Total 8 Brand Strategy Specialist job vacancies in F&B / Tourism / Hospitality category in Johor Bahru

Independent Luxury Jeweller, and B Corp Certified label B.P. de Silva, founded in 1872 along High Street Singapore, has been featured in various projects and media titles globally including prestigious titles such as VOGUE, Harper’s Bazaarand Robb Report. Beyond its discerning network of clientele, celebrities have worn the brand’s high and fine jewellery creations at red carpet galas, most recently at the 2024 Golden Globes.

Now in its 5th Generation, the brand aims to expand its international efforts, and in doing so, B.P. de Silva is establishing a team of seasoned, passionate, and creative marketers with a penchant for building a meaningful and powerful global brand for this generation, and beyond.

KEY RESPONSIBILITIES

• Conceptualisation and creation of visual assets for use across social media, digital and traditional platforms
• Executing brand’s social media, digital, and content strategies
• Coordinating with relevant parties and agencies to ensure consistency in brand strategy across all channels
• Stay updated on evolving luxury media landscape covering online and offline channels
• Daily monitoring of social channels and participating in meaningful conversations with clients through social and digital channels
• Thoughtful copywriting for social media, blogposts, eDMs, press releases, etc.)
• Web design and management (Shopify Preferred)
• Global and local influencer, celebrity, and media relations
• Assisting in photography, and videography, as well as ad-hoc content creating operations
• Overseeing Visual Merchandising (VM) and retail marketing collaterals.
• Events Management
• Propose marketing strategy to improve traffic flow to stores
• Generate monthly reports and provide key points of analysis to the marketing team to improve the marketing strategies
• Ensure effectiveness of all marketing and media campaigns
• To develop and execute industry best practice strategies
• Any other ad-hoc duties as assigned by the Manager or Management
• Periodic visit to the Flagship to understand business marketing needs

REQUIREMENTS

• A cover letter
• A degree in Mass Communications, Marketing, Business Studies, or equivalent with 3 years of retail/digital marketing experience
• Initiative and resourcefulness
• Proficiency in social media tools (Instagram, Facebook, Tiktok etc)
• Excellent copywriting skills, and thoughtful storytelling in English
• Proficiency in Adobe Photoshop
• Proficiency in Google Suite and Microsoft office
• Experience in video production and/or video editing tools such as iMovie, Premiere Pro etc
• A thorough understanding of luxury, its clientele, and its nuances
• The ability to prioritise work, and complete tasks diligently in a fast-paced environment
• The drive to work well with a team, and/or on their own and to handle ambiguity
• The willingness to learn beyond field of specialty

CANDIDATES WITH AN ADVANTAGE:

• Proficiency in spoken and written Mandarin
• Experience in a marketing/advertising/public relations agency
• Experience working in luxury brand (fashion/retail/hospitality/travel etc)

Independent Luxury Jeweller, and B Corp Certified label B.P. de Silva, founded in 1872 along High Street Singapore, has been featured in various projects and media titles globally including prestigious titles such as VOGUE, Harper’s Bazaarand Robb Report. Beyond its discerning network of clientele, celebrities have worn the brand’s high and fine jewellery creations at red carpet galas, most recently at the 2024 Golden Globes.

Now in its 5th Generation, the brand aims to expand its international efforts, and in doing so, B.P. de Silva is establishing a team of seasoned, passionate, and creative marketers with a penchant for building a meaningful and powerful global brand for this generation, and beyond.

KEY RESPONSIBILITIES

• Conceptualisation and creation of visual assets for use across social media, digital and traditional platforms
• Executing brand’s social media, digital, and content strategies
• Coordinating with relevant parties and agencies to ensure consistency in brand strategy across all channels
• Stay updated on evolving luxury media landscape covering online and offline channels
• Daily monitoring of social channels and participating in meaningful conversations with clients through social and digital channels
• Thoughtful copywriting for social media, blogposts, eDMs, press releases, etc.)
• Web design and management (Shopify Preferred)
• Global and local influencer, celebrity, and media relations
• Assisting in photography, and videography, as well as ad-hoc content creating operations
• Overseeing Visual Merchandising (VM) and retail marketing collaterals.
• Events Management
• Propose marketing strategy to improve traffic flow to stores
• Generate monthly reports and provide key points of analysis to the marketing team to improve the marketing strategies
• Ensure effectiveness of all marketing and media campaigns
• To develop and execute industry best practice strategies
• Any other ad-hoc duties as assigned by the Manager or Management
• Periodic visit to the Flagship to understand business marketing needs

