The Commercial Education Manager is responsible for designing and developing training programs to help the Beauty Advisor Team develop competency and skill set in order to perform efficiently in ensuring retail excellence from our sales force across Department Store, Sephora and perfumeries, as well as those of our retailers (eg: Sephora cast members). He or She will own the talent development glidepath within the SG Lux division and ensures all programs are aligned to the companies direction and vision.
RESPONSIBILITIES
· Talent Development – Work closely with retail excellence function to identify and groom future leaders of the company and at the same time elevate the standards of the current crop of frontline employees.
· Own the entire frontline career progression path and develop training materials to up-lift the employee’s soft skills and technical skills.
· Devise and/or adapt training programs and materials, and deliver adequate training to enable field staffs to effectively and qualitatively sell innovations and priority brands, and achieve qualitative and quantitative commercial targets set.
· Develop and implement training programs for field staff on skill enhancement, performance improvement, career development, new hire orientation programs etc.
· Uphold the high performance, grooming and behavioural standards expected of the sales force, and ensure that BAs understand and uphold the same.
· Work with Marketing, and Commercial Teams to understand objectives set for each key retailer and brand, define gaps and work towards improving and closing these sales force-related, productivity-related gaps
· Conduct regular OTJ training at all key stores and counters with the objective of helping BAs sharpen their selling competencies, overcome selling challenges, and assessing BAs’ potential and performance
· Provide post-training reports to give ongoing perspective on individuals and teams in terms of competencies, learning needs and attitude
· Proactively engage with retailers’ training department to schedule formal/informal, in-person and digital, training sessions with the objective of ensure that Coty’s key brands and products are always top of mind
· Organize BA conferences twice a year, and a multitude of engagement programs for Coty and Retailers’ BAs to constantly drive brand love
· Accelerate MU artistry to enable Coty to supercharge its MU expansion. This would include grooming high-potentials to become MU Artists and MU demo artists who are able to host counter workshops and in-person virtual consultations
· Partner with Retail Operations to constantly assess and evolve the BA talent pool to anticipate business needs (eg launching skincare)
· Prepare and maintain training course materials, equipment and supplies (eg products, tools etc). Plan, schedule and inform sales force about the training events in advance.
· Spend 50% of his/her time in the trade, and on the ground; possible more in the initial year
· Be given sales, ranking, productivity and market share targets
We’d love to see candidates who have:
· Minimum of 5 years’ experience in the beauty industry with background in training & retail operations
· Makeup experience is strongly preferred, makeup artistry experience preferred
· University Degree or above in related field
· Excellent communication, presentation and organizational skills, ability to lead large scale training conferences, workshops and live streaming activities.
· Individual must possess advanced research, creativity, adaptability and problem-solving skills
