Total 10 Marketing Executive job vacancies in PR / Media / Communications category in The United States of America

• Develop an understanding of the markets we serve and support the delivery of event-related products, features, activities, and products in line with these communities and client’s needs.
• Support the design and delivery of outstanding customer experience, creating innovative and interactive experiences at events.
• Create and manage relationship with stakeholders and partners in relevant industries for event development.
• Manage communications between brand, content, marketing, sales, interoffices, and alliance across the world, and liaise with all stakeholders to ascertain event requirements and ensure that standards are maintain and deadlines are met.
• Support the creation of sales collateral and other event materials for our commercial teams and provide help on preparing customer proposals.
• Administer and follow up with various internal & external teams, vendors, and partners to fulfill contracted opportunities.
• Assist with administrative activities including scheduling meetings, preparing reports and presentations.
• Respond to queries from other departments within a timely manner and acting as the go-to brand person for other departments on several core tasks.
• Support and compile information for the event & activity floor plans, and contracts liaising across Sales, Marketing, Sales Operations, and Operations
• Support the management of the overall customer experience creating a strong relationship with the customer service team, and customer insight team

Informa Festivals are not your ordinary B2B events; they are dynamic gatherings that infuse energy into every facet of a tech professional’s journey.

Informa Festivals is where innovation meets opportunity, and our Asia flagship event, Asia Tech X Singapore, is a testament to that promise. As the heartbeat of the tech world, Asia Tech X Singapore converges the brightest minds, the boldest ideas, and the latest breakthroughs in technology. Imagine a place and time where the most influential figures in the tech industry converge, where innovative ideas and cutting-edge technologies take center stage. With a laser focus on key topics such as AI, cybersecurity, metaverse, and Web3.0, our events are a playground for those who thrive on the cutting edge. At the heart of all Informa festivals lies the essence of true connection—a catalyst for trust and collaboration. As firm believers in the power of events in connecting people to inspire genuine positive change in the world, we specialize in crafting an environment that nurtures structured serendipity, fostering meaningful connections and sparking creativity.

As an Apprentice, Event Marketing, you will play a crucial role in assisting our marketing team in various aspects of marketing and promotional activities. You will be responsible for producing and deploying social media and digital content, executing email marketing campaigns, and collaborating with media and other partners to enhance our brand's visibility. Additionally, you will be involved in managing on-site marketing activities.

Key Responsibilities:

Produce and Deploy Social Media and Digital Content:

• Create engaging and relevant content for social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
• Schedule and post content on social media channels.
• Monitor social media engagement and respond to comments and messages.
• Assist in developing and implementing digital marketing strategies.

Execute EDM Campaigns:

• Collaborate with the marketing team to create email marketing campaigns.
• Manage email lists and segment them for targeted outreach.
• Schedule and send promotional emails.
• Analyze email campaign performance and suggest improvements.

Engage, Onboard, and Monitor Media and Other Partners:

• Identify potential media and promotional partners.
• Develop relationships with partners and coordinate joint promotional activities.
• Monitor partner performance and report on key metrics.
• Ensure partners adhere to branding and messaging guidelines.

Provide and Manage Onsite Marketing Activities:

• Assist in the planning and execution of onsite marketing events and activities.
• Coordinate logistics for marketing events and ensure materials are prepared.
• Collect and analyse data from onsite activities to measure their effectiveness.

1. Compile and update database for Exhibitor Promotion.
2. Work with Manager to liaise with suppliers to make sure event related orders are done in timely manner. Raise ticket for payment and follow up payment schedule to suppliers.
3. Support sales team to carry on exhibitor promotion activities and materials including organizing side events, roadshows, etc.
4. Feed information on show promotional channels.
5. Work with internal stakeholders and customers to ensure event reports are generated on a timely manner
6. Support line manager on event marketing activities by working closely with marketing team to update exhibitors' details. 
7. Set up Site office at the exhibition and manage the front desk to assist Exhibitors with any issues arisen, provide a professional welcome for them, ensure housekeeping, and assist Operations Department to do verification of orders and other on-site duties.
8. Handle post-show activities which include thank-you letters to Exhibitors and associations, etc.
9. Maintain an effective and accurate filing system including archive files.
10. Provide secretariat support to Manager including setting up the meetings, market research, taking minutes of meetings and so on. 

This incumbent is responsible for designing and delivering the product/event experience for our customers in support of the Events Director. Through a strong understanding of market trends and customer needs he/she will develop the long-term Events design, through both responding to existing customer feedback and identifying new and innovative opportunities to improve the Events. He/she will lead the marketing and communications function for the shows. He / she will support the management of the P&L of an Event, managing marketing budgets, optimizing campaign performance, and enhancing/discovering new strategies to effectively reach the target customer segments. Working alongside Sales, Marketing and Operations, he/she will ensure all elements are aligned to create a successful Events. He/she will oversee the Events floorplan, managing the positioning and strategic decisions as the point of contact for all involved parties.   

The Senior Event Executive supports the planning and delivery of themed events and daily programmes at B2B trade shows. Working alongside Sales, Marketing and Operations divisions, the Senior Event Executive will be part of a team that develops trade show programmes and help ensure all elements are aligned to create a successful Event.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Pre-Event and Post-Event

• Overall project management and execution of themed activities  
• Manage project critical paths
• Sponsor and stakeholder relationship management
• Administer and follow up on contractual commitments  
• Work with marketing team on marketing and communication of the programmes
• Production of POSM items and other event materials, including event brochure, rule books, food menus, badges, tickets, signage, posters, certificates, gifts, prizes, maintenance of event website etc 
• Source vendors and manage ordering and production processes
• Liaise with all stakeholders to ascertain event requirements and ensure that standards are maintain and deadlines are met 
• Manage and administer online registration and participant database
• Plan venue layouts and programme schedules
• Plan event operations and logistics
• Coordinate with internal and external parties for operational requirements
• Plan and arrange for on-site manpower and other resources
• Post event follow ups and project closing matters
• Perform additional duties as assigned

During Event

• On-site event management to ensure successful execution of the event
• Coordinate with internal and external personnel for on-site operations such as venue and equipment setup, signage, delivery arrangements, IT/communication equipment, transportation, registration needs, secretariat requirements, meals, etc.
• Manage manpower and other resources on-site
• Work with vendors, internal and external stakeholders to ensure smooth delivery of programmes
• Manage event related arrangement for international delegates/participants
• Preparing delegates/participants information packs and papers
• On-site management of event from start to end, managing the flow of sessions, oversee registration, ensure all requirements are met, liaison with vendors etc.
• Handling queries and troubleshoot issues on-site
• Overseeing the setup and teardown of the event  

• Support the development of a Event’s strategy and direction, through idea generation to enrich the value proposition Informa Markets provides

• Support the design of the Event experience, ensuring a high quality level of delivery in support of the Event’s strategy and customer needs

• Develop deep industry knowledge through internal and external relationships

• Develop and improve the customer experience at each Event, ensuring feedback is collated, highlighted and incorporated  

• Build Event loyalty with customers in understanding both specific and wider market needs, feeding trends / issues back into the Event Manager as input to Event strategy

• Liaise with Sales, Marketing and Operations teams to ensure all elements of the Event are in alignment to set up for success

• Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements

• Support the on-site delivery and setup, supporting logistics for exhibitors and team members

• Support the Event Director in overseeing the Event floorplan, managed by the Sales Operations team, escalating any strategic decisions where required

• Support the financial planning for the Event, working closely with the Event Manager

Key responsibilities

• Develop an understanding of the markets we serve and support the delivery of event-related products, features, activities, and products in line with these communities and client’s needs.
• Support the design and delivery of outstanding customer experience, creating innovative and interactive experiences at events.
• Create and manage relationship with stakeholders and partners in relevant industries for event development.
• Manage communications between brand, content, marketing, sales, interoffices, and alliance across the world, and liaise with all stakeholders to ascertain event requirements and ensure that standards are maintain and deadlines are met.
• Support the creation of sales collateral and other event materials for our commercial teams and provide help on preparing customer proposals.
• Administer and follow up with various internal & external teams, vendors, and partners to fulfill contracted opportunities.
• Assist with administrative activities including scheduling meetings, preparing reports and presentations.
• Respond to queries from other departments within a timely manner and acting as the go-to brand person for other departments on several core tasks.
• Support and compile information for the event & activity floor plans, and contracts liaising across Sales, Marketing, Sales Operations, and Operations
• Support the management of the overall customer experience creating a strong relationship with the customer service team, and customer insight team

The Senior Event Executive is responsible for supporting the design and delivery of the Tradeshow Event experience for our customers. Working alongside Sales, Marketing and Operations, the Senior Event Executive will help ensure all elements are aligned to create a successful Tradeshow Event Experience.

Key responsibilities for this role:

• Support development of the Event’s strategy and direction
• Support the design of the Event experience, ensuring a high-quality level of delivery in support of the Event’s strategy and customer needs
• Continuously develop industry knowledge through internal and external relationships
• Develop, improve, and implement the overall customer experience of the Event
• Build Event loyalty with customers in understanding both specific and wider market needs, feeding trends/ issues back into the Event Manager as input to Event strategy
• Liaise with Sales, Marketing and Operations teams to ensure all elements of the Event are in alignment to set up for success
• Negotiate with venues and suppliers with Operations team for Event specific requirements
• Support Event Manager in overseeing Event floorplan, escalating any strategic decisions required
• Support financial goals of the Event, working closely with the Event Manager
• Perform additional responsibilities as assigned towards successful Event delivery

