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Euro Potential Sdn Bhd

Senior Account Executive

Full-time

Subang Jaya, Selangor

Accounting / Auditing

3 days ago

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Pacific Senior Living Sdn Bhd

Marketing Executive

Full-time

Subang Jaya, Selangor

PR / Media / Communications

4 days ago

Key Responsibilities:

Develop Marketing Strategies:

- Collaborate with senior management to develop comprehensive marketing strategies that align with business objectives.
- Conduct market research to identify target demographics, trends, and competitors.
- Utilize insights from market research to tailor marketing campaigns effectively.

Brand Management:

- Maintain and enhance the company's brand image across all marketing channels.
- Ensure branding guidelines are implemented to ensure consistency in messaging and visual identity.
- Monitor brand performance and adjust strategies as needed to maintain relevance and competitiveness.

Digital Marketing:

- Oversee digital marketing efforts, including website management, social media marketing, email campaigns, and online advertising.
- Analyze digital marketing metrics to evaluate campaign performance and optimize strategies for maximum effectiveness.
- Stay updated on digital marketing trends and technologies to identify new opportunities for growth.

Content Creation:

- Create compelling content for various marketing materials, including brochures, flyers, videos, and blog posts as well as social media
- Must be able to create content in Chinese social media platforms
- Ensure that all content is tailored to resonate with the target audience and effectively communicates the benefits of our senior living services.
- Collaborate with internal teams and external agencies to produce high-quality content that aligns with brand guidelines.

Community Engagement:

- Establish and maintain relationships with local communities, senior centers, healthcare providers, and other relevant organizations.
- Organize events, workshops, and informational sessions to raise awareness of our services and foster community engagement.
- Represent the company at industry conferences, trade shows, roadshows and events and networking events to promote our brand and build professional connections.

Performance Tracking and Reporting:

- Track the performance of marketing campaigns and initiatives using relevant KPIs and analytics tools.
- Prepare regular reports detailing key findings, insights, and recommendations for improvement.
- Present findings to senior management and stakeholders, providing actionable insights to inform decision-making as well as work together with Sales Team for lead generation activities

Qualifications:

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in marketing, preferably in the senior living industry or a related field.
- Strong understanding of digital marketing channels and techniques.
- Excellent written and verbal communication skills
- Creative thinker with a keen eye for design and branding.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) will be an added advantage
- Fluency in Chinese (Mandarin or Cantonese) preferred.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills and proficiency in data analysis tools.
- Passion for serving seniors and improving their quality of life.

Quick Apply

Pacific Senior Living Sdn Bhd

Marketing Executive / 行銷主管

Full-time

Subang Jaya, Selangor

PR / Media / Communications

4 days ago

主要責任：

制定行銷策略：

- 與高階管理層合作制定符合業務目標的全面行銷策略。
- 進行市場研究以確定目標人群、趨勢和競爭對手。
- 利用市場研究的見解有效地客製化行銷活動。

品牌管理：

- 在所有行銷管道中維護和提升公司的品牌形象。
- 確保實施品牌指南，以確保訊息傳遞和視覺識別的一致性。
- 監控品牌績效並根據需要調整策略以保持相關性和競爭力。

數位行銷：

- 監督數位行銷工作，包括網站管理、社群媒體行銷、電子郵件活動和線上廣告。
- 分析數位行銷指標以評估行銷活動績效並優化策略以實現最大效果。
- 隨時了解數位行銷趨勢和技術，以發現新的成長機會。

內容創作：

- 為各種行銷材料創建引人注目的內容，包括小冊子、傳單、影片、部落格文章以及社交媒體
- 必須能夠在中國社群媒體平台上創建內容
- 確保所有內容都是量身定制的，能夠引起目標受眾的共鳴，並有效地傳達我們老年生活服務的好處。
- 與內部團隊和外部機構合作，製作符合品牌準則的高品質內容。

社區參與：

- 與當地社區、老年中心、醫療保健提供者和其他相關組織建立並維持關係。
- 組織活動、研討會和資訊發布會，以提高我們的服務意識並促進社區參與。
- 代表公司參加行業會議、貿易展覽、路演、活動和社交活動，以推廣我們的品牌並建立專業聯繫。

績效追蹤與報告：

- 使用相關 KPI 和分析工具追蹤行銷活動和計劃的績效。
- 準備定期報告，詳細說明主要發現、見解和改進建議。
- 向高階管理層和利害關係人展示調查結果，提供可行的見解，為決策提供依據，並與銷售團隊合作進行潛在客戶開發活動

資格：

- 行銷、傳播、工商管理或相關領域的學士學位。
- 擁有豐富的行銷經驗，最好是在老年生活產業或相關領域。
- 對數位行銷管道和技術有深入的了解。
- 優秀的書面和口頭溝通能力
- 富有創意的思想家，對設計和品牌有著敏銳的洞察力。
- 熟練圖形設計軟體（例如 Adobe Creative Suite）將是一個額外優勢
- 能說流利的中文（國語或粵語）者優先。
- 能夠在快節奏的環境中獨立和協作工作。
- 較強的分析能力和熟練的數據分析工具。
- 熱衷於服務老年人並提高他們的生活品質。