Introduction:
Join us at Bob the Baker Boy, where our love for artisan baking meets modern innovation. We’re a family-like team committed to delivering delightful baked goods made with honesty and heart. As we nurture our online community, we’re on the lookout for an E-commerce Marketing Specialist to help us sweeten our online sales and strengthen our connections with customers. Your role will be essential in using data-driven strategies to meaningfully grow our e-commerce revenue and deepen our brand relationships.
Key Responsibilities:
• *Strategy Development:* Design and implement down-to-earth digital marketing strategies that resonate with our brand ethos and meet our sales goals.
• *Performance Marketing:* Oversee PPC, display ads, and retargeting campaigns on platforms such as Google Ads, Facebook, Instagram, ensuring they speak our language and reach the right folks.
• *SEO/SEM:* Tweak our website and its content to improve visibility and organic reach, keeping it friendly and accessible.
• *Email Marketing:* Craft email campaigns that feel more like news from a friend, aimed at welcoming new customers and keeping the regulars coming back.
• *Analytics and Reporting:* Regularly dig into campaign data with tools like Google Analytics to uncover actionable insights that keep us on track.
• *Content Creation:* Team up with our content creators to whip up engaging, honest content that reflects our brand and attracts more visitors.
• *Market Research:* Keep an ear to the ground for the latest in e-commerce trends and competitor activities, making sure we stay relatable and competitive.
• *Customer Journey Optimization:* Make sure every step of the online shopping experience is as pleasant as visiting our bakery.
• *Stakeholder Collaboration:* Work closely with all areas of our business, from IT to customer service, ensuring we’re all singing the same tune and delivering warmth in every interaction.
Key Performance Indicators (KPIs):
• *Revenue Growth:* Meet and surpass monthly and yearly e-commerce sales goals.
• *Conversion Rate Improvement:* Boost the e-commerce conversion rate through genuine and thoughtful enhancements.
• *Customer Acquisition Cost (CAC):* Keep an eye on costs, striving to bring new customers aboard affordably.
• *Customer Retention Rate:* Foster loyalty and encourage repeat visits with engaging and heartfelt marketing.
• *Traffic Growth:* Increase site visits through a mix of organic and paid efforts that reflect our friendly approach.
• *ROI on Marketing Spend:* Ensure every dollar spent returns maximum value to our business and community.
• *Email Campaign Performance:* Improve engagement with emails that customers actually look forward to.
• *Social Media Engagement:* Build stronger bonds and engage more deeply with our social media family.
Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in e-commerce marketing, ideally within the food and beverage sector.
• Skilled in using digital marketing tools and platforms, including Google Analytics, AdWords, and major social media sites.
• A knack for analyzing data and using those numbers to tell stories and solve problems.
• Excellent communication skills, with a flair for speaking “human” rather than “marketing.”
• A creative mind, seasoned in dreaming up initiatives that drive genuine growth.
Why Join Us?
• Company with Clear Direction, Alignment and Core Values
• Company that cares for your welfare and employee's fulfillment
• Regular company outings, celebrations and cake credits