Digital Marketing Executive
Full-time
Senior Executive
2 weeks ago
Digital Marketing
Plan, execute and optimise online marketing campaigns across various platforms, including but not limited to social media, email.....
Digital Marketing
- Plan, execute and optimise online marketing campaigns across various platforms, including but not limited to social media, email and paid advertising
Social Media Management
- Develop and execute social media strategies to build and engage our online community
- Curate compelling content for our various social media platforms
SEO and Content Marketing
- Develop and execute SEO strategies to improve website visibility and organic search rankings
Email Marketing
- Manage and execute email marketing campaigns
- Work on growing and maintaining our email subscriber list
Website Management
- Oversee the day-to-day management and maintenance of Vwalla's website
- Implement updates, improvements and optimisations to enhance user experience and achieve business objectives
Analytics and Reporting
- Utilise analytics tools to measure and report on the performance of all online marketing campaigns
- Generate regular reports, providing insights and recommendations for continuous improvement
Education
- Degree in Marketing, Business, Mass Communications, or equivalent
Skills & Qualifications
- Minimum 2 years of hands-on experience in with strong and deep digital marketing experience in strategic planning to implementing of digital campaigns and proven successful track record
- Strong knowledge of SEM, SEO, Social Media (Facebook/Instagram/TikTok, etc.) and email marketing best practises.
- Strong with Google Analytics and tracking capabilities
- Strong understanding of performance marketing funnel, A/B testing and direct-to-consumer customer acquisition.
- Good verbal and written communication skills
- Good analytical and quantitative skills to craft actionable insights
- Good organisation and project management skills
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