Total 2 Performance Researcher job vacancies in Kuala Lumpur

Job Responsibilities:

• Customize the advertising strategy for search engines such as Google, Baidu, Toutiao, 360, Sogou, and information flow marketing platforms such as Tencent, Toutiao, Baidu, Facebook, Twitter for mobile games on the WAP platform.
• Execute SEM promotion plans and monitor and optimize advertising
  performance.
• Manage and maintain bidding ranking accounts, adjust them promptly based on industry characteristics, optimize various keyword qualities, track daily consumption traffic, and consider the relevance of keywords to the industry, customer interest, and presentation formats comprehensively.
• Monitor advertising performance in real-time and make timely adjustments based on the competitive situation on respective search engines.
• Track and analyze the relevance of incoming traffic, write stage data reports, and propose follow-up optimization plans.
• Analyze market trends and competitors' advertising strategies and channels, and develop effective optimizations based on the analysis results.
• Responsible for the daily management of SEM accounts on various channels & official websites, continuously improve and expand SEM traffic and performance.
• Conduct data analysis for SEM projects and continuously identify existing issues within the projects.

Job Requirements:

• Approximately 2 years of relevant industry experience, familiarity with search engine and information flow advertising business and backend management, and proficiency in operating related supporting software.
• Rich theoretical knowledge and practical experience in SEM, including account setup, structural optimization, promotion cost control, and keyword quality improvement techniques.
• Proficient in keyword advertising models of search engines, familiar with Chinese search engines, and have practical operational experience.
• Familiar with advertising placements on Baidu Information Flow, Toutiao Information Flow, and Tencent Information Flow, and proficient in managing information flow advertising platforms.
• Highly sensitive to changes in data, active thinking, and possess strong teamwork, communication, and analytical skills.

• Salary will be commensurate with experience and qualification.
• Strong communication & writing skills in Mandarin is a must.

Perks & Benefits

• Employee equity
• Commission and bonus
• Allowance (travel stipends, transportation, etc.)
• Nearby public transport
• Central location
• Casual dress code
• Free snacks / Happy hours
• Regular team activities
• Company trips
• Medical insurance
• Open culture
• Personal development opportunities

工作職責：

• 為WAP平台上的手機遊戲訂製Google、百度、今日頭條、360、搜狗等搜尋引擎和騰訊、頭條、百度、Facebook、Twitter等資訊流行銷平台的廣告策略。
• 執行SEM推廣計劃並監控和優化廣告
  表現。
• 管理和維護競價排名帳戶，根據行業特點及時調整，優化各種關鍵字質量，追蹤每日消費流量，綜合考慮關鍵字與行業的相關性、客戶興趣、呈現形式等。
• 即時監控廣告效果，並根據各搜尋引擎的競爭狀況及時調整。
• 追蹤分析傳入流量的相關性，撰寫階段數據報告，並提出後續優化方案。
• 分析市場趨勢和競爭對手的廣告策略和管道，並根據分析結果制定有效的最佳化。
• 負責各通路及官網SEM帳號的日常管理，不斷提升及擴大SEM流量及績效。
• 對SEM項目進行數據分析，不斷辨識項目中存在的問題。

工作要求：

• 約2年相關產業經驗，熟悉搜尋引擎及資訊流廣告業務及後台管理，熟練操作相關配套軟體。
• 豐富的SEM理論知識與實務經驗，包括帳戶設定、結構優化、推廣成本控制、關鍵字品質提昇技巧。
• 精通搜尋引擎關鍵字廣告模式，熟悉中文搜尋引擎，有實際操作經驗。
• 熟悉百度資訊流、今日頭條新聞流、騰訊資訊流廣告投放，熟練管理資訊流廣告平台。
• 對數據變化高度敏感，思維活躍，具備強大的團隊合作、溝通、分析能力。

• 薪資將與經驗和資格相稱。
• 良好的國語溝通和寫作能力是必須的。

津貼和福利

• 員工股權
• 佣金和獎金
• 津貼（旅費、交通費等）
• 附近的公共交通
• 中心位置
• 休閒著裝要求
• 免費小吃/歡樂時光
• 定期團隊活動
• 公司旅行
• 醫療保險
• 開放文化
• 個人發展機會