Pre-event

• Manage and administer online registration, payment for events, and participant database
• Plan venue layouts and programme schedules
• Plan event logistics and coordinate with relevant parties for operational requirements
• Plan and arrange for on-site manpower and other resources

On-site requirements

• On-site event management to ensure successful execution of the event
• Coordinate with internal and external personnel for on-site operations such as venue and equipment setup, signage, delivery arrangements, IT/communication equipment, registration needs, secretariat requirements, meals, etc.
• Manage manpower and other resources on-site
• Manage event related arrangement for international delegates/participants
• Accommodation and transport arrangement for international delegates/participants
• Preparing delegates/participants information packs and papers
• On-site management of event from start to end, managing the flow of sessions, oversee registration, ensure all requirements are met, liaison with vendors etc.
• Handling queries and troubleshoot issues on-site

Informa Festivals are not your ordinary B2B events; they are dynamic gatherings that infuse energy into every facet of a tech professional’s journey. Informa Festivals is where innovation meets opportunity, and our Asia flagship event, Asia Tech X Singapore, is a testament to that promise. As the heartbeat of the tech world, Asia Tech X Singapore converges the brightest minds, the boldest ideas, and the latest breakthroughs in technology. Imagine a place and time where the most influential figures in the tech industry converge, where innovative ideas and cutting-edge technologies take center stage. With a laser focus on key topics such as AI, cybersecurity, metaverse, and Web3.0, our events are a playground for those who thrive on the cutting edge. At the heart of all Informa festivals lies the essence of true connection—a catalyst for trust and collaboration. As firm believers in the power of events in connecting people to inspire genuine positive change in the world, we specialize in crafting an environment that nurtures structured serendipity, fostering meaningful connections and sparking creativity.

As an Apprentice, Marketing Support, you will play a crucial role in assisting our marketing team in various aspects of marketing and promotional activities. You will be responsible for producing and deploying social media and digital content, executing email marketing campaigns, and collaborating with media and other partners to enhance our brand's visibility. Additionally, you will be involved in managing on-site marketing activities.

Key Responsibilities:

Produce and Deploy Social Media and Digital Content:

• Create engaging and relevant content for social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
• Schedule and post content on social media channels.
• Monitor social media engagement and respond to comments and messages.
• Assist in developing and implementing digital marketing strategies.

Execute EDM Campaigns:

• Collaborate with the marketing team to create email marketing campaigns.
• Manage email lists and segment them for targeted outreach.
• Schedule and send promotional emails.
• Analyze email campaign performance and suggest improvements.

Engage, Onboard, and Monitor Media and Other Partners:

• Identify potential media and promotional partners.
• Develop relationships with partners and coordinate joint promotional activities.
• Monitor partner performance and report on key metrics.
• Ensure partners adhere to branding and messaging guidelines.

Provide and Manage Onsite Marketing Activities:

• Assist in the planning and execution of onsite marketing events and activities.
• Coordinate logistics for marketing events and ensure materials are prepared.
• Collect and analyse data from onsite activities to measure their effectiveness.

The Senior Event Executive is responsible for supporting the design and delivery of the Tradeshow Event experience for our customers. Working alongside Sales, Marketing and Operations, the Senior Event Executive will help ensure all elements are aligned to create a successful Tradeshow Event Experience.

Key responsibilities for this role:

• Support development of the Event’s strategy and direction
• Support the design of the Event experience, ensuring a high-quality level of delivery in support of the Event’s strategy and customer needs
• Continuously develop industry knowledge through internal and external relationships
• Develop, improve, and implement the overall customer experience of the Event
• Build Event loyalty with customers in understanding both specific and wider market needs, feeding trends/ issues back into the Event Manager as input to Event strategy
• Liaise with Sales, Marketing and Operations teams to ensure all elements of the Event are in alignment to set up for success
• Negotiate with venues and suppliers with Operations team for Event specific requirements
• Support Event Manager in overseeing Event floorplan, escalating any strategic decisions required
• Support financial goals of the Event, working closely with the Event Manager
• Perform additional responsibilities as assigned towards successful Event delivery

Pre-event

• Manage and administer online registration, payment for events, and participant database
• Plan venue layouts and programme schedules
• Plan event logistics and coordinate with relevant parties for operational requirements
• Plan and arrange for on-site manpower and other resources

On-site requirements

• On-site event management to ensure successful execution of the event
• Coordinate with internal and external personnel for on-site operations such as venue and equipment setup, signage, delivery arrangements, IT/communication equipment, registration needs, secretariat requirements, meals, etc.
• Manage manpower and other resources on-site
• Manage event related arrangement for international delegates/participants
• Accommodation and transport arrangement for international delegates/participants
• Preparing delegates/participants information packs and papers
• On-site management of event from start to end, managing the flow of sessions, oversee registration, ensure all requirements are met, liaison with vendors etc.
• Handling queries and troubleshoot issues on-site