About the Job
We are looking for a passionate and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing effective digital marketing strategies to increase brand awareness, generate leads, and promote our products/services online.
Our Socials
Instagram: https://www.instagram.com/vincar.sg/
Facebook: https://www.facebook.com/vincar.sg
Tiktok: https://www.tiktok.com/@vincar
What you’ll do
· Digital Campaign Management: Plan, implement, and manage digital marketing campaigns across various online channels, including search engines (SEO and SEM), social media platforms, email marketing, and display advertising.
· Content Creation: Develop compelling content for websites, blogs, social media, and marketing materials.
· Search Engine Optimization (SEO): Perform keyword research, on-page optimization, and backlinking activities to enhance website visibility on search engines.
· Paid Advertising (PPC): Manage paid search campaigns (e.g., Google Ads, Bing Ads) and social media advertising, including campaign setup, ad targeting, and optimization.
· Website Management: Collaborate with web developers to update website content, maintain website functionality, and ensure alignment with marketing campaigns.
· Analytics and Reporting: Track website traffic, campaign performance, and relevant KPIs using analytics tools. Analyze data to identify trends, optimize campaigns, and generate reports for insight sharing.
· Market Research: Conduct market research and competitive analysis to stay informed about industry trends, target audiences, and competitor activity.
· Budget Management: Assist in managing marketing budgets and ensure effective allocation of resources.
· Collaboration: Work closely with other departments, including sales, product development, and design, to ensure consistent messaging and successful outcomes.
What you’ll bring
· Experience or interest in the automotive industry is a plus.
· [1-3] years of proven experience in a digital marketing role.
· Strong understanding of SEO, SEM, social media marketing, and email marketing practices.
· Expertise with Google Analytics and other web analytics tools.
· Excellent written and verbal communication skills.
· Data-driven mindset and ability to translate data into actionable insights.
· Ability to work independently as well as collaboratively within a team.