EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.
Job Summary:
We are seeking a talented and experienced Content Marketing Manager to lead our content strategy and drive engagement across digital channels. The ideal candidate will have a passion for storytelling, a creative mindset, and a proven track record of developing and executing successful content marketing campaigns. As a Content Marketing Manager, you will be responsible for creating compelling content that resonates with our target audience, drives brand awareness, and generates leads.
Responsibilities:
- Develop and execute a comprehensive content marketing strategy to drive brand awareness, engagement, and lead generation.
- Create high-quality, engaging content across various channels, including blog posts, articles, whitepapers, ebooks, infographics, videos, and social media posts.
- Collaborate with cross-functional teams, including design, product, and marketing, to develop content that aligns with brand messaging and objectives.
- Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content strategy.
- Manage content production from ideation to publication, including content planning, writing, editing, and proofreading.
- Optimize content for SEO to improve search rankings and increase organic traffic.
- Develop and maintain content calendars to ensure consistent and timely content delivery.
- Monitor content performance using analytics tools and metrics and use insights to refine content strategy and drive continuous improvement.
- Stay updated on emerging content marketing trends and best practices and implement innovative strategies to enhance content effectiveness.
- Collaborate with internal stakeholders and external partners, including freelancers and agencies, to scale content production and distribution efforts.
- Ensure content is aligned with brand voice, style, and guidelines and maintains consistency across all touchpoints.
- Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
- Proven experience in content marketing, with a minimum of [X] years of experience in developing and executing content strategies.
- Exceptional writing and editing skills, with a portfolio of published content demonstrating creativity, clarity, and effectiveness.
- Strong understanding of content marketing principles, strategies, and tactics.
- Proficiency in content management systems (CMS) and familiarity with SEO best practices.
- Experience with content analytics tools such as Google Analytics, SEMrush, or similar platforms.
- Excellent project management skills and ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities, with a keen eye for detail.
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
- Knowledge of digital marketing channels and tactics, including social media, email marketing, and paid advertising, is a plus.
- Passion for staying up-to-date on industry trends and emerging technologies in content marketing.
