Total 10 Director/C-Level Marketing Team Lead job vacancies in Johor Bahru JHR

PURPOSE OF THE ROLE

Owns the strategic planning and execution of the Transformative Marketing and Digital Marketing initiatives for the region. Drive revenue growth aligned with geography/vertical/product priorities defined in Commercial Growth Bridges, utilizing integrated marketing tactics driven by customer behavior in the purchase journey, lead generation and lead qualification actions continually optimized for impact and effectiveness.

ESSENTIAL FUNCTIONS

• Build, develop, and lead regional team of Marketing professionals responsible for development and execution of lead generation, lead qualification, search marketing, social media, tradeshows, PR and other marketing communication activities.
• Owns the revenue target for Digital and Transformative Marketing in the region including the metrics for lead gen, lead conversion and opportunity conversion + the E-commerce revenue target for the region
• Leads and manages the Strategic planning process for the platform in the region including creating or refining strategic plans for sub-regions.
• Continually strives to develop a Center of Excellence in marketing communications, with strong focus on direct marketing, lead generation, lead qualification and opportunity management.
• Oversees the development of tradeshow strategies and schedules, and related promotional activities.
• Utilizes strong knowledge base to guide appropriate communication strategies, working closely with various global marketing teams like market research, vertical marketing and product management teams
• Define, manage and continuously improve Marketing team results/metrics including regular reporting of results versus plan, Visual and Daily Management of marketing performance & tracking campaign results for best practice sharing or improvement as necessary
• Define cadence for marketing team for meetings with the in-country Sales team to ensure opportunity management of marketing generated leads is effective
• Own responsibility for

1. Increasing # of leads generated through Web & Campaigns in the region
2. Conversion of leads to Opportunities
3. Conversion of Opportunities into Bookings
4. Other Non-Essential Functions Other duties as assigned
5. E-commerce

REQUIREMENTS

• MBA in marketing is preferable or equivalent combination of education and work experience
• Worked for a business process-oriented multinational corporation
• Strong people management skills with experience developing direct reports
• 12 + years of experience in both business-to-business and business-to-consumer markets is desired
• Strong preference for business-to-consumer and direct marketing experience
• Strong communication skills
• Experience with Word, Excel, Access, Project, PowerPoint, and Acrobat
• Market segmentation, research and strategic skills
• Digital marketing understanding (at minimum PPC, SEO savvy even if not a technical expert)
• Demonstrated ability to effectively manage a large budget

TRAVEL (REQUIRED ESTIMATED % OF TIME): 25-30% (India, Australia, Thailand and Malaysia would be the key locations)

We are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.

As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and foster audience growth across our diverse portfolio of brands. You must have a proven track record of achieving significant ROI, lead generation, and audience growth in previous roles.

Major Responsibilities:

• Develop and implement comprehensive marketing strategies for each brand in our portfolio, aligning them with the overall business objectives and target audiences.
• Conduct in-depth market research to identify market trends, consumer insights, and competitive landscape to inform marketing strategies and drive brand positioning.
• Create and manage the marketing budget for each brand, ensuring optimal allocation of resources to achieve maximum ROI.
• Oversee the creation of compelling and effective marketing campaigns across various channels, including digital, social media, print, and traditional advertising.
• Monitor and analyze marketing performance metrics, using data-driven insights to refine strategies and optimize marketing efforts for each brand.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations to ensure the team's success in achieving marketing objectives.
• Collaborate closely with cross-functional teams, including product development, sales, and creative departments, to ensure consistent brand messaging and alignment across all touchpoints.
• Drive lead generation initiatives through effective implementation of lead capture strategies, lead nurturing campaigns, and marketing automation techniques.
• Develop and manage partnerships and collaborations with external agencies, vendors, and influencers to expand brand reach and maximize audience growth opportunities.
• Stay updated on industry trends, emerging technologies, and marketing best practices to identify new opportunities and innovative approaches for brand growth.
• Report to CMO

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 6 years Proven experience in a similar role, preferably in a multi-brand environment.
• Demonstrable track record of achieving significant ROI, lead generation, and audience growth in previous positions.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and drive marketing decisions.
• Proficiency in utilizing various marketing channels and platforms, including digital marketing, social media, content marketing, and traditional advertising.
• Excellent leadership and team management abilities, with a track record of successfully leading and developing high-performing marketing teams.
• Has a hands-on, can-do and tenacious attitude with strong ethic.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders in a professional manner that maintains and develops relationships.
• A problem-solver.
• Analytical and evidence-based.
• Highly organized with excellent project management skills, capable of prioritizing and managing multiple projects simultaneously.
• Adaptable, nimble and extremely comfortable in a fast-paced and ROI-driven environment.
• Creative thinker with a keen eye for detail and a passion for innovation in marketing.

