As a SEO Content Strategist at Pixlr Group, you will be at the forefront of driving our online presence through innovative content strategies that improve our search engine rankings and engage our target audience.
Your role involves conducting keyword research, analyzing website traffic, developing content plans, and collaborating with the content creation team to produce SEO-optimized content. Your expertise will enable us to increase our digital footprint, attract potential customers, and maintain a competitive edge in the tech industry.
The Job:
- Keyword Research and Analysis: Identify high-value keywords and phrases to target in our content.
- Content Strategy Development: Create a comprehensive content strategy that aligns with our business goals and SEO objectives.
- SEO Optimization: Ensure all content is optimized for search engines, including on-page SEO elements such as meta tags, headlines, and keyword density.
- Content Creation and Management: Take an active role in writing and managing the production of high-quality, engaging, and SEO-optimized content, working closely with the content to produce high-quality, engaging, and SEO-friendly content.
- Performance Monitoring: Use analytics tools to track content performance and make adjustments to the strategy as needed.
- Competitor Analysis: Keep abreast of competitor content strategies and SEO approaches to stay ahead in the market.
- Collaboration: Coordinate with the marketing, design, and product teams to ensure a cohesive and effective content strategy.
The Person:
- Educational Background: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
- Experience: At least 3 years of experience in SEO, content marketing, or a similar role within the tech industry.
- SEO Knowledge: Strong understanding of current SEO best practices, tools, and algorithms.
- Analytical Skills: Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) to analyze data and inform strategy decisions.
- Content Creation Skills: Excellent writing and editing skills, with the ability to produce creative and effective content.
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.
- Communication Skills: Excellent verbal and written communication skills for effective collaboration and strategy presentation.