REQUIREMENTS

• A cover letter
• A degree in Mass Communications, Marketing, Business Studies, or equivalent with 3 years of retail/digital marketing experience
• Initiative and resourcefulness
• Proficiency in social media tools (Instagram, Facebook, Tiktok etc)
• Excellent copywriting skills, and thoughtful storytelling in English
• Proficiency in Adobe Photoshop
• Proficiency in Google Suite and Microsoft office
• Experience in video production and/or video editing tools such as iMovie, Premiere Pro etc
• A thorough understanding of luxury, its clientele, and its nuances
• The ability to prioritise work, and complete tasks diligently in a fast-paced environment
• The drive to work well with a team, and/or on their own and to handle ambiguity
• The willingness to learn beyond field of specialty

CANDIDATES WITH AN ADVANTAGE:

• Proficiency in spoken and written Mandarin
• Experience in a marketing/advertising/public relations agency
• Experience working in luxury brand (fashion/retail/hospitality/travel etc)

Key Highlight:

• Nearest MRT: Raffles Place
• Working Hours: Monday – Friday (Office hours)
• Benefits Entitlements: AWS / Multiple Bonuses

Key Responsibilities:

• Formulate, review and implement policies and strategies on both rewards and workforce planning
• Develop a data driven approach for workforce planning strategies
• Ensure tight translation between business needs and workforce strategies
• Plan and conduct workforce planning exercises

Key Requirements:

• Only Singaporeans
• Diploma or Degree in any related field.
• Minimum of 2 years of relevant experience in Compensation and Benefit.
• Experience in Workforce Planning policy review is an advantage
• Experience in market data search in HR will be an added bonus

Interested candidates please click "Apply Now". We regret to inform you that only shortlisted candidates will be contacted for further discussion.

Venice Kang
Outsourcing Team
BGC Group Pte Ltd
Registration No.: R23117645
EA License Number: 05C3053

Looking for various positions in the Hospitality Industry, from entry Level to Senior Positions in various locations.

With or without experience depending on the post applied.

• Management
• Front Office
• F&B
• Kitchen
• Engineering
• Housekeeping
• Sales
• Catering
• Security

Job Requirement depending on position applied for:

1. Communication Skills:Effective verbal and written communication skills.
   Ability to interact professionally with guests, colleagues, and management.
   
2. Customer Service Orientation:Strong customer service skills with a focus on guest satisfaction.
   Ability to handle guest complaints and resolve issues in a positive manner.
   
3. Teamwork:Collaboration and teamwork skills to work effectively with colleagues in a fast-paced environment.
   
4. Time Management:Efficient time management and organizational skills to handle multiple tasks and prioritize responsibilities.
   
5. Adaptability:Flexibility and adaptability to handle different roles and responsibilities as needed.
   
6. Attention to Detail:Thoroughness and attention to detail, especially in roles that involve housekeeping, food service, or event planning.
   
7. Stamina and Physical Fitness:Physical fitness and stamina for roles that involve standing for long periods, lifting, and other physically demanding tasks.
   
8. Knowledge of Industry Standards:Understanding of industry standards, regulations, and best practices, especially related to health and safety.
   
9. Technical Skills:Proficiency in relevant software or point-of-sale systems for roles in administration, reservations, or front desk operations.
   
10. Culinary Skills:Culinary expertise and knowledge for positions in the kitchen, such as chefs, cooks, or kitchen staff.
    
11. Sales and Marketing Skills:Sales and marketing skills for roles involving promoting and selling services, such as in hotel sales or event planning.
    
12. Language Skills:Proficiency in additional languages can be an asset, especially in locations with diverse clientele or in tourist destinations.
    
13. Certifications:Depending on the position, certifications such as food safety certifications, first aid, or hospitality management degrees may be required or preferred.
    
14. Problem-Solving Skills:Ability to think on your feet and solve problems quickly and efficiently.
    
15. Professional Appearance:Maintaining a neat and professional appearance, especially in customer-facing roles.
    
16. Ethical Conduct:Maintaining high ethical standards and integrity in dealing with guests and colleagues.
    

The role:

Brand and Marketing Manager is someone who is driven and motivated by opportunity to create, manage and develop a brand. We are looking for someone who is not scared to push boundaries and take risks to redefine our product category. As a key member of the management team, he/she will be reporting and working closely with the Executive Director directly. This role is responsible for the development and management of a company's brand as well as to lead / guide and develop the marketing team.