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm

Chab Group is a brand experience agency with global reach and offices in Singapore, Paris, Cannes/AIX, Bangkok, Bali and Siem Reap. We generate breakthrough ideas, connecting brands and people through events, experiences that transform business. Our portfolio of award-winning work celebrates a decade across event marketing, promotion and activation, customer experience, employee engagement, digital, social, and mobile. A leader in many categories such as luxury and medical-technology, Chab operates primarily in APAC and the EU. More information is available at www.chabevents.com.

We are looking for a driven and passionate Marketing Manager to take the lead in Marketing efforts. This is a high growth potential role, as this is position 0 in the Marketing department, this person has the opportunity to co-create & drive a robust Marketing strategy that aligns with our Sales strategy. This is a Singapore focused role, however, has the potential to grow into a regional and global role quickly, for the right candidate.

• We specialise in creating communication programmes for business, consumer, and employee audiences through interactive, immersive, and emotional channels such as events, conferences, incentives, video and digital.

• Our clients engage us to help them build, reinforce, and create advocates for their brands

MARKETING MANAGER / DIRECTOR

As the Brand Marketing Director for Chab, it's about the 'everythingness' captured in the essence of ‘us-ness.' It's about diving deep into the core of our identity and wholeheartedly believing. Speaking with clarity, conviction, and kindness is paramount. We don't hedge our perspectives, whether with clients or among ourselves. We voice what we believe serves the idea or the people best, even if it's a challenging stance to take. We're prepared to make calculated risks, to make tough calls without excessive hand-wringing. Additionally, we value transparency and vulnerability, always in pursuit of excellence. You embody Chab's voice, expressing unparalleled "truthiness" through written, oral, and social mediums, as well as in the various stages of the O2O2O cycle.

This role, however, extends beyond just representing Chab. It seamlessly transitions into your client-focused duties, which require you to spend a significant portion of time working directly with the creative and account teams. Yes, sometimes it's about us, but at other times, it's about them.

WHAT YOU'LL BE DOING:

• Reporting directly to the Chief Creative Officer, you will oversee the agency's complete marketing and branding initiatives. Your role is holistic, encompassing everything from PR to tech. Conceptualising innovative ideas, you're responsible for amplifying reach, generating leads, raising brand equity, and driving traffic. Your tasks include devising a growth marketing strategy, crafting brand loyalty programmes, and executing a comprehensive 360-degree marketing approach. Essentially, you are at the forefront of transforming the Chab voice through groundbreaking marketing and experience strategies.

• Digital Direction: As the keeper of social channels and content for web, you’ll also manage SEO and optimisation.

• Creative Leadership: You'll ensure our ideas are impactful and relevant. Oversee the quality of creative products and ensure campaigns align with the brand's core essence. Monitor, evaluate, and provide insights for campaign enhancement.

• Strategy Development: Lead and engage in strategic discussions internal and with clients, ensuring operational efficiency.

• Operational Oversight: Engage relevant stakeholders for strategic initiatives. Proactively address challenges, liaising with the Business Lead/Executive Partner when necessary.

• Team Management: Oversee the growth, training, and management of project teams to insure their understanding and growth. Set a clear vision, ensure optimal team dynamics and focussed delivery of projects.

• Client Related Assignments and Relationships: Understand and address our clients' marketing challenges. Stay abreast of their objectives and foster cooperation with their external partners. Also, ensure all upcoming projects are well-coordinated with the Business Lead.

Core Qualities and Skills:

• Effective Communicator: Exceptional presentation skills with a flair for storytelling to ensure desired outcomes.
• Innovative Thinker: Instrumental in refining and creating efficient processes for both Chab and our clients.
• Team Collaboration: Promotes a harmonious work environment where collaborative efforts yield the best ideas.
• Lifelong Learner: Beyond marketing expertise, a dedication to continuous learning in emerging methodologies, brand strategies, and platforms is vital.

Experience and Education:

• A minimum of 7 years in marketing, complemented by a relevant educational background.

• Proficiency in digital marketing and the creation of marketing campaigns.

• Familiarity with Google Analytics and SEO/SEM strategies.

• Expertise in social media management and ad buys.

Technical and Soft Skills:

• Strong visual discernment, superior writing, and language skills, with the capability to craft original and compelling content.

