POSITION SUMMARY
The Director, eCommerce APAC is responsible for the revenue growth for APAC markets outside of China, especially for Australia and SEA. She/he will also the critical member to build region’s short-term and long-term strategy for ecommerce/CRM system, and operation strategies. This person is expected to be a leader for the overall eCommerce & CRM culture within the Region by overseeing the integration of ecommerce, CRM, and retail consumer journey. Channel KPIs include, but are not limited to, revenue, traffic, conversion, AOV, margin, inventory levels, operational KPIs, customer service scores, marketing ROI, etc.
ESSENTIAL DUTIES & RESPONSIBILITIES
Driving Revenue
- Direct lead South APAC ecommerce team to drive higher performance and operation efficiency.
- Support Korea and other distributor markets on the ecommerce planning, operation, and channel expansion
- Drive improvements of all eCommerce sales channels, including official sites, marketplaces, TikTok and flash sale sites, to improve acquisition traffic, conversion rate and retention rate.
- Develop initiatives for online sales expansion through new channel development and other resources.
- Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs such as search, content, and email marketing programs (segmentation) and performance to maximize sales.
- Partner with analytics team on financial forecasting and budget planning
- Build the foundation by implementing Key Projects - optimization of site functionality, CRM functionality expansion.
Strategy
- Partnering with global and regional cross-functional team to build APAC ecommerce and CRM short-term, mid-term and long-term operation strategy.
- Define the channel structure and the future role of the eCommerce Channel for target customers.
- Outlining and defining, which role brand needs to play in the lives of target customers and in this sales channel now and in the future.
- Build the key platform of an integrated CRM, Ecom, Retail ecosystem through strategic projects.
Elevating Brand
- Initiate key brand campaigns on online channels to drive brand awareness, especially on marketplaces.
- Corporate with other functions to develop brand’s CRM programs.
- Customize and manage content for all eCommerce sales channel.
- Work closely with all corporate departments to provide a clear understanding of online marketing programs and promotions and all other all key issues.
Inspiring The Team
- Lead APAC region and South APAC eCommerce team; motivate and coach them to achieve targets and improve performance, and critically build a best-in-class Customer Service Function across channels (ecomm, retail, social media)
QUALIFICATIONS (KNOWLEDGE, SKILLS & ABILITES)
- Focus on financial success with ability to formulate strategies based on market needs and the Company goals, in-depth knowledge of ecomm and CRM IT landscape.
- Demonstrated creative thinking.
- Logically thinking, good at analytics and proficient with Excel required
- Demonstrated understanding of budgetary & financial concepts
- Excellent communication skills
- Presentable, diligent, and positive working attitude, multi-task and detail-oriented
- Strong business background with overall P&L management experience
- Demonstrated delivery of sales targets, budget development and tracking, and demand forecasting Persistence and resilience in the pursuit of objectives, willing to take new challenges and resolve issues.
EDUCATION AND/OR EXPERIENCE:
- Bachelor’s degree, master’s degree is preferred.
- 10 years’ eCommerce experience in Retail/FMCG, and 6 years’ experience in ecommerce management positions
- Demonstrated leadership in developing and executing strategic plans in retail industry.
- Proven experience working cross-functionally and managing a team.
- Skills in driving business development and category penetration