Total 5 Marketing Specialist job vacancies in Petaling, Selangor

Tasks : 

• Assist User Journey Manager of PT Accessories on overall marketing planning & execution.
• Assist to follow up & fulfillment on marketing offers for Dealer & Sub-dealers.
• Maintain & update marketing POSM for online & offline channel.
• Assist & contribute idea on marketing offer / planning.
• Execution & monitoring on on-going promo & offer. 

Projects :

• Pro Hero Launch

Your contribution to something big!

Job Responsibilities

• Implement a holistic user journey in the country towards end users and retail partners based on regional Brand strategy, Marketing concepts and specific “P” guidelines in close cooperation with all local Business Unit marketing manager
• Delivers excellence in execution and optimization of Revenue, Engagement, Activity, and Conversion (REACT) KPIs in the country.
• FOCUS: Overarching Owner of the user journey in the country - orchestration

Job Tasks

• Plan & execute the User Journey Management Lifecycle (from insights to mapping to actions & tracking) to ensure holistic implementation (focus on Business Unit (BU) Marketing Concepts) in countries across the entire user journey
• Ensure the local budget is allocated along the user journey optimizing Return on Investments (ROIs) according to regional concepts and plans
• Execute and monitor implementation of growth measures (Key Growth Drivers) - focus particular on successful implementation & execution of marketing concepts - in the country according to Revenue, Engagement, Activity, and Conversion (REACT) framework
• Lead marketing manager team in Country Sales Organization (CSO)
• Coordination with local sales, regional touchpoint owners and key stakeholders

Your contribution to something big!

Job Responsibilities

• Leads regional Power Tools (PT) Offline Touch points Team to translate and implement Power Tools (PT) brand strategies and Business Unit (BU) Country Management (MKCs) on all offline touch points.
• Leads regional implementation of brand strategies across all offline touch points.
• Ensures consistent implementation of offline touch points in countries and achievement of Marketing Return on Investment (ROI).

Job Tasks

• Provides offline trend related input to long-term regional and Business Unit (BU) brand strategies to achieve preferred choice for PRO/DIY users in the region and clear differentiation, enhancing better customer loyalty and increasing MarCom effectiveness.
• Leads team which details out and implements brand strategies across all Ps and offline touch points in the region.
• Ensures touch point management is based on regional user journey insights and thorough analysis of market, competitor and user behavior.
• Ensures touch point implementations achieve Marketing KPIs, incl. Brand health and development of corrective actions.
• Represent region in cross-Business Unit (BU) / regional offline touch point related projects.
• Guides, coaches and develops Marketing team members.

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Job Description

• Responsible for sales in defined territory through active development, maintenance & growth of existing and potential direct dealers
• Entrepreneurial turnover and profit responsibility (stronger price realization within the defined corridors, optimization in terms of customer structure and product mix)
• Support of dealers in B2B portal
• Implementation of central marketing activities and strong collaboration with user and retail marketing
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Instruction of the trading personnel
• Comments on turnover and profit incl. definition of measures
• Information gathering about competitors & market trends

Your contribution to something big!

Role Description:

The Product Specialist (PS) is the expert for the specific product group(s) in the sub-region from the technical and commercial perspectives and drives product related activities, collects market intelligence and conveys future product requirements to the Business Unit. The Product Specialist (PS) is responsible for turnover and gross margin (in country margin and regional BU gross margin) in agreement with the BU. He/She is also responsible for product positioning / image in the region in agreement with the BU.

Objectives:

• As product experts who deliver product competitiveness to contribute trade marketing excellence, ensure Knee Joint excellence between Business Unit (BU) and Regional Office (RO); creating product competitiveness based on product knowhow & marketing knowledge; satisfy customers by providing attractive customer solutions; high customer orientation with go to market focus.
• Support Business Unit and sales force. Agree on promotion and campaigns (product specific content for communication).
• Create Product Plan of activity; Support with specific product training and do the internal product training for marketing and sales and externally for both 1st and 2nd Trade Level (TL).
• Responsible for the development and implementation of product strategy in conjunction with the BU Follow through of Growth Projects (CAP).
• Responsible for business for respective product groups (follow-up w/ KPI defined).
• Define positioning of product line (specification and pricing) by distribution channel.
• The expert in market intelligence for his/her products (customer, competitors, pricing, service, coverage, features, USPs, etc.)
• Analyse business with FAS. Keep tap on figures for business plan (sales volume and revenue)
• Define product category specific price components in alignment with Country marketing & sales force.