Total 1 Marketing Assistant job vacancies in Sales / Marketing category in Petaling Jaya

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Job Responsibilities

• Leads regional Power Tools (PT) Offline Touch points Team to translate and implement Power Tools (PT) brand strategies and Business Unit (BU) Country Management (MKCs) on all offline touch points.
• Leads regional implementation of brand strategies across all offline touch points.
• Ensures consistent implementation of offline touch points in countries and achievement of Marketing Return on Investment (ROI).

Job Tasks

• Provides offline trend related input to long-term regional and Business Unit (BU) brand strategies to achieve preferred choice for PRO/DIY users in the region and clear differentiation, enhancing better customer loyalty and increasing MarCom effectiveness.
• Leads team which details out and implements brand strategies across all Ps and offline touch points in the region.
• Ensures touch point management is based on regional user journey insights and thorough analysis of market, competitor and user behavior.
• Ensures touch point implementations achieve Marketing KPIs, incl. Brand health and development of corrective actions.
• Represent region in cross-Business Unit (BU) / regional offline touch point related projects.
• Guides, coaches and develops Marketing team members.