Key Job Purpose
· Key responsibilities include management of the product portfolio throughout the product life cycle from strategic planning to tactical activities.
· Key activities include developing product strategy, identifying opportunities, specifying products’ positioning to support pre-launch, post-launch, driving market adoption and target customers.
· Ensure achievement of sales, GP ratio, and contribute to operating income according to the budget.
Responsibilities
1. Product Management & Strategy
· Plans and prepares new product launch collaterals and annual marketing plans.
· Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit.
· Conducts gap analyses to identify evidence and proof sources needs to realize full value proposition of product portfolio.
· Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
· Conceptualises marketing communication tools leading towards the achievement of the product-specific strategy.
· Develops high impact marketing and educational programs leading to system and brand conversion.
· Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members.
· Sets up competitive pricing for all products within the assigned BU.
2. Business Development
· Oversees the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications.
· Identifies competitor activities and develops strategic actions to address them.
· Provides expert assistance to business partner representatives (distributors/affiliates) as second/third level support, depending on each individual country structure.
· Handles customer complaints and implements corrective/preventive actions across a professional and timely manner.
· Establish strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the assigned BU.
· Deliver comprehensive and highly professional product and marketing training to all affiliates and business partners.
· Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools.
· Organise &/or support regional marketing activities such as seminars, trade shows, etc., as needed.
· Provides support and guidance to business partners regarding products and market-related issues.
3. Implementation of favourable conditions towards achievement of team’s overall objectives
· Builds a motivating and encouraging environment in the region and within the team.
· Suggests and implements plan of actions that will add value to the team’s performance.
· Takes accountability to projects-on-hand, including each BU’s annual marketing expense budget.
· Accepts other roles assigned that will help improve team’s operation efficiency.
4. Cross-Functional Role
· Cross-functional collaboration with intra-/interdepartmental teams to achieve shared commercial goals.
· Leads the new product launch process within SAP.
Requirements
· Bachelor’s Degree in Science or other healthcare-related field
· Minimum 2 years working experience in the clinical molecular laboratory.
· Minimum 4 years marketing experience within the IVD industry
· Experience in strategic planning, strategic marketing, and business development
Interested applicants, kindly send your resume in MS WORD format to ref9 at trustrecruit.com.sg or please click on “Apply Now” and provide the below details in your resume.
*Pls summarise your experience at 'why hire me'
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