To succeed in the role, the individual is expected and needs to be able to excel in the following areas:

• (BUILD / CORE ARCHITECTURE) Lead development of the brand book and marketing plan which will outline the core operating principles and guidelines and the subsequent execution of the strategy.
• (EXECUTION) Strategic marketing activities to establish the brand image and awareness according to the positioning strategy by building a roadmap for short- and long-term plan with consistent approach.
• (EXECUTION) Tactical marketing activities to create and amplify brand awareness for the brand to gain more footfall into stores with a strong focus on digital and in store activations.

You are/have

• The courage to create.
• Driven and motivated by the opportunity to create new brands and redefine product categories.
• Entrepreneurial Mindset – driving the most relevant and aligned value per dollar spent in marketing budget and manage teams productively.
• Organised and systematic in your management of work.
• Prefer working with smaller nimble effective teams and quicker decision-making environment.
• An effective leader who is able to lead, guide, nurture and build a strong team around him or her. Someone who would like to build positive and lasting relationships with all stakeholders in a way that benefits the brand and the group.
• An effervescent communicator, with the ability to impact and influence in a professional manner.
• A strong strategic thinker with the intellectual capacity to think laterally and create solutions to challenges.
• Want to be part of development and growth of Singaporean brand.
• Fundamentally as an individual believes that business can be force for good.

Responsibilities

• Brand Development: Develop brand guidelines and design new brand retail experience and product portfolio enhancements.
• Strategic Planning: Develop and implement comprehensive full year marketing plan/calendar aligned with the company's growth model to drive customer acquisition, retention, and brand visibility across all regions of operation.
• Team Leadership: Lead an agile and high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
• Brand Management: Define and strengthen brand identity, ensuring consistent messaging and brand guidelines across all marketing channels and touchpoints.
• Campaign Management:Lead multi-channel marketing campaigns that leverage traditional and digital channels, including social media, influencer marketing, content marketing, and partnerships, to reach target audiences and drive user engagement.
• Performance Measurement: Establish key performance indicators (KPIs) and track the effectiveness of marketing initiatives to continuously optimise campaigns based on data-driven insights.
• Stakeholder Management:Collaborate closely with internal teams to ensure alignment and coordination in executing marketing initiatives and achieving business objectives.
• Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize return on investment and drive cost-efficient marketing campaigns.

Requirements

• 6 – 10 years’ experience in brand or product marketing and/or business development preferably in the F&B, FMCG, retail or hospitality industries, (ideally in the B2C Retail space).
• Degree in Business/Marketing/ from a recognised university.
• Exceptional knowledge in marketing disciplines, specifically in market positioning, customer and business segmentation, go-to-market strategies, and brand management.
• Exceptional knowledge and passion in Branding, specifically the ability to create a brand identity for the brand (lead external agencies / internal resources independently once direction has been set).
• Solid track record in executing sophisticated brand or product launch programs across various offline and online channels that drive measurable business outcomes.
• Keen eye for design and aesthetics.
• Strong understanding of the Southeast Asian market, cultural nuances and regional consumer behaviour is a plus.
• Excellent written and verbal communication skills.

Your role:

• Ready to join a great team of Henkel HR with an exciting job opportunity as a Total Rewards Specialist SEA & ANZ?
• You will make an impact by supporting execution and implementation of new or changes to rewards program in partnership with regional team
• You will manage regular activities such as annual salary cycle, benefit renewal, market surveys
• You provide analytical support in market benchmarking
• You help to ensure programs are executed and implemented in accordance with policy and compliance requirements
• You will partner closely with other functions / stakeholders (Shared Services, Payroll, HR Ops, Finance) to ensure processes are seamless and user-friendly, and drive continuous improvements
• You ensure support the creation and maintenance of Total Rewards policies, tools, communication and training materials, in line with industry best practice and business needs

Your skills:

• Bachelor's Degree in any discipline
• Minimum 2 years of HR or Total Rewards experience
• Analytical mindset is required
• Experience in working with HR Information Systems such as SAP
• Ability to work in a multicultural and diverse environment

Our healthcare industry client is seeking an Assistant Director (Strategy & Growth) position supporting the planning, execution and achievement of the organisation work plan and deliverables.