• Working knowledge of Adobe Photoshop, Illustrator, and Lightroom is a plus.

• Effective project management skills, with the ability to juggle multiple projects and adhere to strict deadlines.

• Self-driven, resourceful, and adept at working in a diverse, cross-functional, multinational environment.

• A flexible, proactive, and positive approach to tasks and challenges.

Why Chab?

• A fun, dynamic, multicultural, diverse and continuously expanding team;
• An intense pipeline of projects ranging in size and industry with well known brands;
• Being part of a rapidly growing international group where no 2 days are the same;
• A focus on training, development and knowledge sharing; and
• Unlimited coffee, snacks and celebratory apéros.

We are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.

As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and foster audience growth across our diverse portfolio of brands. You must have a proven track record of achieving significant ROI, lead generation, and audience growth in previous roles.

Major Responsibilities:

• Develop and implement comprehensive marketing strategies for each brand in our portfolio, aligning them with the overall business objectives and target audiences.
• Conduct in-depth market research to identify market trends, consumer insights, and competitive landscape to inform marketing strategies and drive brand positioning.
• Create and manage the marketing budget for each brand, ensuring optimal allocation of resources to achieve maximum ROI.
• Oversee the creation of compelling and effective marketing campaigns across various channels, including digital, social media, print, and traditional advertising.
• Monitor and analyze marketing performance metrics, using data-driven insights to refine strategies and optimize marketing efforts for each brand.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations to ensure the team's success in achieving marketing objectives.
• Collaborate closely with cross-functional teams, including product development, sales, and creative departments, to ensure consistent brand messaging and alignment across all touchpoints.
• Drive lead generation initiatives through effective implementation of lead capture strategies, lead nurturing campaigns, and marketing automation techniques.
• Develop and manage partnerships and collaborations with external agencies, vendors, and influencers to expand brand reach and maximize audience growth opportunities.
• Stay updated on industry trends, emerging technologies, and marketing best practices to identify new opportunities and innovative approaches for brand growth.
• Report to CMO

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 6 years Proven experience in a similar role, preferably in a multi-brand environment.
• Demonstrable track record of achieving significant ROI, lead generation, and audience growth in previous positions.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and drive marketing decisions.
• Proficiency in utilizing various marketing channels and platforms, including digital marketing, social media, content marketing, and traditional advertising.
• Excellent leadership and team management abilities, with a track record of successfully leading and developing high-performing marketing teams.
• Has a hands-on, can-do and tenacious attitude with strong ethic.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders in a professional manner that maintains and develops relationships.
• A problem-solver.
• Analytical and evidence-based.
• Highly organized with excellent project management skills, capable of prioritizing and managing multiple projects simultaneously.
• Adaptable, nimble and extremely comfortable in a fast-paced and ROI-driven environment.
• Creative thinker with a keen eye for detail and a passion for innovation in marketing.

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm

Job Description:

• Research and identify potential leads through various channels.
• Contact and qualify leads through cold calling, emails, and other communication methods.
• Attend events, workshop and conferences to network and generate leads.
• Evaluate and analyze the lead generation metrics to track progress and identify areas for improvement.
• Develop and maintain accurate records of leads and prospects for future reference.
• Collaborate with cross functional team including business development & sales teams and operation teams to align strategies and achieve goals.
• Stay up-to-date with market trends and best practices for lead generation.

Requirement:

• At least 6 years of lead generation and sales experience in Human Resource Outsourcing Services / employment management / PEO / EOR / Payroll Service
• Proven track record of successful lead generation and sales
• Capable and experience in developing and implementing lead generation strategies
• Good interpersonal and communication skill
• Ability to work independently and as part of a team

Role Purpose

To direct and manage the company’s market and brand position through building and leading the marketing team's activities.

Responsibilities & activities

1. Strategy & planning

• Understand the company’s direction and set the strategic marketing direction and market positioning
• Plan and manage the marketing activities and budget accordingly

2. Branding

• Manage the company’s brand according to the market positioning

3. Digital

• Manage the company’s SEO / SEM / Social
• Manage our website with the product Team
• Build our Digital content

4. Customer relationship

• Building and managing our CRM system
• Intriq Circle
• Working with Product Team for our product on EDMs and Tactical promotion

5. Offline

• Working through local marketing resources for Business Development through collaboration and events
• Public relations

6. Analysis

• Regular and ad-hoc reports to track and re-direct our marketing efforts

Reporting Line

• CEO or managing Director or Marketing Director
• Building own team of Digital and Customer relationship / Intriq Circle executive or managers
• Local marketing resource will have cross reporting to local MD and this position

Requirements

• Good experiences and results in marketing management, preferrable in high-end service organisations
• Collaborative skills
• Good analytical skills

We're seeking a visionary Marketing Director to lead our marketing department, drive strategies, elevate brand positioning, and enhance profitability. If you're experienced in marketing, team leadership, and project management, we want you on board. Bachelor's degree in business, marketing, or communications required.

