Dr Reddy’s Malaysia. Brand Manager (Oncology/Hematology)
Job Description
Dr Reddy’s is ranked No 1 in Generic Oncology and No.9 in Overall Oncology in Malaysia.
Brand Manager will be Reporting to the Marketing Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio (Oncology/Hematology) and drive for launch and subsequent market leadership and revenue growth of assigned brands. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution operating within DRL business code of conduct, policies and all applicable laws and regulations.
Major Duties and Responsibilities
- Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Develop portfolio selling for Onco/Haemato therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
- Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM.
- Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns. Advise others on the optimal use of channels to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
- Manage key opinion leaders and HCPs engagements effectively.
- Play an active role to ensure flawless execution of marketing initiatives by the Infield team and manage the CLM process to support CFT in the tactical execution.
- Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights to form a robust marketing perspective on Brand issues, competitive positioning, and market dynamics.
- Liaise with COE (Centre of Excellence) team to coordinate and execute market research and insights collection to inform Brand Planning and the Patient Journey.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with, sales, regulatory, market access, finance and business development and COE (Centre of Excellence) for integrated marketing campaigns and identifying new potential generics products for the market.
- Support the product listing for institutions (government and private hospitals)
DRL is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is DRL’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
