Global Assistant Brand Manager - Consumer Experience & DTC
2 weeks ago
About the role Reporting to the Global Senior Brand Manager, you will play a pivotal role in shaping and executing strategies to enhance consumer enga.....
About the role Reporting to the Global Senior Brand Manager, you will play a pivotal role in shaping and executing strategies to enhance consumer engagement and drive growth through direct-to-consumer (DTC) channels as well as delivering Global Consumer Experiences. Collaborating closely with cross-functional teams, you will be responsible for developing and implementing consumer-centric initiatives that strengthen Penfolds brand loyalty. Be a key contributor in the development and implementation of DTC and Global Consumer initiatives as part of the Global Brand Plan, including e-commerce platforms, Loyalty programs, Brand Homes events and activations. Partner with cross-functional teams, including Product Development, Marketing, and Customer Service, to ensure alignment and consistency in consumer experience initiatives. Monitor and evaluate key performance metrics to track the success of consumer experience and DTC initiatives, providing insights and recommendations for continuous improvement. About you We are looking for someone who can cultivate and deliver a luxurious DTC experience that represents the Penfolds Brand.…
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