Responsibilities
• Develop and manage retail marketing team to support the marketing plan and achieve business objectives.
• Develop and implement integrated marketing plans to drive sales and brand awareness of offline retail channels.
• Collaborate with the sales and operation team to create and execute promotional campaigns, including in-store displays, training, product demonstration, offline advertising, and other marketing initiatives.
• Work closely with the marketing and purchasing team to identify product trends, features, and benefits that resonate with our target audience.
• Create and manage budgets for all marketing activities, ensuring that spending is in line with the overall business objectives.
• Conduct market research to identify customer needs and preferences, new opportunities, stay up-to-date on market trends and competitive activity by competitors in the consumer electronic industry.
Requirements
• Bachelor's degree in marketing or related field.
• Minimum of 5 years of experience in retail marketing, with a focus on offline marketing channels, preferably with a focus on consumer eletronics products.
• Strong analytical skills and ability to use data to make strategic decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence others.
• Demonstrated success in developing and executing marketing plans that drive sales and brand awareness.
• Experience managing a team and working cross-functionally with sales, purchasing, and external partners.
• Ability to manage multiple projects simultaneously and work in a fast-paced, deadline-driven environment.
