The Marketing & Student Recruitment Assistant Manager will shadow the Head of Student Recruitment and work closely to increase and achieve course (enrolment) targets per intake. The candidate will provide support to execute all marketing and student recruitment-related activities to promote the course.
The candidate will be trained and supervised focusing mainly in the areas of conversion [leads to application], marketing and lead generation, events, and admissions.
While under training, the Marketing & Student Recruitment Assistant Manager will be responsible specifically on first-level conversion (outbound and inbound calls, setting up Info Sessions and meetings, conversion of leads to applications) and will be given targets to mainly increase applications. At the same time, will contribute to leads generation from other platforms and initiatives; establish and maintain databases and leads management, but not limited to execution of marketing plan, digital marketing, events, and co-ordination with relevant departments such as: digital team, creative and communications team and admissions team and other ad-hoc which will bring value to the organization as well as to her growth and learning.
Key Responsibilities:
A. 60% - First-level prospect conversion (leads to applications)
· To directly communicate with prospects to promote courses, via calls (inbound and outbound), emails, SMS, and whichever form professionally acceptable, to establish interest of prospects for EMBA to qualify them as leads, converting them from leads to applications.
· To build and maintain strong pipeline of prospects for Head of Student Recruitment to convert to application and enrolment.
· To assist in pre and post student services and follow-up.
B. 30% - Marketing-related, Events-related and Collateral’s preparation
· To support and work closely with Head of Student Recruitment in planning, executing, and attending of marketing events, such as Info Sessions, course fairs, association engagements, road shows, student-recruitment and alumni related events.
· Along with the Head of Student Recruitment, you will be required to coordinate with the Creative team, and Digital team in preparation of required collaterals such as brochures, banners, EDMs, flyers, videos, websites, landing page, etc.
C. 10% - Admissions and others
· To provide support in gathering and collecting all documents from student
· To follow up with scheduled instalment plans
· To prepare reports and other related documents as required in relation to recruitment for TEQSA.
Requirements:
- Bachelor’s degree preferably marketing or sales-related course.
- At least min 2 years of experience in the education industry or relevant industry
- Strong oral & written communication skills, exposure to digital marketing (social media, blogs, websites, etc.), Microsoft Office, PPT.
- Results-driven, eye for details
- Strong passion for sales
- Positive and enthusiastic to learn new things.
- Mature and Professional in communication