Job Responsibilities:

• Develop and oversee marketing strategies aligned with company goals.
• Conduct market research to identify opportunities and competitive trends.
• Protect and maintain the company’s brand identity and reputation.
• Oversee all digital marketing efforts, including website management, SEO, PPC, and social media marketing.
• Prepare and manage marketing budget efficiently, monitor expenditures and report on ROI.
• Build, lead, and mentor a high-performing marketing team.
• Analyze marketing performance data and track KPI.
• Stay updated on industry trends and marketing innovations.

Job Requirements:

• Degree in Communications or Marketing
• At least 8 years of relevant experience
• Strong digital / social media marketing and integrated comms experience
• Experienced in using analytics to track and drive marketing comms activities and plans.
• Strong in CRM tools & copywriting skills
• Candidate with automotive industry experience preferred.

Director of Marketing & Communications is specialized and focuses on building and executing strategies to promote a hotel or a chain of hotels. This position requires a deep understanding of the hospitality industry along with expertise in various forms of marketing. He/she is responsible to drive media and communications objectives, manage content marketing strategy and other communications, media and public relations initiatives.

Responsibilities:

• To develop and manage a comprehensive marketing and communications strategy, with relevant content to engage the appropriate target audiences in order to grow brand awareness, share of mind and generate revenue for the hotel.
• Conduct market research to identify customer needs, market trends, and competitor strategies.
• Oversee branding efforts to ensure a consistent and positive image of the hotel.
• Manage online marketing initiatives, including SEO, SEM, social media, and email campaigns to increase fan base and engagement.
• Oversee traditional advertising efforts such as print, radio, and television ads.
• To develop and maintain close working relationships with stakeholders, key media partners (online and offline) in order to maximize media coverage and exposure for the hotel.
• Collaborate with the sales team to create promotional materials and campaigns aimed at key customer segments.
• Develop and manage the marketing budget, ensuring ROI and revenue goals are met.
• To lead, mentor and manage team members to meet key performance objectives
• Use analytics tools to monitor campaign performance and make data-driven decisions.
• Oversee or coordinate events that promote the hotel, such as press events, conferences, and local community events.
• To develop and manage execution of media plan through all relevant channels and partners
• To manage strategic alliances and partnership programs to meet key objectives.
• To provide guidance and direction to hotel on how they manage their media, communications and partnership marketing strategy.

Key Areas of focus:

Marketing Communications

• Communicate the story of M&C’s brands and the hotel across all channels
• Press Release Writeup
• Support hotel in planning and execution of marketing communications initiatives

Public Relations

• Manage media relations (offline and online), media invitation, media kit and media interviews
• Develop content to be communicated to target audiences through the appropriate media
• Develop PR & Marcom plan, campaigns, calendar, collaborations, cost,..etc
• Increase media exposure and value for the brand and the hotel

Strategic Alliances

• Develop and manage key alliances
• Monitor and review performance

Social Media

• Develop relevant content, set up platforms
• Create engaging campaigns, content development, community management, Digital PR campaign and social media takeover
• Support hotel social media strategies

Influencer Marketing

• Partnership
• PR value compilation and report
• Reviews and campaigns

Others

• Increase media exposure and value for hotel products and offerings

Requirements:

• Extensive experience in marketing, preferably in the hospitality or service industry.
• Strong leadership and organizational skills.
• Proficiency in digital marketing and analytics tools.
• Exceptional communication and negotiation skills.
• Keen attention to detail with experience in executing strategic initiatives
• Demonstrated ability to establish and maintain relationship with media contacts
• Creative thinker, with track record for innovative content and campaign creation
• Demonstrated skills and comfort in proactively building relationships with top tier partners, and in successfully positioning subject matter with the media to achieve national recognition

Grand Copthorne Waterfront Hotel Singapore is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Become a part of our legacy. Shape our future.

We are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.

As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and foster audience growth across our diverse portfolio of brands. You must have a proven track record of achieving significant ROI, lead generation, and audience growth in previous roles.

