Total 4 Marketing Trainee job vacancies in PR / Media / Communications category in Petaling Jaya

Key Responsibilities:

Develop Marketing Strategies:

• • Collaborate with senior management to develop comprehensive marketing strategies that align with business objectives.
  • Conduct market research to identify target demographics, trends, and competitors.
  • Utilize insights from market research to tailor marketing campaigns effectively.

Brand Management:

• • Maintain and enhance the company's brand image across all marketing channels.
  • Ensure branding guidelines are implemented to ensure consistency in messaging and visual identity.
  • Monitor brand performance and adjust strategies as needed to maintain relevance and competitiveness.

Digital Marketing:

• • Oversee digital marketing efforts, including website management, social media marketing, email campaigns, and online advertising.
  • Analyze digital marketing metrics to evaluate campaign performance and optimize strategies for maximum effectiveness.
  • Stay updated on digital marketing trends and technologies to identify new opportunities for growth.

Content Creation:

• • Create compelling content for various marketing materials, including brochures, flyers, videos, and blog posts as well as social media
  • Must be able to create content in Chinese social media platforms
  • Ensure that all content is tailored to resonate with the target audience and effectively communicates the benefits of our senior living services.
  • Collaborate with internal teams and external agencies to produce high-quality content that aligns with brand guidelines.

Community Engagement:

• • Establish and maintain relationships with local communities, senior centers, healthcare providers, and other relevant organizations.
  • Organize events, workshops, and informational sessions to raise awareness of our services and foster community engagement.
  • Represent the company at industry conferences, trade shows, roadshows and events and networking events to promote our brand and build professional connections.

Performance Tracking and Reporting:

• • Track the performance of marketing campaigns and initiatives using relevant KPIs and analytics tools.
  • Prepare regular reports detailing key findings, insights, and recommendations for improvement.
  • Present findings to senior management and stakeholders, providing actionable insights to inform decision-making as well as work together with Sales Team for lead generation activities

Qualifications:

• • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience in marketing, preferably in the senior living industry or a related field.
  • Strong understanding of digital marketing channels and techniques.
  • Excellent written and verbal communication skills
  • Creative thinker with a keen eye for design and branding.
  • Proficiency in graphic design software (e.g., Adobe Creative Suite) will be an added advantage
  • Fluency in Chinese (Mandarin or Cantonese) preferred.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong analytical skills and proficiency in data analysis tools.
  • Passion for serving seniors and improving their quality of life.

Perks & Benefits

• Employee equity
• Nearby public transport
• Flexible working hours
• Casual dress code
• Regular team activities
• Medical insurance

主要責任：

制定行銷策略：

• • 與高階管理層合作制定符合業務目標的全面行銷策略。
  • 進行市場研究以確定目標人群、趨勢和競爭對手。
  • 利用市場研究的見解有效地客製化行銷活動。

品牌管理：

• • 在所有行銷管道中維護和提升公司的品牌形象。
  • 確保實施品牌指南，以確保訊息傳遞和視覺識別的一致性。
  • 監控品牌績效並根據需要調整策略以保持相關性和競爭力。

數位行銷：

• • 監督數位行銷工作，包括網站管理、社群媒體行銷、電子郵件活動和線上廣告。
  • 分析數位行銷指標以評估行銷活動績效並優化策略以實現最大效果。
  • 隨時了解數位行銷趨勢和技術，以發現新的成長機會。

內容創作：

• • 為各種行銷材料創建引人注目的內容，包括小冊子、傳單、影片、部落格文章以及社交媒體
  • 必須能夠在中國社群媒體平台上創建內容
  • 確保所有內容都是量身定制的，能夠引起目標受眾的共鳴，並有效地傳達我們老年生活服務的好處。
  • 與內部團隊和外部機構合作，製作符合品牌準則的高品質內容。

社區參與：

• • 與當地社區、老年中心、醫療保健提供者和其他相關組織建立並維持關係。
  • 組織活動、研討會和資訊發布會，以提高我們的服務意識並促進社區參與。
  • 代表公司參加行業會議、貿易展覽、路演、活動和社交活動，以推廣我們的品牌並建立專業聯繫。

