Total 7 marketing job vacancies in Manufacturing / Production category in D14 Geylang, Eunos

Product Management:

1. Market Competitor Search and Study:
   1. Conduct research on market competitors.
   2. Update the competitor comparison list with any new findings, highlighting strengths, weaknesses, opportunities, and threats.
2. Review Product Roadmap:
   1. Based on feedback from sales, tech or other teams, review the product roadmap.
   2. Adjust timelines, features, and priorities to ensure the product development is on track and aligns with market demands.
3. Review Product Development Status with Tech Team:
   1. Have regular check-ins with the technology team to monitor the progress of product development.
   2. Address any blockers or challenges that may impact the delivery timeline.
4. Explore Tools for Product Rollout:
   1. Research and evaluate new tools and technologies that could facilitate the product rollout process.
   2. Assess their potential impact on improving product functionality, user experience, or operational efficiency.
5. Review Product Demos:
   1. Coordinate with the sales and tech teams to review product demos, ensuring they accurately represent the product’s features and capabilities.
   2. Identify any issues or discrepancies in the demo and work with the relevant teams to resolve them promptly to maintain the integrity of the sales process.

Sales & Marketing:

1. Align with the Sales Team: Begin the day by coordinating with the sales team to understand their needs for client pitching. Discuss upcoming pitches and the specific requirements for each client's deck to ensure alignment on objectives and messaging.
2. Prepare supporting Sales Material
   1. Inclusive of sales pitch deck, product release roadmap, proposal writing, scoping and costings or any other essentials such as event support
   2. Conduct Client Research: Investigate the potential client’s business, their industry trends, and specific challenges they might be facing.
   3. Propose AI Solutions: Based on the research, propose tailored AI solutions that address the client's challenges and highlight potential benefits.
   4. Design Mockups: Create mockups or demos of proposed use cases to visually represent how the AI solutions can be integrated into the client’s operations.
3. Review with the Sales Team:
   1. Present the draft pitch deck to the sales team.
   2. Discuss and estimate the cost of proposed solutions, ensuring the offerings are competitive yet profitable.
   3. Incorporate feedback from the sales team to refine the pitch.
4. Prepare and Update Sales Materials: Continuously update and maintain a library of sales materials that can be quickly customized for different clients. Ensure that these decks are up-to-date with the latest company offerings, case studies, and industry insights.

Education:
Bachelor's Degree: Most product marketing manager positions require at least a bachelor's degree, often in fields such as marketing, business administration, communications, or related fields.

Experience:

Marketing Experience: Prior experience in marketing is essential for a product marketing manager role. This could include roles such as marketing coordinator, marketing specialist, or even general marketing roles where you gained experience with product promotion, market analysis, and customer engagement.

Product Management Experience: Experience in product management or related roles is highly valuable. Understanding product lifecycle, market research, competitive analysis, and product positioning are crucial aspects of product marketing.

Industry Knowledge: Familiarity with the industry in which you'll be working is often preferred. Experience within the specific industry gives you insight into market trends, customer preferences, and competitive landscape, which are all valuable for effective product marketing.

Leadership and Team Management: As a product marketing manager, you'll likely be leading cross-functional teams, so experience in leadership or team management roles is beneficial.

Personality: sense of ownership, responsibility, logical thinking, and effective planning, being proactive, details-oriented, and as a team player, also being firm and persuasive, and being honest. Good email writing skills, as well as good interpersonal communication and negotiation skills, including public speaking.

Language: Proficient in English (oral and written)

IT Literacy: Microsoft office suite, Google functionalities, Adobe Photoshop, various other designing tools and online team collaboration tools.

My Client, a well known brand is seeking to hire a Product Marketing Executive or AM preferably with Product and/or Trade Marketing experience in consumer electronics industry. You are an individual contributor and with "hands-on" and "walking the grounds" to understand the business and competitor activities and manage the ground as well as Product Life cycle.

Role

• Conduct market research, understand current trends
• Manage assigned product life cycle & price strategies
• Monitor product sales performance, competitor activities, campaign ROI
• Track offline / online product presence to ensure product is well represented in all touchpoints
• Manage marketing projects and ensure timely delivery
• Prepare weekly & monthly reporting
• Support new product launches
• Support any ad-hoc activities assigned when required

Requirements

• Diploma or relevant experience in Trade or Product Marketing
• Good knowledge of excel, analysis of sales performance
• Both independent and a team player
• Experience with consumers electronics products
• Good interpersonal skills
• Hands-on and manage promoters on ground.
• Possess good problem solving skills, positive attitude and willing to learn new things

My Client, a well known brand is seeking to hire a Product Marketing Executive or AM preferably with Product and/or Trade Marketing experience in consumer electronics industry. You are an individual contributor and with "hands-on" and "walking the grounds" to understand the business and competitor activities and manage the ground as well as Product Life cycle.

Role

• Conduct market research, understand current trends
• Manage assigned product life cycle & price strategies
• Monitor product sales performance, competitor activities, campaign ROI
• Track offline / online product presence to ensure product is well represented in all touchpoints
• Manage marketing projects and ensure timely delivery
• Prepare weekly & monthly reporting
• Support new product launches
• Support any ad-hoc activities assigned when required

Requirements

• Diploma or relevant experience in Trade or Product Marketing
• Good knowledge of excel, analysis of sales performance
• Both independent and a team player
• Experience with consumers electronics products
• Good interpersonal skills
• Hands-on and manage promoters on ground.
• Possess good problem solving skills, positive attitude and willing to learn new things

The position is responsible for the marketing and customer acquisition and retention of education products and services and partners closely with the extended marketing and sales functions in Scholastic International business units and has joint responsibility for revenue and profitability targets for education in international business units together with the education segment leaders in each business unit.

