Total 2 job vacancies by Eset Asia Pte. Ltd.

At ESET, our Marketing Specialist will be a pivotal member of the ESET APAC Marketing Team, responsible for facilitating its seamless operation by performing a diverse range of administrative functions, coordinating marketing development fund (MDF) and business investment fund (BI), managing Partner Portal, tracking budgets, processing invoices and documents, assisting the production of marketing collateral and uploading content on content management system (CMS). From time to time, this team member will also develop and localise visual marketing assets and perform ad-hoc marketing tasks.

· Work closely with the marketing and sales teams (ESET and Partners) to track MDF activities and marketing related business investments across the APAC region. Review proof of performance and ensure timely submissions and processing of MDF claims and business investments according to internal procedures.

· Manage ESET APAC’s Partner Portal and proactively propose suggestions on how to improve the portal.

· The key go-to person in the team for administrative support, including processing invoices, creating purchase orders, and maintaining marketing resources.

· Track marketing operating expenses and budget, providing regular updates and insights to ensure marketing budget is effectively expensed.

· Responsible of uploading marketing content, such as articles, videos, and other content, on CMS used by ESET for marketing purposes.

· Assist in the production of various marketing collateral, printed and digital, such as brochures, posters, calendars, roll-up banners, etc.

· Provide support to the marketing team for special projects and ad-hoc tasks related to marketing initiatives.

· Adapt and localise marketing assets, such as visuals, whenever required.

At ESET, our Product Marketing Manager serves as an expert in developing go-to-market strategy and orchestrating product launches for ESET business (SMBs, Enterprise, Government) and consumer solutions/services. This role involves comprehensive research to craft compelling value propositions, identify market segments, and analyse competitors to ensure ESET is the preferred cybersecurity solutions provider.

With a keen ability to translate technical jargon into impactful marketing messages, you enable the sales and marketing teams to effectively engage ESET's customers and prospects. Furthermore, you deliver essential product marketing content, sales enablement materials, and provide guidance to optimize marketing and sales efforts.

Responsibilities

· Serve as the product owner for all B2B and B2C product launches, responsible for setting, communicating, and implementing GTM strategy and product marketing strategy.

· Develop effective product value proposition and messages to B2B and B2C users including identifying market and client segmentation, buyer’s personas and needs/pain points.

· Conduct research on ESET business, competitor offerings and competitive landscape to differentiate ESET solutions to ensure ESET is the preferred cybersecurity solutions provider.

· Research, write and produce product marketing collaterals to support sales efforts, including pitch decks/presentations, sales scripts, product brochures, whitepapers, email content, website content, videos, battlecards and other sales enablement materials.

· Proactively identify issues, areas of enhancements on product messaging to value-add marketing efforts.

· Plan and conduct product positioning and product marketing training for relevant stakeholders.

· Support the marketing team at large when in developing marketing messaging for marketing assets, such as EDM, website content, articles, webinar content/presentations etc.

· Develop product/strategic decks for product planning and major presentations /event.