqate business unit. The team is responsible for driving revenue and building the Loqate brand across our core markets. With global responsibilities, the team is distributed across the USA, UK and Europe.
The product marketing function within this team are responsible for taking our products to market and telling compelling value-based stories to our core audiences and markets.
The role
The Senior Marketing Manager is responsible for creating and delivering a full strategic multichannel marketing program to build a strong pipeline and accelerate the growth of Loqate in the APAC market, specifically China and South East Asia.
Reporting to the CMO, you will work alongside the regional sales team and other global marketing teams (digital, product marketing, creative, partners) within Loqate to help us scale globally through predictable revenue growth.
What you will do
We’re looking for an experienced B2B marketing expert, who is comfortable in both creative and analytical execution and is used to working in a fast-paced global business. You will:
- Create and execute the APAC demand generation strategy to increase the number of qualified opportunities
- Identify and lead marketing campaigns via relevant mediums and channels such as events, digital marketing, content syndication, social media, customer marketing, etc. to drive engagement and pipeline
- Manage budget, reporting and ROI tracking of all demand generation programs and optimise for effectiveness
- Collaborate with content marketing teams to plan and create compelling content, including research studies and hero assets to distribute across multiple channels
- Develop account-based marketing strategies to drive awareness and pipeline from target accounts
- Partner closely with sales teams to increase the reach and efficacy of marketing programs
- An experienced digital marketer with 7 years’ experience driving digital and multi-channel marketing programs, ideally for a B2B SaaS company
- Ability to converse in Mandarin as this role would be focusing specifically China and South East Asia market
- Strong analytical and reporting skills and experience with marketing automation tools such as HubSpot or similar
- Ability to operate and deliver in a fast-paced business working with global stakeholders
- Excellent communicator and creative thinker
- Ability to travel within the APAC region and to the UK on occasion
Behaviours we'd like to see
We have a vision to have the best and most engaged team members in the industry. People matter at GBG, they make us who we are. Every team member across all our locations makes a difference, everyone has something to contribute. Maybe you too could make a difference.
As part of our commitment to our team and flexible working approach, we have created a Work When and Where You Want Policy to give our team members choice and empowerment, and to support a balance in work and home life. Please ask your Talent Attraction Specialist for more information on this and our Family Friendly policy if you want to find out more!
Next Steps
If you’re interested, please apply! We’re looking to hire the best and most engaged people into our business and we’ll make an offer once we’ve found that person.
As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender race/ ethnicity, sex, religion, age, nationality, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Specialist if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch.
Make life@GBG work for you.