Job responsibilities:

· Developing and executing GTM strategy with focussed plans for lead generation, new customer acquisition and increasing retention rates as well as lifetime value of customer

· Developing and implementing marketing programs across all channels including traditional and digital: web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities, including reviewing and optimizing the design and content of all marketing assets including the company website and social media pages, collaborating with internal teams to create landing pages and optimize user experience

· Creating and executing the content marketing plan that encompasses each stage of a customer’s journey, facilitating ongoing content planning, managing content creation and reporting on the results of each content marketing initiative, accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

· Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

· Regularly monitoring user analytics and using these trends and insights to drive strategies to improve traffic and customer engagement as well as to understand user preferences and priorities in products

· Working closely with product team, in-market marketing teams as well as external partners to plan and execute strong product launches (internal) and go-to-market plans, ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

· Owns the user research function for first-party, second party and third party research

· Helping maintain a consistent experience throughout the customer lifecycle, owning content including: Onboarding materials, presentations, and email nurture tracks; Ongoing product communications, highlights, and positioning; Customer events, webinars, and case studies

My Client, a well known brand is seeking to hire a Trade Marketing Executive preferably with Product and/or Trade Marketing experience in consumer electronics industry. You are an individual contributor and with "hands-on" and "walking the grounds" to understand the business and competitor activities and manage the sales/promoters on ground.

Role

• Conduct market research, understand current trends
• Manage assigned product life cycle & price strategies
• Monitor product sales performance, competitor activities, campaign ROI
• Track offline / online product presence to ensure product is well represented in all touchpoints
• Manage marketing projects and ensure timely delivery
• Prepare weekly & monthly reporting
• Support new product launches
• Support any ad-hoc activities assigned when required

Requirements

• Diploma or relevant studies
• Good knowledge of excel
• Both independent and a team player
• Experience with consumers electronics products
• Good interpersonal skills
• Hands-on and manage sales and promoters on ground.
• Possess good problem solving skills, positive attitude and willing to learn new things
• Good knowledge in Microsoft Office software applications

Make A Real Difference at PropertyGuru.
Real Aspirations. Real People. Real impact.

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 41 million property seekers to connect with more than 63,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.

Responsibilities:

PropertyGuru has decided to fundamentally reshape how users finance homes! Our vision is to marry the home search and home financing journey, making owning a home friction free. We launched our business in early 2020 and are ramping up to ignite the next phase of growth. We are looking for an ambitious, seasoned Product Marketing Manager to join our dedicated FinTech team and help us develop and execute marketing strategies that drive acquisition, adoption, and growth.

About your dream role:

• Bring the PropertyGuru Finance Brand positioning to life in collaboration with the brand team.
• Devise strategies to enhance brand awareness and consideration among Home seekers.
• Collaborate closely with our dedicated product managers to determine our product positioning, messaging, and benefits.
• Formulate and execute product marketing strategies and go-to-market plans for our range of digital home financing products.
• Stitch together insights from across all the touchpoints and channels in a user’s homebuying journey, identifying areas to improve acquisition and engagement
• Oversee and drive marketing campaigns in coordination with dedicated marketing functions, covering agency management, media planning, SEO, paid advertising, and social media.
• Develop content strategies, ranging from educational content, market deep dives, and key opinion leader pieces.
• Analyze and track marketing metrics to assess the success of initiatives.

Requirements:

• 8+ years of experience in product marketing.
• Strong understanding of product marketing principles and best practices and experience in executing these for online products/services.
• Ability to think strategically and provide clear direction for digital product go-to-market while effectively managing rollout details.
• Proven experience in developing marketing plans spanning multiple channels, including SEO, Paid, and Social Media, among others.
• Proficiency in crafting concise and effective marketing copy for diverse audiences, including both technical and non-technical segments.
• Demonstrated ability to manage multiple projects simultaneously and collaborate with various cross-functional stakeholders.
• Solid grasp of marketing analytics, understanding user journeys and how to measure their effectiveness.
• Positive attitude, unbounded curiosity and comfort in a fast-paced environment.

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.

Responsibilities

• Product/Project/Category Management for the defined product category
• Manage all aspects of in-life products, including customer feedback, requirements, and issues
• Definition of Multi-Year Product Plan for the defined product category
• Market research (including customer visits and events) generating product requirements;
• Creates the programs and collateral to market tosell a product effectively
• Definition high-level requirements pricing and go to market plans (included phase-in/phase-out plan);
• Support to Product Strategy Manager in Market intelligence and competitor analysis (benchmarking);
• Responsible for a product throughout its life cycle (Product Life Cycle, PLC): from the launch on the market to the exit from production.
• Defines the commercial objectives for a product (sales, market share, turnover) and the most effective marketing strategies to achieve them.

Requirements

• Professional experience in the role or similar: >5 years
• Management experience: with similar dimension, specific experience in B2B or B2Cmarket.
• Highest Education Level*: Degree in Economicsor Engineering, Specialist Master in Marketing is a plus