Total 4 Manager PR Officer job vacancies in Johor Bahru

Primary Responsibilities:

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
• Deploying successful marketing campaigns from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Research on in-house video story board and script.
• Lead a team of graphic designer and social media/content executives

Requirements and skills:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Familiar with F&B and tourism industries.
• BSc/MSc degree in Marketing or related field

About TWG Tea

TWG Tea was established in Singapore in celebration of the island’s great history as a trading post for fine teas. TWG Tea is a luxury concept that incorporates an international distribution network to professionals, unique and original retail outlets and exquisite tea rooms. A veritable tea institution, TWG Tea is passionate about sharing their expertise and has become a point of reference for tea lovers thirsty for knowledge.

TWG Tea tasters travel thousands of miles across the globe every year, sampling hundreds of teas in search of the most desirable harvests direct from source gardens. Offering over 800 single estate fine harvest teas and exclusive blends, as well as tea patisseries and other tea infused delicacies, TWG Tea is internationally recognized as a veritable innovator with the creation every season of new varieties of tea in collaboration with the world’s most renowned estates.

The TWG Tea team shapes the aesthetic image underpinning all the brand’s products, constantly updating the notion of TWG Tea even as they respect the elegance and beauty of the tea traditions of the world on which it is based, now spiced with a touch of sensuality and originality.

TWGTea.com

Job Summary

Based in Singapore, the PR & Content Manager is responsible for planning, developing, overseeing and implementing public relations strategies and communications content on a global level. The position is also responsible for directing the efforts of PR agencies and coordinating at the strategic and tactical levels with the other departments of the brand’s regional offices.

Primary Relationships

This position works directly with the PR and Content team, and reports directly to the Head of Communications.

Within the organization, this position will also work with the Marketing, Digital and CRM teams and will also have working relationships with the Design and Operations teams, the Tea Institute, as well as staff with similar positions within partner and franchise organisations. Outside the organization, the position has secondary working relationships with PR agencies, digital agencies, advertising agencies, event companies and any other service providers (photographers, videographers, printers, etc).

Job Descriptions

• Responsible for creating, implementing and measuring the success of a comprehensive public relations program that will enhance the brand’s luxury image and global positioning within the marketplace and the general public.
• Conceiving and implementing global PR strategies, and directing the creation of content calendars, press releases, announcements, and media alerts.
• Overseeing the updating of company information including boilerplates, management bios, interview Q&A’s, etc.
• Acting as TWG Tea’s brand representative with the media and influencers, overseeing on-site execution of media hosting and press events.
• Coordinate with target media and key opinion leaders on media requests, photoshoots, invitations and giftings.
• Monitor press and social media coverages, global trends and inform the team of developments in luxury, retail and F&B industries.
• Working with TWG Tea subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives.
• Overseeing the creation of global content calendars in accordance with brand guidelines.
• Managing any crises in collaboration with PR teams and PR agencies in Singapore and overseas.
• Ensuring the PR team maintain proper archives of global media clippings and regularly updating PR reporting standards.
• Ensuring the PR team and agencies achieve targets, goals and objectives.
• Overseeing the maintenance of TWG Tea global media databases and periodically revising and refreshing media outreach to constantly remain current.

Requirements

• Minimum of 5 years’ experience in communications, public relations and influencer marketing with demonstrated success, preferably in the luxury retail sector.
• Bachelor’s degree in communications and public relations preferred.
• Past experience working in a PR agency or luxury brand PR and content team is preferred.
• Applicants must be fluent in written and spoken English & Chinese.

Others

• Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal skills.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working in cross-functional teams.
• Ability to manage multiple projects at a time.
• Out-of-town, overnight travel to Singapore or within the region might be required from time to time (less than 5%).

Only shortlisted candidates will be notified.

Please upload detailed resume, indicating reasons for leaving, last drawn salary, expected salary and date of availability.

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

Responsible for planning, customizing and implementing Bacha Coffee public relations, KOL and influencer strategies, outreach and activities, both external and internal, in Singapore and in an advisory capacity for overseas offices. This role is responsible for the development and implementation of support materials and services in the area of public relations. This role will oversee the efforts of PR agencies in Singapore and overseas and coordinate at the strategic and tactical levels with the other departments of the company.

Primary Relationships

The position reports directly to the Assistant Marketing Director.

Within the organization, this position has primary working relationships with the other PR team members, the Social Media, Marketing, Content, Digital and Design teams as well as Bacha Coffee overseas partners and franchises.

Outside the organization, the position coordinates primarily with PR agencies, the media, mall and department store marketing & PR teams where Bacha Coffee is a tenant, and any other service providers (event organizers, photographers, videographers, etc.).

Responsibilities

1. Conceiving global PR strategy, campaigns and creating the brand’s annual calendars, press releases, announcements, media alerts, KOL & influencer outreach, etc.

2. Creating, implementing and measuring the success of a comprehensive public relations and KOL & influencer campaigns that will enhance Bacha Coffee’s image and position within the marketplace and the general public; generate brand awareness; support the brand’s premium positioning.

