The department creates or vets copy that can pass the rigorous scrutiny of our clients’ medical-legal committees, as well as the FDA. The team also works with other capabilities to ensure that medical information is correctly conveyed within the creative execution.
- Collaborate with Creative and Account Services to formulate medically sound marketing content
- Develop research reports for client presentations, strategy presentations, and new business proposal
- Write and review medically relevant, topical, and organized content for all types of marketing materials
- Evaluate the utility of sources supplied by the client and other agencies
- Educate Publicis Health Staff and freelancers on product research and claims limits
- Educate Publicis Health Staff and freelancers on disease states
- Educate Publicis Health Staff and freelancers on clients’ regulatory standards
- Review completed, referenced documents to ensure passage in the client’s regulatory approval process
- Be prepared to defend editorial content before the client’s regulatory review committees
- Support the work of the copywriters by finding appropriate literature
- Support the work of Science & Medicine/Medical Editor track by assisting in obtaining appropriate supportive literature and providing feedback from the client’s regulatory review
- Vet, query, and address medical and regulatory feedback from the client’s regulatory review team
