Group Brand Marketing Executive
Full-time
Senior Executive
1 month ago
Job Summary:As the Group Brand Marketing Executive, you will be responsible to manage, plan and implement the strategies to grow branding awareness fo.....
Job Summary:
As the Group Brand Marketing Executive, you will be responsible to manage, plan and implement the strategies to grow branding awareness for Sports Direct & USC owned brand such as Slazenger, Karrimor, Everlast, USA Pro, Jack Wills ect. You will also work closely with other members in the Brand Marketing Team for alignment on campaign planning and all marketing activations.
Responsibilities :
Your responsibilities as the Group Brand Markting Executive will include but not limited to:
- Plan and strategize best ways to grow group brand awareness and credibility in the market. Specifically focusing on Slazenger, Karrimor, Everlast, USA Pro, Jack Wills
- Assist, coordinate and execute all brand marketing campaigns, events, promotions, contest, launches throughout the campaign.
- Build a strategy around group brand ambassadors, product seeding.
- Leverage on loyalty program and community activation to grow group branding.
- Source, plan and execute different activations and partnerships within sports communities.
- Strategize how to get more brand awareness and product sales across Retail stores and E-com sites (nationwide)
- Handle all documents related processes related to job tasks requested.
- Prepare related reports for supervisor.
- Conduct market research to evaluate trends, brand awareness and competitors’ activities.
- Source new advertising opportunities
- Any other assignments as directed by immediate superior as and when required.
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