3. Conceiving, writing and proofreading of all communication materials i.e., press releases, boilerplates, fact sheets, annual corporate PR presentations, global PR reports, etc.

4. Coordinating public relations, KOL and influencer activities and materials including annual calendars, publications, media relations, media kits, media events, etc.

5. Overseeing the updating of company information including boilerplates, management bios, interview Q&A’s, portrait image banks, etc.

6. Acting as Bacha Coffee’s brand ambassador with the media, KOL’s and influencers, and coordinating media interest to ensure regular contact with target media and appropriate responses to media requests.

7. Responsible for corresponding internally with other Bacha Coffee departments to obtain editorial direction, design and production of all Bacha Coffee materials.

8. Responsible for implementation of special projects including media events, seasonal media gifting, overseas media trips, media photo shoots, etc.

9. Working with Bacha Coffee subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives.

10. Leading and effectively managing media crises in collaboration with PR teams and PR agencies in Singapore and overseas.

11. Ensuring that proper archives of global media clippings are maintained and regularly updating PR reporting standards.

12. Regularly monitoring trends and informing management of developments in luxury, retail and F&B industries.

13. Maintaining Bacha Coffee media databases and periodically revising and refreshing media outreach to constantly remain current.

14. Ensure consistent articulation of Bacha Coffee’s desired luxury image and positioning locally and abroad.

Qualifications

Required:

• Minimum of 6 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the luxury retail sector.
• Bachelor’s degree in journalism, communications, marketing, or public relations preferred.
• Past experience working in a PR agency or luxury brand PR department is preferred.
• Applicants must be fluent in written and spoken English and have excellent writing and proofreading skills.
• A second (or third!) language would be a plus.'

Other:

• Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal skills.
• Demonstrated successful experience writing press releases, pitching and hosting media.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working in cross-functional teams.
• Very strong oral and written communication skills.
• Ability to manage multiple projects at a time.
• Out-of-town, overnight travel might be required from time to time (less than 10%).

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

Responsible for planning, customizing and implementing Bacha Coffee public relations, KOL and influencer strategies, outreach and activities, both external and internal, in Singapore and in an advisory capacity for overseas offices. This role is responsible for the development and implementation of support materials and services in the area of public relations. This role will oversee the efforts of PR agencies in Singapore and overseas and coordinate at the strategic and tactical levels with the other departments of the company.

Primary Relationships

The position reports directly to the Marketing Director.

Within the organization, this position has primary working relationships with the other PR team members, the Social Media, Marketing, Content, Digital and Design teams as well as Bacha Coffee overseas partners and franchises.

Outside the organization, the position coordinates primarily with PR agencies, the media, mall and department store marketing & PR teams where Bacha Coffee is a tenant, and any other service providers (event organizers, photographers, videographers, etc.).

Responsibilities

1. Conceiving global PR strategy, campaigns and creating the brand’s annual calendars, press releases, announcements, media alerts, KOL & influencer outreach, etc.

2. Creating, implementing and measuring the success of a comprehensive public relations and KOL & influencer campaigns that will enhance Bacha Coffee’s image and position within the marketplace and the general public; generate brand awareness; support the brand’s premium positioning.

3. Conceiving, writing and proofreading of all communication materials i.e., press releases, boilerplates, fact sheets, annual corporate PR presentations, global PR reports, etc.

4. Coordinating public relations, KOL and influencer activities and materials including annual calendars, publications, media relations, media kits, media events, etc.

5. Overseeing the updating of company information including boilerplates, management bios, interview Q&A’s, portrait image banks, etc.

6. Acting as Bacha Coffee’s brand ambassador with the media, KOL’s and influencers, and coordinating media interest to ensure regular contact with target media and appropriate responses to media requests.

7. Responsible for corresponding internally with other Bacha Coffee departments to obtain editorial direction, design and production of all Bacha Coffee materials.

8. Responsible for implementation of special projects including media events, seasonal media gifting, overseas media trips, media photo shoots, etc.

9. Working with Bacha Coffee subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives.

10. Leading and effectively managing media crises in collaboration with PR teams and PR agencies in Singapore and overseas.

11. Ensuring that proper archives of global media clippings are maintained and regularly updating PR reporting standards.

12. Regularly monitoring trends and informing management of developments in luxury, retail and F&B industries.

13. Maintaining Bacha Coffee media databases and periodically revising and refreshing media outreach to constantly remain current.

14. Ensure consistent articulation of Bacha Coffee’s desired luxury image and positioning locally and abroad.

Qualifications

Required:

• Minimum of 6 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the luxury retail sector.
• Bachelor’s degree in journalism, communications, marketing, or public relations preferred.
• Past experience working in a PR agency or luxury brand PR department is preferred.
• Applicants must be fluent in written and spoken English and have excellent writing and proofreading skills.
• A second (or third!) language would be a plus.'

Other:

• Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal skills.
• Demonstrated successful experience writing press releases, pitching and hosting media.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working in cross-functional teams.
• Very strong oral and written communication skills.
• Ability to manage multiple projects at a time.
• Out-of-town, overnight travel might be required from time to time (less than 10%).

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.