Major Responsibilities:

• Develop and implement comprehensive marketing strategies for each brand in our portfolio, aligning them with the overall business objectives and target audiences.
• Conduct in-depth market research to identify market trends, consumer insights, and competitive landscape to inform marketing strategies and drive brand positioning.
• Create and manage the marketing budget for each brand, ensuring optimal allocation of resources to achieve maximum ROI.
• Oversee the creation of compelling and effective marketing campaigns across various channels, including digital, social media, print, and traditional advertising.
• Monitor and analyze marketing performance metrics, using data-driven insights to refine strategies and optimize marketing efforts for each brand.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations to ensure the team's success in achieving marketing objectives.
• Collaborate closely with cross-functional teams, including product development, sales, and creative departments, to ensure consistent brand messaging and alignment across all touchpoints.
• Drive lead generation initiatives through effective implementation of lead capture strategies, lead nurturing campaigns, and marketing automation techniques.
• Develop and manage partnerships and collaborations with external agencies, vendors, and influencers to expand brand reach and maximize audience growth opportunities.
• Stay updated on industry trends, emerging technologies, and marketing best practices to identify new opportunities and innovative approaches for brand growth.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 6 years Proven experience in a similar role, preferably in a multi-brand environment.
• Demonstrable track record of achieving significant ROI, lead generation, and audience growth in previous positions.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and drive marketing decisions.
• Proficiency in utilizing various marketing channels and platforms, including digital marketing, social media, content marketing, and traditional advertising.
• Excellent leadership and team management abilities, with a track record of successfully leading and developing high-performing marketing teams.
• Has a hands-on, can-do and tenacious attitude with strong ethic.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders in a professional manner that maintains and develops relationships.
• A problem-solver.
• Analytical and evidence-based.
• Highly organized with excellent project management skills, capable of prioritizing and managing multiple projects simultaneously.
• Adaptable, nimble and extremely comfortable in a fast-paced and ROI-driven environment.
• Creative thinker with a keen eye for detail and a passion for innovation in marketing.

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm

Canon Medical Systems Asia is a subsidiary of Canon Medical Systems Corporation, a global medical technology company that develops and produces diagnostic imaging systems, including CT, MRI, ultrasound, X-ray, and healthcare IT solutions. Canon Medical Systems Asia is based in Singapore and serves customers throughout the Asia-Pacific region.

Job Summary: As the Regional Marketing Director for the Ultrasound Division, you will be responsible for developing and executing regional marketing strategies to drive brand awareness, market share, and revenue growth. You will work closely with cross-functional teams, including product management, sales, and clinical specialists, to ensure the successful promotion and adoption of our ultrasound products and solutions in the region.

Key Responsibilities:

1. Regional Marketing Strategy:

• Develop and implement a comprehensive regional marketing strategy that aligns with the global marketing objectives and business goals.
• Identify market trends, customer needs, and competitive landscape to drive strategic decision-making.

2. Product Promotion:

• Collaborate with product management to create and execute marketing plans for ultrasound product launches, updates, and promotions.
• Develop and maintain strong product knowledge to effectively communicate product benefits to customers.

3. Customer Engagement:

• Build and nurture relationships with key opinion leaders, clinicians, and healthcare professionals to gain insights and feedback.
• Organize and participate in regional conferences, exhibitions, and workshops to enhance brand visibility.

4. Team Leadership:

• Lead and develop a high-performing regional marketing team, providing guidance, coaching, and mentorship.
• Ensure effective teamwork and collaboration among team members and cross-functional partners.

5. Market Analysis:

• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
• Monitor and report on regional market trends, competitive threats, and customer feedback.

6. Budget Management:

• Manage the regional marketing budget effectively, allocating resources to high-impact initiatives.
• Monitor spending and report on ROI for marketing campaigns and activities.

7. Marketing Collateral:

• Oversee the development of marketing collateral, including brochures, presentations, digital content, and sales tools.
• Ensure brand consistency and compliance with regulatory guidelines.

8. Performance Metrics:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Analyze data to make data-driven decisions and continuously improve marketing strategies.

The desired candidate should meet the following requirements:

• 15 years of progressive marketing experience in the healthcare industry, with a focus on medical imaging or ultrasound is a must.
• Proven track record of developing and executing successful regional marketing strategies for ultrasound devices.
• Strong leadership and team management skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to travel within the region as needed.
• Strong proficiency in Japanese, both spoken and written, is a requirement for this role.

Interested applicants to apply via MyCareersFuture. Only shortlisted candidates will be notified.