Digitas is a highly-caffeinated playground where brilliant minds come together to create data-led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award-winning ideas to life.
Strategy at Digitas is a cross agency multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding CRM Executive Strategy – someone who champions a modern approach to connected CRM experiences for brands; who understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.
What you’ll do:
As CRM Executive Strategy, your experience in creating impactful direct engagements will be essential to provide strategic guidance on key client engagements, together with Associate Strategy Director.
Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers’ needs and aligned to clients’ business ambitions.
Day-to-day, your role includes:
- Focusing on the core business KPIs, develop and implement CRM programmes that align to key moments of need within the customers journey based on insights from analytics and behavioural science
- Deliver omni-channel direct engagements across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
- Crafting CRM Experience briefs with powerful, unexpected insights that inspire
- Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people
- Partner with client to innovate meaningful member benefits, programmes or feature improvements that differentiate the brand and delight customers
- Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design and other teams) to determine strategy needs, develop and facilitate implementation of CRM Strategy and Programmes.