Responsibility:
· Define the overall marketing strategy of the business and will oversee the consistent, effective and efficient execution of marketing programmes across all key areas.
· Responsible for the accountability of the marketing expenditure and the company's marketing initiatives.
· Heavily involved with the development of seasonal selling concepts that drive effective and efficient positioning, strategy and creative direction
· Responsible for establishing and coordinating all marketing functions in the assigned marketing area for the purpose of assuring company growth, product development and profitability.
Requirements:
· Minimum Bachelor’s Degree, major in Marketing, Advertising, Designs, Creative or Visual Mechanizing is a plus
· Minimum 10 years’ experience with 5 years in people management capacity.
· Prior exposure in sportswear, apparel, fashion creative/design industry.
· Excellent time management, communications, logical-thinking, decision-making, presentation and organizational skills.
· High proficiency in English. Ability in Mandarin is a plus for liaison with counterparts in China headquarter.
· Passion on sports is a must.