Pros: You get a ton of exposure to big digital marketing campaigns from day one. As a Media Planner, the learning curve in the New York City office is incredibly steep. You'll pick up social media strategy and client management really fast, which is great for your resume.
Cons: Career progression isn't always clear, especially after your first promotion. It feels like you hit a ceiling quickly, and there aren't many structured development programs for mid-level agency roles. Getting raises or title changes can be a real battle, even with solid performance.
Advice to Management: Create clearer, more structured career paths for employees beyond the entry level. Invest in actual training and development programs for those looking to grow into more senior agency positions. It would help with retention.
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