Key Responsibilities

• Strategy Planning and ExecutionResponsible for strategy formulation and execution support
  Develop and execute implementation initiatives with PMO framework
  Establish network and collaboration with internal and external stakeholders to enhance delivery of oncology care
  
• Budget and Business Performance ManagementCollaborate with internal stakeholders and management on annual budget and forecast cycle
  Provide performance analysis in alignment with organisation work plan and priorities
  
• Operations Data AnalyticsLead a multi-disciplinary team to drive improvement of operations using data validation and analytics
  Develop and track metrics that reflect outcomes of improvement work
  
• Master Expansion PlanManage organisation master expansion plan, including and not limited to user engagement, project management, budget monitoring and status reporting
  Work closely with internal and external as well as conduct technical assessments for renovation projects and new expansion initiatives
  Support resource planning and corresponding budget alongside with expansion plan

Key Requirements

• Degree in Business Administration, Health Administration or biomedical related
• At least 10 years’ working experience. Those with experience working in the healthcare industry and/or project management will have an advantage.
• Commercially oriented and able to articulate the strategic agenda of the work plan into executable, operational plans
• Strong communication and interpersonal skills to effectively engage both internal and external stakeholders
• Excellent planning, analytical and quantitative skills
• Adaptable, able to multi-task and work well independently and in a team

The role:

Brand and Marketing Manager is someone who is driven and motivated by opportunity to create, manage and develop a brand. We are looking for someone who is not scared to push boundaries and take risks to redefine our product category. As a key member of the management team, he/she will be reporting and working closely with the Executive Director directly. This role is responsible for the development and management of a company's brand as well as to lead / guide and develop the marketing team.

To succeed in the role, the individual is expected and needs to be able to excel in the following areas:

• (BUILD / CORE ARCHITECTURE) Lead development of the brand book and marketing plan which will outline the core operating principles and guidelines and the subsequent execution of the strategy.
• (EXECUTION) Strategic marketing activities to establish the brand image and awareness according to the positioning strategy by building a roadmap for short- and long-term plan with consistent approach.
• (EXECUTION) Tactical marketing activities to create and amplify brand awareness for the brand to gain more footfall into stores with a strong focus on digital and in store activations.

You are/have

• The courage to create.
• Driven and motivated by the opportunity to create new brands and redefine product categories.
• Entrepreneurial Mindset – driving the most relevant and aligned value per dollar spent in marketing budget and manage teams productively.
• Organised and systematic in your management of work.
• Prefer working with smaller nimble effective teams and quicker decision-making environment.
• An effective leader who is able to lead, guide, nurture and build a strong team around him or her. Someone who would like to build positive and lasting relationships with all stakeholders in a way that benefits the brand and the group.
• An effervescent communicator, with the ability to impact and influence in a professional manner.
• A strong strategic thinker with the intellectual capacity to think laterally and create solutions to challenges.
• Want to be part of development and growth of Singaporean brand.
• Fundamentally as an individual believes that business can be force for good.

Responsibilities

• Brand Development: Develop brand guidelines and design new brand retail experience and product portfolio enhancements.
• Strategic Planning: Develop and implement comprehensive full year marketing plan/calendar aligned with the company's growth model to drive customer acquisition, retention, and brand visibility across all regions of operation.
• Team Leadership: Lead an agile and high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
• Brand Management: Define and strengthen brand identity, ensuring consistent messaging and brand guidelines across all marketing channels and touchpoints.
• Campaign Management:Lead multi-channel marketing campaigns that leverage traditional and digital channels, including social media, influencer marketing, content marketing, and partnerships, to reach target audiences and drive user engagement.
• Performance Measurement: Establish key performance indicators (KPIs) and track the effectiveness of marketing initiatives to continuously optimise campaigns based on data-driven insights.
• Stakeholder Management:Collaborate closely with internal teams to ensure alignment and coordination in executing marketing initiatives and achieving business objectives.
• Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize return on investment and drive cost-efficient marketing campaigns.

Requirements

• 6 – 10 years’ experience in brand or product marketing and/or business development preferably in the F&B, FMCG, retail or hospitality industries, (ideally in the B2C Retail space).
• Degree in Business/Marketing/ from a recognised university.
• Exceptional knowledge in marketing disciplines, specifically in market positioning, customer and business segmentation, go-to-market strategies, and brand management.
• Exceptional knowledge and passion in Branding, specifically the ability to create a brand identity for the brand (lead external agencies / internal resources independently once direction has been set).
• Solid track record in executing sophisticated brand or product launch programs across various offline and online channels that drive measurable business outcomes.
• Keen eye for design and aesthetics.
• Strong understanding of the Southeast Asian market, cultural nuances and regional consumer behaviour is a plus.
• Excellent written and verbal communication skills.