績效追蹤與報告：

• • 使用相關 KPI 和分析工具追蹤行銷活動和計劃的績效。
  • 準備定期報告，詳細說明主要發現、見解和改進建議。
  • 向高階管理層和利害關係人展示調查結果，提供可行的見解，為決策提供依據，並與銷售團隊合作進行潛在客戶開發活動

資格：

• • 行銷、傳播、工商管理或相關領域的學士學位。
  • 擁有豐富的行銷經驗，最好是在老年生活產業或相關領域。
  • 對數位行銷管道和技術有深入的了解。
  • 優秀的書面和口頭溝通能力
  • 富有創意的思想家，對設計和品牌有著敏銳的洞察力。
  • 熟練圖形設計軟體（例如 Adobe Creative Suite）將是一個額外優勢
  • 能說流利的中文（國語或粵語）者優先。
  • 能夠在快節奏的環境中獨立和協作工作。
  • 較強的分析能力和熟練的數據分析工具。
  • 熱衷於服務老年人並提高他們的生活品質。

津貼和福利

• 員工股權
• 附近的公共交通
• 彈性的工作時間
• 休閒著裝要求
• 定期團隊活動
• 醫療保險

Job Description

Develop, implement and manage global and regional branding and marketing campaigns together with the Creative and Product teams, under the direction of the Regional Sales Team, guided by the Marketing Manager. Manage branding and promotional content on web and social media platforms. Conduct market research, competitor analysis and prepare campaign performance reports.

Job Responsibilities 

• Develop campaign presentation decks for management approval and external clients
• Oversees production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts
• Prepare progress and performance reports for all ongoing campaigns
• Evaluates sales data compiled by sales department
• Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services
• Works within the department to incorporate marketing needs into overall company planning and strategy
• Organises and attends company-wide and marketing events
• Travels to meet clients and attend conferences, trade shows, industry events, and seminars
• Adheres to and implements company policies and procedures
• Participate in all work related marketing activities such as livestream, photoshoot, voice over and etc.
   

Job Requirements

• Native-level fluency in spoken and written English. This is a strict pre-requisite.
• Additional languages to English and Bahasa Malaysia will be an added advantage.
• Preferably a holder of a Diploma or Bachelor’s Degree in Marketing, Business, or a Related Field with a minimum 3 years Marketing Experience.
• Computer Proficiency, Creativity, Innovation, Adaptability, Interpersonal Communication,
• Client Relationships, Writing, Public Speaking, People Management, Leadership, Organisation, Planning, Multi-Tasking, Budgeting, Research, Analysis.

Perks & Benefits

• Employee equity
• Nearby public transport
• Central location
• Casual dress code
• Free snacks / Happy hours
• Open culture

職位描述

在行銷經理的指導下，在區域銷售團隊的指導下，與創意和產品團隊一起開發、實施和管理全球和區域品牌和行銷活動。管理網路和社群媒體平台上的品牌和促銷內容。進行市場研究、競爭對手分析並準備活動績效報告。

工作職責

• 開發活動簡報以供管理層批准和外部客戶
• 監督所有行銷材料的製作，包括印刷文件、媒體廣告、網站內容和社交媒體帳戶
• 為所有正在進行的活動準備進度和績效報告
• 評估銷售部門編製的銷售數據
• 監控競爭對手的活動並集體討論行銷策略、產品或服務的潛在改進或變化
• 在部門內工作，將行銷需求納入公司整體規劃和策略中
• 組織並參加全公司性的行銷活動
• 出差會見客戶並參加會議、貿易展覽、產業活動和研討會
• 遵守並執行公司政策和程序
• 參與所有與工作相關的行銷活動，如直播、拍攝、配音等。
  

工作要求

• 英語口說和寫作達到母語程度。這是一個嚴格的先決條件。
• 除了英語和馬來語之外的其他語言將是一個額外的優勢。
• 最好擁有行銷、商業或相關領域的文憑或學士學位，並具有至少 3 年的行銷經驗。
• 電腦熟練程度、創造力、創新性、適應性、人際溝通、
• 客戶關係、寫作、公開演講、人員管理、領導、組織、規劃、多任務、預算、研究、分析。

津貼和福利

• 員工股權
• 附近的公共交通
• 中心位置
• 休閒著裝要求
• 免費小吃/歡樂時光
• 開放文化