Total 6 Finance Analyst job vacancies in PR / Media / Communications category in Bengaluru

Job Description: 

A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness. The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media Analytics group.  The position will be providing analytic direction to strategic clients in improving their digital marketing programs.  The Senior Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our client’s digital analytics and measurement.  They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries. 

Key Responsibilities 

• Engage directly with the client to understand marketing objectives  

• Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc) 

• Architect solutions & provide recommendations that drive results on client campaigns & objectives 

• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation. 

• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement 

• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts 

• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines 

Job Description

This is a fast-paced role that will never leave you sitting around twiddling your thumbs!  Day to day activities may cover the full spectrum of technical web analytics work from implementation through to analysis and will include a strong measure of client/project/team management. Some of the work you’ll be expected to undertake as an Analytics Lead:

• Work with clients to define their measurement strategies and drive data maturity and activation
• Propose new projects and technologies to add value to their business
• Nurture client relationships and become a trusted extension of their business through ongoing communication
• Lead and be responsible for the delivery of multiple projects at the same time
• Provide actionable insights via your own data analysis
• Present ideas and outcomes of projects to clients
• Develop and deliver training to internal teams and clients
• Coach and help more junior members of the team
• Be a go-to expert for Adobe Analytics and use this expertise to present internally and externally and write blogs and case studies
• Improve internal techniques, processes, documentation and quality assurance
• Assisting sales teams with Adobe focussed new business opportunities
• Potential for line management responsibility if desired

Some of the technical work you’ll be expected to undertake and/or lead teams to deliver:

• Work with the client’s developers to design and deploy robust data layers
• Work with Adobe Launch and other tag management solutions to implement Adobe Analytics and other tools
• Troubleshoot issues with Adobe Analytics implementations
• Advanced analysis of Adobe Analytics data in Analysis Workspace
• Work with different APIs, raw data, reporting and visualisation platforms to build custom solutions

• Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• Work with the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
• Serve as the principal lead to install, configure & debug Google Analytics implementation with organizational best practices
• Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
• Serve as the lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
• Perform or provide oversight of quality assurance tests on tracking implementations
• Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
• Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
• Conduct platform training and knowledge sharing in web analytics for clients and the project team as needed
• Experience with deploying and testing analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK

Job Description: 

A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness. The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media Analytics group.  The position will be providing analytic direction to strategic clients in improving their digital marketing programs.  The Senior Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our client’s digital analytics and measurement.  They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries. 

Key Responsibilities 

• Engage directly with the client to understand marketing objectives  

• Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc) 

• Architect solutions & provide recommendations that drive results on client campaigns & objectives 

• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation. 

• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement 

• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts 

• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines 

Job Description: 

A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness. The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media Analytics group.  The position will be providing analytic direction to strategic clients in improving their digital marketing programs.  The Senior Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our client’s digital analytics and measurement.  They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries. 

Key Responsibilities 

• Engage directly with the client to understand marketing objectives  

• Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc) 

• Architect solutions & provide recommendations that drive results on client campaigns & objectives 

• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation. 

• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement 

• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts 

• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines 

• Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• Work with the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
• Serve as the principal lead to install, configure & debug Google Analytics implementation with organizational best practices
• Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
• Serve as the lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
• Perform or provide oversight of quality assurance tests on tracking implementations
• Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
• Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
• Conduct platform training and knowledge sharing in web analytics for clients and the project team as needed
• Experience with deploying and testing analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK