Public Relations Executive
Full-time
Senior Executive
Kuala Lumpur, Federal Territory of...
1 month ago
As a Public Relations Executive, you will play a key role in building and maintaining a positive image of EBC Financial Group. You will be responsibl.....
As a Public Relations Executive, you will play a key role in building and maintaining a positive image of EBC Financial Group. You will be responsible for developing and implementing strategic PR campaigns, managing media relations, and fostering positive relationships with key stakeholders.
- Develop and execute effective PR strategies to enhance the company's reputation and brand visibility.
- Cultivate relationships with media professionals, influencers, and key stakeholders to secure positive coverage.
- Create compelling press releases, articles, and other written materials to communicate key messages to target audiences.
- Organize and coordinate events, press conferences, and other promotional activities to support PR objectives.
- Monitor media coverage and industry trends to identify opportunities and potential issues.
- Collaborate with internal teams, including Marketing and Communications, to ensure consistency in messaging.
- Prepare and distribute information to the media, including press kits and promotional materials.
- Manage crisis communication strategies and serve as a spokesperson when necessary.
- Track and analyze the effectiveness of PR campaigns through key performance indicators (KPIs).
- Stay abreast of industry developments and PR best practices to continually improve strategies.
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.
- 1-2 years proven experience in public relations, media relations, or a related role.
- Strong written and verbal communication skills.
- Excellent interpersonal and relationship-building abilities.
- Creative thinking and problem-solving skills.
- Ability to work under pressure and meet tight deadlines.
- Familiarity with social media platforms and digital marketing is a plus.
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